| dc.creator (作者) | 張卿卿 | zh_TW |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 18-Dec-2008 11:58:34 (UTC+8) | - |
| dc.date.available | 18-Dec-2008 11:58:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Dec-2008 11:58:34 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/17200 | - |
| dc.format | application/ | en_US |
| dc.language | en | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | annual meeting of Association for Consumer Research | en_US |
| dc.title (題名) | How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations | en_US |
| dc.type (資料類型) | conference | en |
