| dc.contributor | 資管系 | |
| dc.creator (作者) | 周致遠 | |
| dc.creator (作者) | Au, Cheuk Hang;Chou, Chih-Yuan | |
| dc.date (日期) | 2026-06 | |
| dc.date.accessioned | 29-Jun-2026 11:56:10 (UTC+8) | - |
| dc.date.available | 29-Jun-2026 11:56:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Jun-2026 11:56:10 (UTC+8) | - |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=183113 | - |
| dc.format.extent | 102 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | International Journal on Media Management, accepted | |
| dc.title (題名) | Challenging the Monopoly Giant: Market Challenger Premium as Competitive Advantages | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1080/14241277.2026.2694627 | |
