| dc.contributor | 企管系 | |
| dc.creator (作者) | 陳冠儒;朱怡亭 | |
| dc.creator (作者) | Chen, Kuan-Ju;Chu, Yi-Ting | |
| dc.date (日期) | 2026-07 | |
| dc.date.accessioned | 7-May-2026 16:19:36 (UTC+8) | - |
| dc.date.available | 7-May-2026 16:19:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-May-2026 16:19:36 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=182369 | - |
| dc.format.extent | 112 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 2026 AMS World Marketing Congress, Academy of Marketing Science | |
| dc.title (題名) | How trans-parasocial relationships enhance follower responses in influencer marketing: The roles of social presence, perceived homophily, and persuasion knowledge | |
| dc.type (資料類型) | conference | |
