| dc.contributor.advisor | 黃國峯 | zh_TW |
| dc.contributor.advisor | Hung, Kuo-Feng | en_US |
| dc.contributor.author (Authors) | 鄭孝威 | zh_TW |
| dc.contributor.author (Authors) | Cheng, Hsiao-Wei | en_US |
| dc.creator (作者) | 鄭孝威 | zh_TW |
| dc.creator (作者) | Cheng, Hsiao-Wei | en_US |
| dc.date (日期) | 2026 | en_US |
| dc.date.accessioned | 2-Mar-2026 11:28:39 (UTC+8) | - |
| dc.date.available | 2-Mar-2026 11:28:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Mar-2026 11:28:39 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0111932176 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/161746 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 111932176 | zh_TW |
| dc.description.abstract (摘要) | 傳統電子產業，特別是顯示器與面板製造業，正因面臨中國與韓國廠商在價格、產能與新技術上的激烈競爭，使其營運模式極需轉型。A公司為此訂立了「雙軸轉型」（Go Premium & Go Vertical）策略，旨在透過技術升級（Go Premium）與深耕垂直場域（Go Vertical）來創造高附加價值。本次對德國 B公司的併購案，即是A公司在「Go Vertical」轉型中，於車用電子領域最關鍵的策略佈局之一。
本研究之目的，旨在透過個案分析深入探討A公司此次併購案的核心策略動機，並檢視其對公司轉型所產生之實質影響。首先，研究將檢視此併購案如何促進A公司在車用顯示器與智慧座艙解決方案的完整佈局，以及德國B公司在人機介面（HMI）與系統整合上的技術專業能力如何有效彌補A公司作為二級(Tier 2)供應商的不足。其次，本研究亦關注雙方整合後可能產生的綜效與競爭優勢，包括供應鏈地位從Tier 2晉升Tier 1、營運模式從元件製造商轉型為系統解決方案提供者。最後，本研究將檢視此併購案對A公司的財務結構與產業競爭地位所產生之實質影響，並進一步比較其與以往併購策略的異同，以提供傳統製造業轉型與併購策略的實證參考。 | zh_TW |
| dc.description.abstract (摘要) | The traditional electronics industry, particularly the display and panel manufacturing sector, is facing critical operational transformation due to fierce competition in pricing, capacity, and new technologies from Chinese and Korean manufacturers. To address this challenge, Company A has established a "Dual Transformation" (Go Premium & Go Vertical) strategy, aiming to create high added value through technological upgrading (Go Premium) and deep cultivation of vertical domains (Go Vertical). The acquisition of Company B in Germany is one of Company A's most crucial strategic deployments in the automotive electronics field as part of its "Go Vertical" transformation.
The primary objective of this study is to conduct an in-depth case analysis to explore the core strategic motives behind Company A's acquisition and examine the substantive impact generated on the company's transformation. Firstly, the research investigates how this M&A facilitates Company A's comprehensive layout in automotive displays and smart cockpit solutions, and how Company B's technical expertise in Human-Machine Interface (HMI) and system integration effectively compensates for Company A's limitations as a Tier 2 supplier. Secondly, the study focuses on the potential synergies and competitive advantages resulting from the integration, including the upgrade of the supply chain status from Tier 2 to Tier 1, and the transformation of the operational model from a component manufacturer to a system solution provider. Finally, the research examines the tangible impact of the acquisition on Company A's financial structure and industry competitive position, and further compares it with its past M&A strategies to offer empirical references for the transformation and M&A strategies of traditional manufacturing industries. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究流程 5
第二章 個案公司背景分析 6
第一節 產業市場概況 6
第二節 主併公司介紹 13
第三節 主併公司經營模式與經營歷程 23
第四節 主併公司組織架構與功能政策 28
第五節 個案併購動機及目標 33
第六節 個案併購流程 36
第七節 被併公司背景分析 38
第三章 問題分析與解決方案 43
第一節 現有挑戰 43
第二節 個案併購分析 45
第三節 解決方案 50
第四章 結論與建議 52
第一節 研究結論 52
第二節 管理意涵與研究建議 57
參考文獻 60 | zh_TW |
| dc.format.extent | 2037370 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0111932176 | en_US |
| dc.subject (關鍵詞) | 併購策略 | zh_TW |
| dc.subject (關鍵詞) | 雙軸轉型 | zh_TW |
| dc.subject (關鍵詞) | 智慧座艙 | zh_TW |
| dc.subject (關鍵詞) | Tier 1供應商 | zh_TW |
| dc.subject (關鍵詞) | Tier 2供應商 | zh_TW |
| dc.subject (關鍵詞) | M&A Strategy | en_US |
| dc.subject (關鍵詞) | Dual Transformation | en_US |
| dc.subject (關鍵詞) | Smart Cockpit | en_US |
| dc.subject (關鍵詞) | Tier 1 Supplier | en_US |
| dc.subject (關鍵詞) | Tier 2 Supplier | en_US |
| dc.title (題名) | 傳統電子產業併購策略之分析: 以A公司併購德國B公司為例 | zh_TW |
| dc.title (題名) | Analysis of Merger and Acquisition Strategy in the Traditional Electronics Industry: A Case Study of A Corporation's Acquisition of B Corporation, Germany | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 中文文獻
1.A公司光電股份有限公司（2023/ 2024）。永續報告書。
2.A公司光電股份有限公司（2023/ 2024/ 2025）。財務報表。
3.Omdia（2025）。全球車用顯示市場趨勢與展望。Omdia 專屬資料庫
4.TrendForce（2025）。全球面板產業供需分析與展望。TrendForce專屬資料庫。
英文文獻
5.Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
6.Haspeslagh, P. C., & Jemison, D. B. (1991). Managing acquisitions: Creating value through corporate renewal. Free Press. | zh_TW |
