| dc.contributor | 廣告系 | |
| dc.creator (作者) | 鄭怡卉 | |
| dc.creator (作者) | Cheng, I-Huei;Lee, Seow Ting | |
| dc.date (日期) | 2025-12 | |
| dc.date.accessioned | 12-Mar-2026 14:53:35 (UTC+8) | - |
| dc.date.available | 12-Mar-2026 14:53:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-Mar-2026 14:53:35 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/161989 | - |
| dc.description.abstract (摘要) | This study examines government social media communication through the integrative lenses of communication ethics, organization-public relationship (OPR), and the TARES framework of truthfulness, authenticity, respect, equity, and social responsibility (Baker, S., & Martinson, D. L. (2001). The TARES test: Five principles for ethical persuasion. Journal of Mass Media Ethics, 16(2–3), 148–175). It tests a model that explains how a public’s ethical perceptions of government communication – such as the use of cyber armies – are formed and how these perceptions are linked to relationship quality with young adults who are digital natives. The model posits that individuals’ ethical ideology is related to their views on social media ethics, which are negatively associated with the perceived ethicality of government communication on social media, while such perception may be further linked to the quality of government-public relationship (GPR). Structural equation modeling using survey data from Taiwan supports the model, underscoring the central role of ethics as a mediating factor in digital government communication. Reflecting a broader Asian-centric perspective, the findings suggest that ethical communication is perceived through moral expectations, and that state-led strategies face unique challenges within a vibrant digital space and a polarized political context, offering theoretical and practical insights into public trust. | |
| dc.format.extent | 109 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Asian Journal of Communication, Vol.35, No.6, pp.607-629 | |
| dc.subject (關鍵詞) | Public relations; ethics; government communication; organization-public relationship; government-public relationship; social media; computational propaganda; cyber armies | |
| dc.title (題名) | Ethics in government communication on social media: testing a relationship-building model among young adults in Taiwan | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1080/01292986.2025.2610834 | |
| dc.doi.uri (DOI) | https://doi.org/10.1080/01292986.2025.2610834 | |
