| dc.contributor | 資管系 | |
| dc.creator (作者) | 周彥君 | |
| dc.date (日期) | 2018-10 | |
| dc.date.accessioned | 9-Jun-2026 13:15:12 (UTC+8) | - |
| dc.date.available | 9-Jun-2026 13:15:12 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-Jun-2026 13:15:12 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=182837 | - |
| dc.description.abstract (摘要) | 智慧旅遊(smart tourism)指的是以網際網路以及資訊科技，簡便地連結遊客、旅遊資源以及當地服務提供者，並著重在旅遊經驗的共同創造(co-creation)。如同Airbnb，利用當地居民閒置車輛的線上車輛分享平台即是一智慧旅遊的服務。由於遊客和車輛提供者間的資訊不對稱，適當的產品資訊即為遊客需求和服務提供者間的重要橋梁。因此，本研究的目的即為探討產品資訊在此分享平台的效用。依據經典的檸檬市場理論(lemon market)，我們將當地居民所提供的車輛，依據售價區分為檸檬產品(products with price discounts)以及桃子產品(products with price premiums)，並探討產品資訊是否會因產品性質而有不同的效用。我們還進一步將旅客需求區分為短期及長期租用，並探討不同產品下的產品資訊效用，是否也會因短期及長期租用而不同。 | |
| dc.description.abstract (摘要) | Similar to Airbnb, an online car-sharing company is a smart tourism business that utilizes the digital network (the Internet) and other information technologies to link tourists and local residents for the exchange of touristic resources (e.g., cars and hotels) and the co-creation of the tourism experience. In order to exchange touristic resources under information asymmetry, product information plays an important role on matching tourists’ car demands with car supplies by local residents. Thus, in this study, we focus on the effect of product information, and explore whether the effect varies by product types and customer preferences. Particularly, borrowing the concept of lemon market, we specify local residents’ car provisions as products with price discounts (proxy of lemon products) and products with price premium (proxy of peach products). Additionally, we characterize tourists’ demands as short-term and long-term reservations. Using empirical data of online car reservations, we examine how the provision of product information interacts with premium products and discount products, and whether such interaction varies by types of reservations (i.e., short-term and long-term demands). | |
| dc.format.extent | 116 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 科技部, MOST106-2410-H004-053, 106.08-107.07 | |
| dc.title (題名) | 產品資訊在線上共享車輛平台之實證研究 | |
| dc.title (題名) | An Empirical Study of Online Car-Sharing Platform: the Role of Product Information in a Lemon Market | |
| dc.type (資料類型) | report | |
