| dc.contributor | 資管系 | |
| dc.creator (作者) | 張欣綠 | |
| dc.date (日期) | 2019-10 | |
| dc.date.accessioned | 9-Jun-2026 13:15:02 (UTC+8) | - |
| dc.date.available | 9-Jun-2026 13:15:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-Jun-2026 13:15:02 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=182829 | - |
| dc.description.abstract (摘要) | 在服務經濟的時代，服務創新是公司賴以維持競爭優勢的利器。由於行動技術的迅速發展，越來越多公司致力於行動服務的創新。然而，一項新的行動服務要能永續經營，必須同時滿足服務提供者(企業)與顧客的價值需求。顧客會尋求能夠符合他們期待的行動服務，而企業也會尋求能被服務打動的顧客，以從服務提供中得到更高的經濟報酬。因此，一項行動服務的價值創造是顧客與公司共創的。然而，在過往的研究中，甚少提到行動服務的價值共創行為。本研究跟過往研究的差異在於，我們不是只討論服務創新對公司或是對顧客創造的單一價值，而是將重心放在公司與顧客如何共創行動服務的價值。我們將此研究計畫規劃成兩年的研究案。第一年，我們的中心放在共創價值中顧客的角色。我們會探討行動服務設計中，不同的行動化功能設計如何影響顧客對服務價值的評估，並進一步吸引顧客投入價值共創的活動。第二年，我們會將重點放在公司在共創扮演的角色。我們將定義影響公司推動行動服務的要素，並且討論顧客參與以及其他的因素如何影響公司在服務提供中能有效轉換成最終的經濟價值。此研究將幫助公司設計具吸引力之行動服務，並也能幫助公司了解一項行動服務的價值共創過程。 | |
| dc.description.abstract (摘要) | In the service economy, as markets change from offering physical products to offering service, organizations across many industries must embrace this transformation to remain competitive. Because of the advanced development of mobile technology, more and more companies devote on implementing innovative mobile service. However, for a mobile service sustainable, the service needs to fulfill the value perception of both firms and customers. Customers search for service offerings that satisfy their expected value, and firms search for customers who appreciate the offerings and are willing to participate more, thus creating economic values for the firms. Thus, the value creation of a mobile service is a co-creation process between firms and customers. So far, little research has been conducted on mobile service value c-creation behaviors. In this research we discuss the importance of moving beyond user or firm specific value and understanding how users and firms co-create value through mobile service. The first year of this research focuses on the role of customers in the value co-creation. We examine different dimensions of mobility features in the mobile service design and identify those that can enhance customer perceived service performance, which in turn encourage customer participation in the value co-creation. The second year of this research shifts the attention to the role of firms in the value co-creation. We examine factors that motivate firms to launch the mobile service. We are also interested in how firms involve customer participation to resolve value barriers in order to actually realize the economic values. The outcome of this research can guide firms in developing more attractive mobile services. The result can also help us to understanding the value co-creation process of mobile services. | |
| dc.format.extent | 116 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 科技部, MOST106-2410-H004-049-MY2, 106.08-108.07 | |
| dc.title (題名) | 行動服務之設計與價值創造 | |
| dc.title (題名) | Mobile Service Design and Value Creation | |
| dc.type (資料類型) | report | |
