| dc.contributor | 新聞學研究 | |
| dc.creator (作者) | 章璟;謝吉隆 | |
| dc.creator (作者) | Chong, Jing;Hsieh, Ji-Lung | |
| dc.date (日期) | 2026-01 | |
| dc.date.accessioned | 19-Mar-2026 09:50:20 (UTC+8) | - |
| dc.date.available | 19-Mar-2026 09:50:20 (UTC+8) | - |
| dc.date.issued (上傳時間) | 19-Mar-2026 09:50:20 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/162064 | - |
| dc.description.abstract (摘要) | 新聞媒體常透過擬人化隱喻協助閱聽眾理解複雜的科技概念，此一語言策略亦普遍見於人工智慧（Artificial Intelligence, 簡稱AI）相關報導。然而，若運用不當，亦可能導致公眾誤解AI及其相關現象。既有研究多採用文本分析以探討AI新聞的敘事框架，或透過實驗法檢驗擬人化敘述對受眾理解的影響，針對大規模中文新聞語料進行語彙辨析的實證研究仍缺乏。本研究將國外研究中的擬人化指標延伸應用至中文語境，分析《ETtoday新聞雲》近八年間共14,487篇AI相關報導。研究發現，AI新聞的擬人化程度近年明顯上升，主要與生成式AI題材的出現有關。不同新聞類別呈現出能動性差異：生活類涵蓋較完整的能動性光譜；娛樂、社會與政治新聞多將AI描繪為「聊天者／互動者」；科技類則在擬人化與技術化間形成張力；產經類則傾向工具化與制度化呈現。進一步的動詞分析顯示，高擬人化語句多透過感知、語言與互動動詞建構AI主體性，形成「社會互動框架」，而低擬人化語句則偏重任務與功能操作，對應「功能互動框架」。本研究最終提出「能動性光譜」概念，說明媒體如何透過語言，將AI由技術工具逐步建構為社會行動者。 | |
| dc.description.abstract (摘要) | The rapid development of artificial intelligence (AI) has become one of the major topics of news reporting in Taiwan. To introduce technological artifacts to the general public, news media frequently employ anthropomorphic metaphors for explaining the complexity of AI technologies. Anthropomorphism, attributing human features such as emotions, intentions, or agency to non-human entities, helps simplify abstract concepts, but may also facilitate public understanding and thus shape trust, fear, or ethical concerns. However, the literature has shown that anthropomorphic representations in news stories can amplify unwanted expectations, obscure issues of accountability, and frame AI as either a cooperative partner or a threatening rival. Few studies provide systematic, large-scale, corpus-based evidence of how anthropomorphism constructs AI’s agency in news discourse.
This paper fills the gap in the literature by examining 14,487 AI-related news articles published on ETtoday between 2016 and 2024. We specifically investigate: (1) whether anthropomorphic expressions of AI have increased over time; (2) how the degree of anthropomorphism varies across news categories; and (3) what linguistic strategies (like subjects, verbs, and collocations) are employed to construct AI’s agency, which is understood as a spectrum ranging from basic action to autonomy, intentionality, affectivity, and even accountability. The main questions are: How do news media anthropomorphize AI? Under what contexts do these metaphors appear? What kinds of agency are attributed to AI in news discourse? | |
| dc.format.extent | 1994518 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 新聞學研究, 166, 93-142 | |
| dc.subject (關鍵詞) | 人工智慧; 能動性; 新聞分析; 語料研究; 擬人化 | |
| dc.subject (關鍵詞) | AnthroScore; Artificial Intelligence; agency; news analysis; corpus analysis; Anthropomorphism | |
| dc.title (題名) | 從新聞中的擬人化隱喻探討AI的能動性：以ETtoday為例 | |
| dc.title (題名) | Investigating AI’s Agency through Anthropomorphic Metaphors in News: An Exploratory Study of Ettoday | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.30386/MCR.202601.0003 | |
| dc.doi.uri (DOI) | https://doi.org/10.30386/MCR.202601.0003 | |
