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題名 應用部落格來改善客戶服務
作者 楊亨利;劉季綸
日期 2005-09
上傳時間 16-Jan-2009 11:05:30 (UTC+8)
摘要 良好的客戶服務,不僅是客戶服務部門的責任,更需要各部門的協同合作。該研究試圖以目前流行于個人使用的部落格為溝通工具,并從語言行動觀點來強化部落格在協同工作上的功能,希望能改善企業的客戶服務,進而提升關系行銷。
Blog, as a communication tool among customers, customer service and other company departments, is researched. From the language-action perspective, blog has been applied to enhance the cooperation functions to improve customer services and relationship marketing.
關聯 (中國)管理學報, 2005(S2), 227-229
資料類型 article
dc.creator (作者) 楊亨利;劉季綸zh_TW
dc.date (日期) 2005-09en_US
dc.date.accessioned 16-Jan-2009 11:05:30 (UTC+8)-
dc.date.available 16-Jan-2009 11:05:30 (UTC+8)-
dc.date.issued (上傳時間) 16-Jan-2009 11:05:30 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/26199-
dc.description.abstract (摘要) 良好的客戶服務,不僅是客戶服務部門的責任,更需要各部門的協同合作。該研究試圖以目前流行于個人使用的部落格為溝通工具,并從語言行動觀點來強化部落格在協同工作上的功能,希望能改善企業的客戶服務,進而提升關系行銷。-
dc.description.abstract (摘要) Blog, as a communication tool among customers, customer service and other company departments, is researched. From the language-action perspective, blog has been applied to enhance the cooperation functions to improve customer services and relationship marketing.-
dc.format application/en_US
dc.language zh-TWen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) (中國)管理學報, 2005(S2), 227-229en_US
dc.title (題名) 應用部落格來改善客戶服務zh_TW
dc.type (資料類型) articleen