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題名	群眾募資與創業策略之研究 Crowdfunding and Entrepreneurial Strategy
作者	黃國峯
貢獻者	企管系
關鍵詞	群眾募資; 創業家; 新創事業; 資源; 網絡關係; 社會心理學; 機構理論 crowdfunding; entrepreneurs; new ventures; resources; networking; social psychology; institutional theory
日期	2019-11
上傳時間	5-Jun-2026 11:57:03 (UTC+8)
摘要	有關創業理論研究的發展，過往多著重於新創事業如何利用網絡關係，以及如何建立網絡合作關係來獲取資源(Hallen and Eisenhardt, 2012; Sullivan and Ford, 2014)。研究發現創業家除了一開始透過原有自身的人脈例如3F (Family, Friends, and Fools)獲取資源外，亦可從專業機構如創投與銀行等，獲取資金或人脈等資源。許多學者已經發現，創業家在向外求取資源時，必須花費時間與精力建立網絡關係，並且做好一切給外人好印象的準備，以求散發出正當性，這樣亦可從原有的網絡關係平台上，持續建立更多的網絡關係，以確保資源不匱乏(Hallen, 2008)。然而卻很少有人去探討，若創業家不用費心建立網絡關係，直接向陌生人求救時，如何成功的獲取資源？而這樣的做法，是否有其他必要的成功因素？故本研究想探討的重點，在於對一個新創事業來說，在草創期時，如何透過適當的準備，透過一個24小時不打烊、跨地域的網絡平台，如群眾募資平台，向外求取資源？本研究的主要問題包括：(1)哪些因素是影響新創事業群眾募資成功因素？新創事業特性如何影響其群眾募資專案成效？(2)從網絡理論、、社會心理學、與機構理論來看，新創事業透過群眾募資過程如何成功地募集到資金？(3)群眾募資專案的發起者/團隊利用群眾募資方式募資可獲取哪些資源？與其他的募資方式有何差異？是否會影響團隊的知名度以利於未來的資源獲取？ Resource acquisition is a primary challenge for early-stage ventures. Early-stage ventures typically have limited access to capital, material, and labor markets, which supplement the start-up value creation of an organization. Stinchcombe (1965) argued that liabilities of newness inhere in special difficulties that young firms face in acquitting resources of wealth, power, and legitimacy. Legitimacy for a new organization is limited because it has no “track record” of success and has had no time to establish reliable exchange relationships (Hannan and Freeman, 1984). Lack of resources restricts the amount of power that an organization can exercise over markets and competitive conditions. Most entrepreneurs would start to seek resources from their family, friends, and fools at their very initial stage. Other professional supporting organizations including financial institutions and venture capitalists would also help entrepreneurs to survive in the early stage and luckily succeed in the near future. Entrepreneurs can also obtain resources by establishing network ties (Gulati, 1995; Ahuja, 2000a). Their new network tie formation is heavily influenced by an organization’s network of past ties, or through strategic actions to establish network ties (Gulati, 1995; Hallen and Eisenhardt, 2012). The increasing attention has been paid to crowdfunding which is facilitated by Internet platforms through the participation of a large crowd, where total strangers can provide money to novel projects or even invest in early-stage entrepreneurial firms regardless of geography limitation. (Mollick, 2014; Belleflamme, Lambert, and Schwienbacher, 2013, 2014). However, the motivations and mechanisms of successfully fundraising remain vague. Particularly, how to use the crowdfunding platform to acquire their needed resources and achieve their strategic goal becomes an important issue for those entrepreneurs in the early stage. Therefore, this multiple-year research project attempts to explore how the characteristics of crowdfunding projects affect the success of fundraising by answering the following three major research questions: (1) What are the key characteristics of crowdfunding projects affecting the fundraising success? (2) What mechanisms motivate people to invest crowdfunding projects? (3) Why do new ventures choose to raise funds on crowdfunding platforms? What are their strategic goals in terms of resource acquisitions in different stages of new ventures?
關聯	科技部, MOST105-2410-H004-151-MY3, 105.08-108.07
資料類型	report

dc.contributor	企管系
dc.creator (作者)	黃國峯
dc.date (日期)	2019-11
dc.date.accessioned	5-Jun-2026 11:57:03 (UTC+8)	-
dc.date.available	5-Jun-2026 11:57:03 (UTC+8)	-
dc.date.issued (上傳時間)	5-Jun-2026 11:57:03 (UTC+8)	-
dc.identifier.uri (URI)	https://ah.lib.nccu.edu.tw/item?item_id=182791	-
dc.description.abstract (摘要)	有關創業理論研究的發展，過往多著重於新創事業如何利用網絡關係，以及如何建立網絡合作關係來獲取資源(Hallen and Eisenhardt, 2012; Sullivan and Ford, 2014)。研究發現創業家除了一開始透過原有自身的人脈例如3F (Family, Friends, and Fools)獲取資源外，亦可從專業機構如創投與銀行等，獲取資金或人脈等資源。許多學者已經發現，創業家在向外求取資源時，必須花費時間與精力建立網絡關係，並且做好一切給外人好印象的準備，以求散發出正當性，這樣亦可從原有的網絡關係平台上，持續建立更多的網絡關係，以確保資源不匱乏(Hallen, 2008)。然而卻很少有人去探討，若創業家不用費心建立網絡關係，直接向陌生人求救時，如何成功的獲取資源？而這樣的做法，是否有其他必要的成功因素？故本研究想探討的重點，在於對一個新創事業來說，在草創期時，如何透過適當的準備，透過一個24小時不打烊、跨地域的網絡平台，如群眾募資平台，向外求取資源？本研究的主要問題包括：(1)哪些因素是影響新創事業群眾募資成功因素？新創事業特性如何影響其群眾募資專案成效？(2)從網絡理論、、社會心理學、與機構理論來看，新創事業透過群眾募資過程如何成功地募集到資金？(3)群眾募資專案的發起者/團隊利用群眾募資方式募資可獲取哪些資源？與其他的募資方式有何差異？是否會影響團隊的知名度以利於未來的資源獲取？
dc.description.abstract (摘要)	Resource acquisition is a primary challenge for early-stage ventures. Early-stage ventures typically have limited access to capital, material, and labor markets, which supplement the start-up value creation of an organization. Stinchcombe (1965) argued that liabilities of newness inhere in special difficulties that young firms face in acquitting resources of wealth, power, and legitimacy. Legitimacy for a new organization is limited because it has no “track record” of success and has had no time to establish reliable exchange relationships (Hannan and Freeman, 1984). Lack of resources restricts the amount of power that an organization can exercise over markets and competitive conditions. Most entrepreneurs would start to seek resources from their family, friends, and fools at their very initial stage. Other professional supporting organizations including financial institutions and venture capitalists would also help entrepreneurs to survive in the early stage and luckily succeed in the near future. Entrepreneurs can also obtain resources by establishing network ties (Gulati, 1995; Ahuja, 2000a). Their new network tie formation is heavily influenced by an organization’s network of past ties, or through strategic actions to establish network ties (Gulati, 1995; Hallen and Eisenhardt, 2012). The increasing attention has been paid to crowdfunding which is facilitated by Internet platforms through the participation of a large crowd, where total strangers can provide money to novel projects or even invest in early-stage entrepreneurial firms regardless of geography limitation. (Mollick, 2014; Belleflamme, Lambert, and Schwienbacher, 2013, 2014). However, the motivations and mechanisms of successfully fundraising remain vague. Particularly, how to use the crowdfunding platform to acquire their needed resources and achieve their strategic goal becomes an important issue for those entrepreneurs in the early stage. Therefore, this multiple-year research project attempts to explore how the characteristics of crowdfunding projects affect the success of fundraising by answering the following three major research questions: (1) What are the key characteristics of crowdfunding projects affecting the fundraising success? (2) What mechanisms motivate people to invest crowdfunding projects? (3) Why do new ventures choose to raise funds on crowdfunding platforms? What are their strategic goals in terms of resource acquisitions in different stages of new ventures?
dc.format.extent	116 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	科技部, MOST105-2410-H004-151-MY3, 105.08-108.07
dc.subject (關鍵詞)	群眾募資; 創業家; 新創事業; 資源; 網絡關係; 社會心理學; 機構理論
dc.subject (關鍵詞)	crowdfunding; entrepreneurs; new ventures; resources; networking; social psychology; institutional theory
dc.title (題名)	群眾募資與創業策略之研究
dc.title (題名)	Crowdfunding and Entrepreneurial Strategy
dc.type (資料類型)	report