| dc.creator (作者) | 傅豐玲;Amy,Yi -Ling;周逸衡 | zh_TW |
| dc.date (日期) | 1999-08 | en_US |
| dc.date.accessioned | 17-Jan-2009 16:08:45 (UTC+8) | - |
| dc.date.available | 17-Jan-2009 16:08:45 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Jan-2009 16:08:45 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/27082 | - |
| dc.description.abstract (摘要) | This study examined the differences of moral intensity as well as the influence of the moral intensity on ethical decision- making (EDM) between American and Taiwanese marketers. The instrument was adopted from Singhapakdi`s [21]. As expected, American marketers got higher mean scores on all the components of moral intensity regarding the perceived potential harm. The components were magnitude of consequence, probability of effect, temporal immediacy, and concentration of effect. Cultural factors developed by difference between two societies. The relationships between the moral intensity to Hofstede [9] were used to explain the ethical perceptions and to ethical intentions were supported both by Singhapakdi [21] and by this research. That implied cultural factors affect people`s ethical perception through the effect on their perceived moral intensity. | - |
| dc.format | application/ | en_US |
| dc.language | en | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Pan pacific Management Review , 3(1), 79-94 | en_US |
| dc.title (題名) | Moral Intensity and Ethical Decision Making of Marketing Professionals-A Comparsion of American and Taiwanese Marketers | en_US |
| dc.type (資料類型) | article | en |
