| dc.contributor.advisor | 鄭至甫 | zh_TW |
| dc.contributor.advisor | Cheng, Chih-Fu | en_US |
| dc.contributor.author (Authors) | 蔡志宏 | zh_TW |
| dc.contributor.author (Authors) | Tsai, Chih-Hung | en_US |
| dc.creator (作者) | 蔡志宏 | zh_TW |
| dc.creator (作者) | Tsai, Chih-Hung | en_US |
| dc.date (日期) | 2026 | en_US |
| dc.date.accessioned | 2-Mar-2026 11:27:01 (UTC+8) | - |
| dc.date.available | 2-Mar-2026 11:27:01 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Mar-2026 11:27:01 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108932072 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=181324 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 108932072 | zh_TW |
| dc.description.tableofcontents | 謝辭 I
摘要 II
ABSTRACT IV
目次 VII
表次 IX
圖次 X
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 2
第三節 研究範圍 5
第二章 產業回顧 8
第一節 汽車電子產業發展趨勢 8
第二節 先進駕駛輔助系統（ADAS）發展現況與技術趨 11
第三節 汽車資訊娛樂系統（IVI）市場規模與技術融合 24
第四節 軟體定義汽車（SDV）對汽車供應鏈的影響 27
第五節 產業生態系與企業核心能力相關文獻探討 30
第三章 研究方法 31
第一節 研究設計與架構 31
第二節 個案研究法 36
第三節 資料蒐集與處理 37
第四節 個案分析工具 38
第四章 個案分析 39
第一節 個案公司（A公司）簡介 39
第二節 A公司進入ADAS市場之內外部環境分析 45
第三節 A公司進入ADAS市場的策略建議 48
第四節 策略執行計畫與藍圖 54
第五章 結論與建議 59
第一節 研究結論 59
第二節 管理意涵與實務貢獻 63
第三節 研究限制與建議 66
參考文獻 69
參考國際規範列表 71 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108932072 | en_US |
| dc.subject (關鍵詞) | 汽車電子 | zh_TW |
| dc.subject (關鍵詞) | ADAS | zh_TW |
| dc.subject (關鍵詞) | 產業轉型 | zh_TW |
| dc.subject (關鍵詞) | 貿易戰 | zh_TW |
| dc.subject (關鍵詞) | Automotive electronics | en_US |
| dc.subject (關鍵詞) | ADAS | en_US |
| dc.subject (關鍵詞) | Industrial transformation | en_US |
| dc.subject (關鍵詞) | Trade war | en_US |
| dc.title (題名) | 傳統汽車電子製造商跨入 ADAS 市場之策略 ─ 以 A 公司為個案研究 | zh_TW |
| dc.title (題名) | Strategies of Traditional Automotive Electronics Manufacturers Entering the ADAS Market - A Case Study of Company A | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | ARTC（財團法人車輛研究測試中心）。（2021）。ADAS 感測器辨識與駕駛行為關聯性說明。 https://www.artc.org.tw
Boston Consulting Group. (2023). The rise of software-defined vehicles and its impact on the automotive industry. https://www.bcg.com
Deloitte. (2024). Global automotive supplier industry outlook. https://www2.deloitte.com
European Automobile Manufacturers’ Association. (2023). Automotive regulatory and safety framework in Europe. https://www.acea.auto
IMARC Group. (2024). Automotive electronics market: Global industry trends and forecast. https://www.imarcgroup.com
International Organization for Standardization. (2018). ISO 26262-1:2018—Road vehicles—Functional safety—Part 1: Vocabulary. https://www.iso.org
International Organization for Standardization. (2022). ISO 21448:2022—Road vehicles—Safety of the intended functionality (SOTIF). https://www.iso.org
International Organization for Standardization & SAE International. (2021). ISO/SAE 21434:2021—Road vehicles—Cybersecurity engineering. https://www.iso.org
Markets and Markets. (2025). Software-defined vehicle market—Global forecast.
https://www.marketsandmarkets.com
McKinsey & Company. (2023a). The future of automotive electronics and software architecture. https://www.mckinsey.com
McKinsey & Company. (2023b). Rewiring the automotive supply chain for the software-defined era. https://www.mckinsey.com
Precedence Research. (2024). Advanced driver assistance systems (ADAS) market size and forecast, 2024–2034. https://www.precedenceresearch.com
Precedence Research. (2025). Automotive electronics market outlook.
https://www.precedenceresearch.com
SAE International. (2021). Taxonomy and definitions for terms related to driving automation systems for on-road motor vehicles (SAE J3016:2021). https://www.sae.org
Verified Market Reports. (2025). Automotive infotainment market size and forecast. https://www.verifiedmarketreports.com
VIAVI Solutions. (2025). Future automotive electronic and network architecture.
https://www.viavisolutions.com
Zoox. (2023). Autonomous vehicle platform overview. https://zoox.com
United Nations Economic Commission for Europe. (2021). UN Regulation No. 157: Automated lane keeping systems (ALKS). https://unece.org
United Nations Economic Commission for Europe. (2023). UN Regulation No. 156: Software update management system (SUMS). https://unece.org
United Nations Economic Commission for Europe. (2024). UN Regulation No. 155: Cyber security and cyber security management system. https://unece.org
參考國際規範列表
AEC-Q 系列標準
Automotive Electronics Council. (2025). AEC-Q automotive qualification standards. http://www.aecouncil.com
ASPICE 4.0
VDA Quality Management Center. (2023). Automotive SPICE® process assessment model (Version 4.0). https://vda-qmc.de
IATF 16949:2016
International Automotive Task Force. (2016). IATF 16949:2016—Quality management system requirements for automotive production and relevant service parts organizations. https://www.iatfglobaloversight.org
ISO/IEC 27001:2022
international Organization for Standardization & International Electrotechnical Commission. (2022). ISO/IEC 27001:2022—Information security management systems. https://www.iso.org
UN Regulation No. 79
United Nations Economic Commission for Europe. (2024). UN Regulation No. 79: Steering equipment. https://unece.org | zh_TW |
