| dc.contributor | 企管系 | |
| dc.creator (作者) | 蔡維奇 | |
| dc.date (日期) | 2017-10 | |
| dc.date.accessioned | 4-Jun-2026 13:10:18 (UTC+8) | - |
| dc.date.available | 4-Jun-2026 13:10:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Jun-2026 13:10:18 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=182764 | - |
| dc.description.abstract (摘要) | 雇主形象為雇主品牌中的重要組成元素，其概念內涵的界定亦為公司建立雇主品牌差異化的主要方式。雖然過去研究發現雇主形象中的工具性功能與象徵性功能屬性，對求職者的態度與意圖分別有著不同的影響，但多數研究仍著重於工具性功能進行探討，對象徵性功能屬性的理解仍相當有限。為補足過去研究缺口，本計畫擬進一步探討：(1) 雇主形象中象徵性功能對求職者反應的影響歷程；(2) 形成象徵性功能的影響因素；(3) 如何利用象徵性功能屬性來達到品牌差異化效果。本計畫分為三年期進行，第一年擬針對大學校園徵才中的應屆畢業生進行問卷施測，預計收集 40家公司，包含 400位求職者，探討組織層次的象徵性功能知覺，如何透過認同與效用預期的歷程，進而影響求職者的組織吸引力與接受雇用意圖；第二年擴及一般的求職者，擬針對就業博覽會中的 50家上市櫃公司，約 500位求職者進行問卷施測，並輔以公司二手資料，在組織層次探討組織特性對象徵性功能知覺的影響；第三年則針對 200位大學生進行實驗法操弄，探討公司象徵性功能超越產業印象程度，是否透過知覺獨特性與象徵性功能回憶程度的中介，進而影響求職者的組織吸引力與接受雇用意圖。本計畫期望透過三個研究，對雇主品牌此一議題之理論與實務應用皆有所貢獻。 | |
| dc.description.abstract (摘要) | As one of the important components of employer brand, employer image is also the source of brand differentiation. Past studies have found that different employer images such as instrumental functions and symbolic functions might have unique influences on applicants’ attitudes and job acceptance intentions, but most studies only focused on examining the former rather than the latter issues. Thus, the present study is to explore: (1) the process by which symbolic functions would influent applicants’ organizational attractiveness and acceptance intentions; (2) the antecedences of symbolic functions; (3) the differentiation effect manipulated by symbolic functions in a three-year project. In Year 1, we focus on 40 companies and 400 student applicants in the campus recruitment context and investigate the mediation of identification and utility expectation on the relationship between symbolic functions and applicant organizational attractiveness and acceptance intention. In Year 2, we focus on 50 companies and 500 applicants in non-campus recruitment contexts and investigate the influence of organizational characteristics on symbolic functions. In year 3, we will use experimental design to gather information from 200 college students. By manipulating the congruency between symbolic functions and industrial image (match/ exceed), we examine the mediation roles of perceived uniqueness and recall of symbolic functions on the relationship between image congruency and applicant organizational attractiveness and acceptance intention. Taken together, the present study will not only contribute to employer brand literature but also have insight for practical applications. | |
| dc.format.extent | 116 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 科技部, MOST103-2410-H004-190-MY3, 103.08-106.07 | |
| dc.subject (關鍵詞) | 雇主品牌; 雇主形象; 工具性功能; 象徵性功能; 組織吸引力; 接受雇用意圖 | |
| dc.subject (關鍵詞) | Employer Brand; Employer Image; Instrumental Functions; Symbolic Functions; Organizational Attractiveness; Acceptance Intention | |
| dc.title (題名) | 雇主形象理論模型之實證驗證 | |
| dc.title (題名) | An Empirical Investigation of a Theoretical Model of Employer Image | |
| dc.type (資料類型) | report | |
