| dc.contributor | 資管系 | |
| dc.creator (作者) | 周彥君 | |
| dc.date (日期) | 2016-10 | |
| dc.date.accessioned | 9-Jun-2026 13:15:09 (UTC+8) | - |
| dc.date.available | 9-Jun-2026 13:15:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-Jun-2026 13:15:09 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=182835 | - |
| dc.description.abstract (摘要) | 由於行動商務快速成長，企業界如何回應此新興的行動銷售通路，便成了實務上一個重要的議題。然而，尤其在早期行動商務未成熟時期，大部分的研究者著重在消費者對行動商務的印象及接受度。反觀在企業供應面來說，實證資料的不足，導致企業行為在行動商務領域的探討相對缺乏。因此，本研究利用194間北美主要的行動零售商的資料，來探討公司在行動市場的商業行為。在眾多的議題中，企業選擇以行動網站或是行動程式(app)作為接觸消費者的資訊科技媒介，即為一引起廣泛討論的議題。本研究基於此議題，探討公司在行動商務市場中資訊科技媒介的選擇，以及相對應的商業绩效。根據此研究目的，我們使用實證資料及計量分析，探討兩種行動資訊科技的直接影響、交互作用以及行動程式（app)不同作業系統所造成的網路效應（network effect)。 | |
| dc.description.abstract (摘要) | The market growth and technological change of m-commerce raise a practical need to examine how firms respond to the emerging mobile sales channel. Nevertheless, due to the lack of empirical data in early years, prior literature has mostly focused on customers’ acceptance of and response to mobile data services/technology usage. To fill in the research gap, we analyze a unique secondary data set of 194 top mobile retailers in North America. Among various discussions on firms5 reactions in the new market, one ongoing debate is the relative effectiveness and thus the choice between the two m-retail IT initiatives -mobile websites and mobile applications (app) - that firms use to interact with customers. In this study, we explore firms’ choices of the two m-retail IT initiatives, and the associated business outcomes. We conduct an econometric analysis on the direct effect of and the interference interaction effects of the two mobile technology choices, and the network effect due to different operating systems of mobile apps. | |
| dc.format.extent | 116 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 科技部, MOST104-2410-H004-117, 104.08-105.07 | |
| dc.title (題名) | 行動網站與程式對行動商務銷售之影響 | |
| dc.title (題名) | Synergy or Interference? An Econometric Analysis of the Impact of App Implementation and Website Functions on Mobile Retail Sales | |
| dc.type (資料類型) | report | |
