| dc.contributor | 企管系 | |
| dc.creator (作者) | 楊凱貽 | |
| dc.creator (作者) | Young, Kai-Yi;Okazaki, Shintaro;Henseler, Jörg | |
| dc.date (日期) | 2026-01 | |
| dc.date.accessioned | 5-Mar-2026 11:19:12 (UTC+8) | - |
| dc.date.available | 5-Mar-2026 11:19:12 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Mar-2026 11:19:12 (UTC+8) | - |
| dc.identifier.isbn (ISBN) | 9783658491130 | |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/161954 | - |
| dc.format.extent | 108 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Moving Forward, Looking Back: Advertising in the Advent of AI, Springer, pp.247-257 | |
| dc.title (題名) | The psychological hindrance of threat appeals in green CSR communication | |
| dc.type (資料類型) | book/chapter | |
| dc.identifier.doi (DOI) | 10.1007/978-3-658-49114-7_17 | |
| dc.doi.uri (DOI) | https://doi.org/10.1007/978-3-658-49114-7_17 | |
