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題名 The moderating influence of Ad framing for Ad-self-congruency Effects
作者 張卿卿
日期 2003
上傳時間 18-Dec-2008 12:25:25 (UTC+8)
關聯 The annual conference of American Academy of advertising
資料類型 conference
dc.creator (作者) 張卿卿zh_TW
dc.date (日期) 2003en_US
dc.date.accessioned 18-Dec-2008 12:25:25 (UTC+8)-
dc.date.available 18-Dec-2008 12:25:25 (UTC+8)-
dc.date.issued (上傳時間) 18-Dec-2008 12:25:25 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/17457-
dc.format application/pdfen_US
dc.format.extent 78671 bytes-
dc.format.mimetype application/pdf-
dc.language enen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) The annual conference of American Academy of advertisingen_US
dc.title (題名) The moderating influence of Ad framing for Ad-self-congruency Effectsen_US
dc.type (資料類型) conferenceen