| dc.contributor.advisor | 張愛華 | zh_TW |
| dc.contributor.advisor | Chang, Ai-Hwa | en_US |
| dc.contributor.author (作者) | 黃育盈 | zh_TW |
| dc.contributor.author (作者) | Huang, Yu-Ying | en_US |
| dc.creator (作者) | 黃育盈 | zh_TW |
| dc.creator (作者) | Huang, Yu-Ying | en_US |
| dc.date (日期) | 2005 | en_US |
| dc.date.accessioned | 11-九月-2009 16:47:24 (UTC+8) | - |
| dc.date.available | 11-九月-2009 16:47:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-九月-2009 16:47:24 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0093355078 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/29883 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 93355078 | zh_TW |
| dc.description (描述) | 94 | zh_TW |
| dc.description.abstract (摘要) | 本研究之主要目的，在於探討虛擬的網路環境中之「資訊超載」的現象，其存在是受到哪些因素的影響，同時討論其對消費者線上購物感覺的影響。除此之外，本研究同時也討論了以下兩個變數：選擇方案的數量與產品屬性水準數所構成的資訊結構，是否影響消費者所認知的資訊超載。同時，本研究亦將探討時間限制所引發的負面情緒變化，是否會讓消費者在篩選產品資訊感到疑惑與壓力。因此，本研究包含了選擇方案與產品屬性水準數等資訊結構的兩個自變數，以及第三項自變數負面情緒，第四項自變數網路使用經驗與習慣；至於應變數則為決策正確性、消費信心與決策滿意度。 本研究使用實驗設計的方法來操作化研究架構，並模擬網路購物情境以進行操弄。本研究之研究結果摘要如下： 一、選擇方案數量對決策正確性有負向影響，產品屬性水準數對決策正確性有負向影響。 二、每日平均上網時數會影響決策正確性之高低。 三、負面情緒起伏越大，則決策正確性會下降，資訊超載的程度則是上升。 四、資訊超載程度的高低主要是受到選擇方案的數量所影響。 五、資訊超載程度越高，則決策正確性會下降，且消費信心亦下降。 六、消費信心越高，則決策滿意度高低會上升。 七、考慮時間越長，則決策正確性會上升；但考慮時間與資訊超載互不影響。 八、資訊超載與負面情緒均對決策滿意度有顯著影響，但是決策正確性則否。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 第一節 研究動機 第二節 研究目的 第三節 研究流程 第二章 文獻探討與假說發展 第一節 資訊超載對決策品質、資訊處理行為的影響 第二節 資訊結構對資訊負荷量、決策品質的影響 第三節 資訊超載、決策品質與時間壓力下情緒反應的關聯 第四節 決策品質、消費信心與決策滿意度的關聯 第五節 網路使用經驗與習慣對決策品質的影響 第三章 研究方法 第一節 本研究觀念架構 第二節 研究變數的定義與衡量方式 第三節 前測 第四節 正式問卷之發展 第五節 實驗設計與程序 第六節 資料分析方法 第四章 研究結果 第一節 樣本輪廓分析 第二節 信度與效度分析 第三節 資訊結構、情緒、資訊超載、每日平均上網時數、考慮時間與決策品質之相關分析 第四節 決策品質、消費信心與決策滿意相關分析 第五節 本研究假說檢驗之結果 第五章 結論與建議 第一節 研究發現與結論 第二節 對行銷理論之貢獻 第三節 對行銷實務之貢獻 第四節 研究限制 第五節 後續研究建議 參考文獻 附錄一 前測網站－實驗情境與說明（同正式網站） 附錄二 前測問卷 附錄三 正式問卷 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093355078 | en_US |
| dc.subject (關鍵詞) | 資訊超載 | zh_TW |
| dc.subject (關鍵詞) | 資訊結構 | zh_TW |
| dc.subject (關鍵詞) | 網路環境 | zh_TW |
| dc.subject (關鍵詞) | Information overload | en_US |
| dc.subject (關鍵詞) | Information structure | en_US |
| dc.subject (關鍵詞) | on-line environment | en_US |
| dc.title (題名) | 在網路購物環境中資訊結構與資訊超載對消費者決策品質、消費信心及決策滿意度的影響 | zh_TW |
| dc.type (資料類型) | thesis | en |
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