| dc.creator (作者) | Huang, Yi-Hui ; Lin Y. H. | en_US |
| dc.creator (作者) | 黃懿慧 | - |
| dc.date (日期) | 2005-05 | en_US |
| dc.date.accessioned | 18-Dec-2008 12:02:04 (UTC+8) | - |
| dc.date.available | 18-Dec-2008 12:02:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Dec-2008 12:02:04 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/17217 | - |
| dc.description.abstract (摘要) | The article examines crisis communicative strategies. The purpose of the study is to develop a model which integrates the measures of categories of crisis communicative strategies (CCS), explore the over-arching continuum that represents CCS, and investigate CCS in a Chinese context. A survey of public relations and public affairs managers from Taiwanese companies was conducted to examine actual experiences of handling crises. The findings showed that 5 CCS emerged from the factor analysis. Furthermore, these 5 CCS can be placed in a 2-dimension matrix. | - |
| dc.format | application/ | en_US |
| dc.language | en | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Conference Papers -- International Communication Association. 2005 Annual Meeting, New York, NY, p1-44. 46p. 2 Diagrams, 5 Charts. | en_US |
| dc.title (題名) | Crisis Communicative Strategies: Category, Continuum, and Application. | en_US |
| dc.type (資料類型) | conference | en |
