| dc.contributor | 科管智財所 | |
| dc.creator (作者) | 邱奕嘉 | |
| dc.date (日期) | 2015-09 | |
| dc.date.accessioned | 22-Jun-2026 13:44:34 (UTC+8) | - |
| dc.date.available | 22-Jun-2026 13:44:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Jun-2026 13:44:34 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=183058 | - |
| dc.description.abstract (摘要) | 此三年計劃主要是以「產業內多角化」(Within-industry Diversification)、「平台策略」(Platform Strategy)作為核心的探討議題。近年來隨著技術與網路科技興起，風險與不確定較低的產業內多角化投資成為另一趨勢。這種的多角化投資因為是在同一產業內擴散，廠商對環境、競爭態勢、市場掌握度較高，成功機率自然較高。而當產業內多角化到了某一極致時，企業在某一產業內擁有多元的市場或顧客層，在產業供應鍵上掌握的平台(生態圈)優勢，可以善用平台上各產品與市場的雙邊特性(two-sided)，創造異於競爭者的平台經營模式。僅管實務上有許多的案例，但學術相關的研究卻非常有限，且多僅侷限於探討經濟層面(如產品線多角化、互補性、轉換成本、績效等)之問題，缺乏行為面與制度面的討論，因此，本研究欲以三年期計畫時間，第一年的研究議題是以行為理論(behavioral theory)、制度理論(institutional theory)兩種不同的觀點，探討影響企業產業內多角化行為的因素。第二年計畫主要是針對企業進行多角化後形成的平台策略進行完整的探討。第三年計畫則是針對探討平台策略之經營模式，採質化研究方式，細部分析其經營模式之內涵。 | |
| dc.description.abstract (摘要) | The majors themes of this three years research are “within-industry diversification” and “platform strategy”. As the progress of technology and internet systems, within-industry diversification with its lower levels of uncertainties and risks become popular. The successful rates of such kinds of growth are relative high because of familiar industrial environments. As the firms conduct heavily investments in “within-industry diversification”, they tent to play the platform strategy in their industry because they have entranced multiple customers and markets segments. The leverage on various markets, so called as the “two-sided market” or “multiple-sides market”, equips the firms with influential competitive advantage. Despite the popularities of such phenomena in practices, the relatives academic research are less and merely focus on the economic factors on “within-industry diversification”. Motivated by such gaps, the first year research will focus on the behavioral and institutional factors on “within-industry diversification”. Additionally, the moderating effects of complementary assets and environmental dynamics will be exam simultaneously. The second year study aims to investigate the relations between “within-industry diversification” and “platform strategy”. Following that, the third year will then explore the business models of platform strategy through three qualitative case studies. | |
| dc.format.extent | 115 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 科技部, MOST103-2410-H004-198, 103.08-104.07 | |
| dc.subject (關鍵詞) | 產業內多角化; 平台策略; 雙邊市場 | |
| dc.subject (關鍵詞) | Within-industry diversification; Platform Strategy; Two-sided Market | |
| dc.title (題名) | 產業內多角化與平台策略探究 | |
| dc.title (題名) | Within Industry Diversification and Platform Strategy | |
| dc.type (資料類型) | report | |
