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題名 A Hybrid Mining Approach for Optimizing Returns Policies in e-Retailing
作者 Yu, Chien-Chih;Wang Cheng-Su
余千智;王貞淑
關鍵詞 Returns policies; e-Retailing; Hybrid data mining approach
日期 2008-11
上傳時間 16-Jan-2009 10:53:08 (UTC+8)
摘要 The returns policy has long been considered as a critical yet controversial issue in the development of supply chain and marketing strategies. Up-stream manufacturers or distributors may offer returns policies to the down-stream retailers or customers to increase order and sales quantities. There are trade-offs between returns policies and customer satisfaction, product sales, and operating costs. The goal of this paper is to use a hybrid mining approach for analyzing return patterns from both the customer and product perspectives, classifying customers and products into levels, and then for adopting proper returns policies and marketing strategies to these customer classes for sustaining better profits. A multi-dimensional framework and an associated model for the hybrid mining approach are provided with a demonstrated example for validation. It is expected that by adopting suitable returns policies, benefits can be created and shared by both e-retailers and customers.
關聯 Expert Systems With Applications, 35(4), 1575-1582
資料類型 article
DOI http://dx.doi.org/http://dx.doi.org/10.1016/j.eswa.2007.08.099
dc.creator (作者) Yu, Chien-Chih;Wang Cheng-Suen_US
dc.creator (作者) 余千智;王貞淑-
dc.date (日期) 2008-11en_US
dc.date.accessioned 16-Jan-2009 10:53:08 (UTC+8)-
dc.date.available 16-Jan-2009 10:53:08 (UTC+8)-
dc.date.issued (上傳時間) 16-Jan-2009 10:53:08 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/26069-
dc.description.abstract (摘要) The returns policy has long been considered as a critical yet controversial issue in the development of supply chain and marketing strategies. Up-stream manufacturers or distributors may offer returns policies to the down-stream retailers or customers to increase order and sales quantities. There are trade-offs between returns policies and customer satisfaction, product sales, and operating costs. The goal of this paper is to use a hybrid mining approach for analyzing return patterns from both the customer and product perspectives, classifying customers and products into levels, and then for adopting proper returns policies and marketing strategies to these customer classes for sustaining better profits. A multi-dimensional framework and an associated model for the hybrid mining approach are provided with a demonstrated example for validation. It is expected that by adopting suitable returns policies, benefits can be created and shared by both e-retailers and customers.-
dc.format application/en_US
dc.language enen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) Expert Systems With Applications, 35(4), 1575-1582en_US
dc.subject (關鍵詞) Returns policies; e-Retailing; Hybrid data mining approach-
dc.title (題名) A Hybrid Mining Approach for Optimizing Returns Policies in e-Retailingen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.eswa.2007.08.099en_US
dc.doi.uri (DOI) http://dx.doi.org/http://dx.doi.org/10.1016/j.eswa.2007.08.099en_US