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題名 Market Entry Decision Support for Evaluating External Environments
作者 楊亨利;Chang, Wei-Lun
Yang, Heng-Li
日期 2006-01
上傳時間 17-Jan-2009 16:02:41 (UTC+8)
摘要 To create competitive advantages, international enterprises frequently must consider expanding into foreign markets. When an enterprise decides to enter a new foreign market, its marketing department must deliberate on all relevant aspects of the move and cooperate with other departments to make appropriate marketing decisions. Certain information thus will be requested. Meanwhile, the organisation may have previously made other similar decisions. However, how to apply organisational memory is important for saving resources and preventing mistakes. This work focuses on external environment assessment from a marketing department perspective. This study combines the concepts of intelligent agent, text mining and organisational memories. Moreover, this study also implements a marketing decision support prototype. This prototype can also be used to provide organisational memories of past decision knowledge, or to stimulate new ideas.
關聯 International Journal of Internet and Enterprise Management, 3(4), 406-428
資料類型 article
dc.creator (作者) 楊亨利;Chang, Wei-Lunzh_TW
dc.creator (作者) Yang, Heng-Li-
dc.date (日期) 2006-01en_US
dc.date.accessioned 17-Jan-2009 16:02:41 (UTC+8)-
dc.date.available 17-Jan-2009 16:02:41 (UTC+8)-
dc.date.issued (上傳時間) 17-Jan-2009 16:02:41 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/27017-
dc.description.abstract (摘要) To create competitive advantages, international enterprises frequently must consider expanding into foreign markets. When an enterprise decides to enter a new foreign market, its marketing department must deliberate on all relevant aspects of the move and cooperate with other departments to make appropriate marketing decisions. Certain information thus will be requested. Meanwhile, the organisation may have previously made other similar decisions. However, how to apply organisational memory is important for saving resources and preventing mistakes. This work focuses on external environment assessment from a marketing department perspective. This study combines the concepts of intelligent agent, text mining and organisational memories. Moreover, this study also implements a marketing decision support prototype. This prototype can also be used to provide organisational memories of past decision knowledge, or to stimulate new ideas.-
dc.format application/en_US
dc.language enen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) International Journal of Internet and Enterprise Management, 3(4), 406-428en_US
dc.title (題名) Market Entry Decision Support for Evaluating External Environmentsen_US
dc.type (資料類型) articleen