| dc.contributor.advisor | 于卓民 | zh_TW |
| dc.contributor.author (Authors) | 簡薏珊 | zh_TW |
| dc.contributor.author (Authors) | Chien Yi-Shan | en_US |
| dc.creator (作者) | 簡薏珊 | zh_TW |
| dc.creator (作者) | Chien Yi-Shan | en_US |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 11-Sep-2009 16:49:02 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 16:49:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 16:49:02 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094355048 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/29896 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 94355048 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 由於政府於民國80年代開放新銀行成立，造成本國銀行家數過多，高度競爭。又近十年來環境快速變化，加入WTO造成金融業對外開放，本國銀行業者必須比從前更清楚訂定策略方向，將市場按地理、產品、客戶需求的差異性加以區隔，使用嚴格的風險管理方法拓展業務。因此，針對各銀行所採取的策略不盡相同，本研究以策略群組（strategic groups）為分析方式，研究民國 87年至民國95年間，國內銀行策略群組之變動，藉由各群組所屬策略群組的變化來了解各群組在市場上定位的改變，並討論改變的原因。 本論文之研究流程分為三個主要階段。第一階段由閱讀相關文獻與時事評論引發研究動機，進而確認研究方向目的及研究方法。第二階段為確認策略變數，由於策略變數關係著分群之後群組是否具有解釋國內銀行產業的實際意義，因此由文獻探討與專家訪談詳細考量後決定策略變數。第三階段為實證階段，利用過去各本國銀行的財報資料，分析策略群組動態軌跡，並提出結論與建議。 研究結果發現，本國銀行業的確可以依照策略的不同分為四個群組，且每一期各群組之間財務績效（業主權益報酬率）有顯著差異。而在策略群組的動態移動上，本研究觀察到本國銀行業存在移動障礙與參考群組，而群組下有次群祖，群組成員在移動時，經常是次群組一起移動。 由於產業存在移動障礙且發現同一策略群組內的成員彼此績效差仍然有很大的差異性，建議本國銀行不應一味地想要模仿績效好的群組，改變策略移動到績效好的群組。因為從實證上看來有可能因為移動障礙而無法移動到參考群組最後仍然回歸到原屬群組，也有可能改變策略移動到參考群組後，績效並不會有進步。因此建議本國銀行應該要針對自己的定位，擬定專屬於自己的策略，將心力專注於獲利上，不需要將績效較佳的參考群組策略作為主要決策指標。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 第一節 研究背景與動機.......................................1 第二節 研究問題與目的.......................................2 第三節 研究期間與對象.......................................3 第四節 研究流程與章節安排....................................4 第二章 文獻探討 第一節 策略群組相關文獻探討..................................7 第二節 動態策略群組相關文獻探討..............................17 第三節 銀行策略與績效變數相關文獻探討.........................21 第三章 研究設計 第一節 國內銀行產業分析.....................................29 第二節 研究架構............................................35 第三節 策略構面定義與衡量變數................................36 第四節 研究假說 ...........................................43 第五節 資料蒐集分析與研究限制................................44 第四章 靜態策略群組分析 第一節 策略群組分析結果.....................................47 第二節 策略群組與績效關係...................................54 第三節 研究發現與討論.......................................59 第五章 動態策略群組分析 第一節 動態策略群組分群結果..................................65 第二節 本國銀行移動軌跡研究..................................79 第六章 結論與建議 第一節 研究結論............................................85 第二節 建議................................................95 參考文獻 中文部分..................................................91 英文部分..................................................93 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094355048 | en_US |
| dc.subject (關鍵詞) | 策略群組 | zh_TW |
| dc.subject (關鍵詞) | 本國銀行 | zh_TW |
| dc.subject (關鍵詞) | 策略變數 | zh_TW |
| dc.subject (關鍵詞) | 移動障礙 | zh_TW |
| dc.subject (關鍵詞) | 參考群組 | zh_TW |
| dc.subject (關鍵詞) | 策略群組動態 | zh_TW |
| dc.subject (關鍵詞) | 策略群組演化 | zh_TW |
| dc.title (題名) | 台灣本國銀行策略群組之靜態與動態研究 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 中文部分 | zh_TW |
| dc.relation.reference (參考文獻) | 1. 王仁孚，當前困境中台灣銀行業的發展和革新，台北：劉快治文教基金會，民國90年。 | zh_TW |
| dc.relation.reference (參考文獻) | 2. 司徒達賢，策略管理新論，台北：智勝出版社，民國90年。 | zh_TW |
| dc.relation.reference (參考文獻) | 3. 巫清長，「國內新民營商業銀行策略群組、組織結構與績效關係之研究」，國立台灣大學商學研究所碩士論文，民國89年。 | zh_TW |
| dc.relation.reference (參考文獻) | 4. 沈中華，金融市場，台北：華泰書局，民國91年。 | zh_TW |
| dc.relation.reference (參考文獻) | 5. 吳思華，策略九說：策略思考的本質，台北：麥田書版社，民國85年。 | zh_TW |
| dc.relation.reference (參考文獻) | 6. 林建煌，「策略群組、組織作為與績效關係之研究」，政治大學企業管理研究所未出版博士論文，民國78年。 | zh_TW |
| dc.relation.reference (參考文獻) | 7. 祈斯禮與計葵生，亞洲銀行新世紀：迎接競爭與吞併的時代，台北：時報文化，民國88年。 | zh_TW |
| dc.relation.reference (參考文獻) | 8. 郭禮瑜，「台灣地區銀行業策略群組與經營績效之研究」，國立政治大學國際貿易研究所碩士論文，民國90年。 | zh_TW |
| dc.relation.reference (參考文獻) | 9. 陳月美，「銀行經營型態與績效關係之研究」，淡江大學管理科學研究所碩士論文，民國90年。 | zh_TW |
| dc.relation.reference (參考文獻) | 10. 陳太麟，「金融控股公司關鍵成功因素之研究」，國立政治大學企業管理研究所碩士論文，民國91。 | zh_TW |
| dc.relation.reference (參考文獻) | 11. 陳家彬與許雯絞，「台灣地區新商業銀行經營策略之研究—策略群組模式之實證應用」，台灣銀行季刊，第四十七卷第一一三刊，民國94年。 | zh_TW |
| dc.relation.reference (參考文獻) | 12. 陳隆麒，當代財務管理，台北，華泰書局，民國93年。 | zh_TW |
| dc.relation.reference (參考文獻) | 13. 黃湞鈺，「銀行業經營績效之研究」，國立政治大學企業管理研究所碩士論文，民國92年。 | zh_TW |
| dc.relation.reference (參考文獻) | 14. 夏侯欣鵬，「銀行經營策略與績效關係之探討」，淡江大學管理科學研究所未出版碩士論文，民國82年。 | zh_TW |
| dc.relation.reference (參考文獻) | 15. 張志成，「我國證券承銷業競爭行為之研究」，政治大學企業管理研究所碩士論文，民國80年。 | zh_TW |
| dc.relation.reference (參考文獻) | 16. 張妍婷，「台灣金融控股公司策略群組與績效關係之研究」，國立政治大學企業管理研究所碩士論文，民國92年。 | zh_TW |
| dc.relation.reference (參考文獻) | 17. 張紹台與王如蓉，台灣金融大家談，台北：財團法人台灣金融研訓院，民國90年。 | zh_TW |
| dc.relation.reference (參考文獻) | 18. 張邵勳，SPSS For Windows 多變量統計分析，台北：松崗，民國86年。 | zh_TW |
| dc.relation.reference (參考文獻) | 19. 張馥芳，「策略群組動態性之研究，以台灣地區人壽保險業為例」，國立政治大學企業管理研究所未出版之博士論文，民國91年。 | zh_TW |
| dc.relation.reference (參考文獻) | 20. 鐘憲瑞與陳俊忠，「策略群組結構的演化」，中山管理評論，第十四卷第四期，民國95年，p.915-938. | zh_TW |
| dc.relation.reference (參考文獻) | 21. 蘇麗雪，「民營商業銀行經營策略與經濟績效之研究」，銘傳大學金融研究所碩士論文，民國90年。 | zh_TW |
| dc.relation.reference (參考文獻) | 英文部分 | zh_TW |
| dc.relation.reference (參考文獻) | 1. Aaker, D.A., Strategic Market Management, New York: John Wiley and Sons Inc., 1984. | zh_TW |
| dc.relation.reference (參考文獻) | 2. Bain, J.S., Industrial Organization, New York: Wiley, 1959. | zh_TW |
| dc.relation.reference (參考文獻) | 3. Baird, I. and D. Kumar, “The use of financial risk measures in the study of strategic groups,” Unpublished doctoral dissertation, University of Illinois, 1983. | zh_TW |
| dc.relation.reference (參考文獻) | 4. Barney J. B., and R.E., Hoskisson, “Strategic Groups: Untested Assertions and Research Proposals,” Managerial and Decision Economics, Vol.11, 1990, pp. 187-189. | zh_TW |
| dc.relation.reference (參考文獻) | 5. Bogner, W. C., “Patterns of Intra-Industry Competition: A Dynamic Analysis of Theoretical Foundations of Strategic Groups,” Unpublished doctoral dissertation, University of Illinois, 1991. | zh_TW |
| dc.relation.reference (參考文獻) | 6. Caves, R.E. and P. Ghemawat, “Identifying Mobility Barriers”, Strategic Management Journal, Vol.13, 1992, pp.1-12 | zh_TW |
| dc.relation.reference (參考文獻) | 7. Caves, R.E. and M.E. Porter, “ From Entry Barriers to Mobility Barriers: Conjectural decisions and Contrived Deterrence to New Competion,” Quarterly Journal of Economics, Vol.91, 1977, pp. 241-261. | zh_TW |
| dc.relation.reference (參考文獻) | 8. Chirstman, J.J., C.W. Hofer and W.R. Boulton, “Toward for Classifying Business Strategies,” Academy of Economics, Vol.91, 1977, pp. 85-107. | zh_TW |
| dc.relation.reference (參考文獻) | 9. Cool, K., “Strategic Group Formulation and Strategic Group Shift: A Longtitudinal Analysis of the US Pharmaceutical Industry, 1967-1982,” Unpublished doctoral dissertation, Purdue University, 1985. | zh_TW |
| dc.relation.reference (參考文獻) | 10. Cool, K.O. and D. Schendel, “Strategic Group Formulation and Performance: The Case of the US Pharmaceutical Industry, 1967-1982,” Management Science, Vol.33, No.9, 1987, pp. 1102-1124. | zh_TW |
| dc.relation.reference (參考文獻) | 11. Cool, K. and I. Dierickx, “Rivalry, Strategic Groups and Firm Profitability,” Strategic Management Journal, Vol.14, 1993, pp. 47-59. | zh_TW |
| dc.relation.reference (參考文獻) | 12. Dess, G.. and P. Davis, “Porter`s (1980) generic strategies as determinants of strategic group membership and organizational performance,” Academy of Management Journal, Vol.3, 1984, pp. 467-488. | zh_TW |
| dc.relation.reference (參考文獻) | 13. Fiegenbaum, A.,”Dynamic Aspects of Strategic Groups and Competitive Strategy: Concepts and Empirical Examination in the Insurance Industry,” Unpublished doctoral dissertation, University of Illinois, 1987. | zh_TW |
| dc.relation.reference (參考文獻) | 14. Fiegenbaum, A. and H. Thomas, “Strategic Groups and Performance: The U.S. Insurance Industry, 1970-1984.” Strategic Management Journal, Vol.11,1990, pp. 197-215. | zh_TW |
| dc.relation.reference (參考文獻) | 15. Fiegenbaum, A. and H. Thomas, “Strategic Groups as Reference Groups: Theory, Modeling and Empirical Examination of Industry and Competitive Strategy,” Strategic Management Journal, Vol.16, 1995, pp. 461-476. | zh_TW |
| dc.relation.reference (參考文獻) | 16. Fuente-Sabate, J.M.d.l., Rodriguez-Puerta J., Vicente-Lorente, J.D. and J.A. Zuniga-Vicente, “Do stable Strategic Time Periods Exist? Toward New Methodological and Theoretical Insights,” Managerial and Decision Economics, Vol.28, 2007, pp. 171-190. | zh_TW |
| dc.relation.reference (參考文獻) | 17. Hanna, K., “Strategic Models in the US Brewing Industry,” Unpublished doctoral dissertation, Purdue University, 1974. | zh_TW |
| dc.relation.reference (參考文獻) | 18. Hatten, K.J. and M.L. Hatten, “Strategic Groups, Asymmetrical Mobility Barriers and Contestability,” Strategic Management Journal, Vol.8, 1987, pp. 329-342. | zh_TW |
| dc.relation.reference (參考文獻) | 19. Hatten, K.J., Schendel, D.E., and A.C. Cooper, “A Strategic Model of the U.S. Brewing Industry 1952-1971,” Academy of Management Journal, Vol.21, 1978, pp. 592-610. | zh_TW |
| dc.relation.reference (參考文獻) | 20. Harrigan, K.R., “An Application of Clustering for Strategic Group Analysis,” Strategic Management Journal, Vol.6, 1985, pp. 55-73. | zh_TW |
| dc.relation.reference (參考文獻) | 21. Hawes, J.M. and W.F. Crittenden, “A Taxonomy of Competitive Retailing Strategies,” Strategic Management Journal, Vol.5, 1984, pp. 275-289. | zh_TW |
| dc.relation.reference (參考文獻) | 22. Hayes, S.L. III, Spence, A.M. and D.V.P. Marks, “Competition in the Investment Banking Industry,” Harvard University Press, 1983. | zh_TW |
| dc.relation.reference (參考文獻) | 23. Hofer, C.W. and D. Schendel, Strategy Formulation: Analytical Concept, New York: West Publishing, 1979. | zh_TW |
| dc.relation.reference (參考文獻) | 24. Hunt, M., “Competition in the Major Home Application Industry 1960-1970,” Unpublished doctoral dissertation, Harvard University Press, 1972. | zh_TW |
| dc.relation.reference (參考文獻) | 25. Leask, G.. and D. Parker, “Strategic Group Theory: Review, Examination and Application in the UK pharmaceutical Industry,” Journal of Management Development, Vol.25, 2006, pp. 386-408. | zh_TW |
| dc.relation.reference (參考文獻) | 26. Mascarenhas, B., “Strategic Group Dynamics,” Academy of Management Journal,” Vol.32, 1989, pp. 333-352. | zh_TW |
| dc.relation.reference (參考文獻) | 27. Mascarenhas, B. and D.A. Aaker, “Mobility Barriers and Strategic Groups,” Strategic Management Journal, Vol.10, 1989, pp. 475-485. | zh_TW |
| dc.relation.reference (參考文獻) | 28. McGee, J. and H. Thomas, “Strategic Groups: Theory, Research and Taxonomy,” Strategic Management Journal, Vol.7, 1986, pp. 141-160. | zh_TW |
| dc.relation.reference (參考文獻) | 29. Martens, R., “Strategic Group Formation and Performance: the Case of the Pharmaceutical Industry in five E.C. countries 1978-1985,” PhD thesis, Faculty of Applied Economics, Antwerp University, 1988. | zh_TW |
| dc.relation.reference (參考文獻) | 30. Mason, E., “The Current State of the Monopoly Problem in the US,” Harvard Law Review, Vol.62, 1949, pp. 1265-1285. | zh_TW |
| dc.relation.reference (參考文獻) | 31. Mishkin and S. Frederic, “The Decline of Traditional Banking: Implications for Financial Stability and Regulatory Policy,” Economic Policy Review, Federal Reserve Bank of New York, 1995, pp. 27-45. | zh_TW |
| dc.relation.reference (參考文獻) | 32. Newman H.H., “Strategic Groups and the Structure Performance Relationship: A Study with Respect to the Chemical Process Industry,” Unpublished doctoral dissertation, Harvard University, 1973. | zh_TW |
| dc.relation.reference (參考文獻) | 33. Olusoga S.A., Mokwa, M.P. and C.H. Noble, “ Strategic Groups, Mobility Barriers, and Competitive Advantage: an Empirical Investigation,” Journal of Business Research, Vol.33, 1995, pp. 153-164. | zh_TW |
| dc.relation.reference (參考文獻) | 34. Oster, S., “Intra-industry Structure and the Ease of Strategic Change,” Review of Economics and Statistics, August, 1982, pp. 417-427. | zh_TW |
| dc.relation.reference (參考文獻) | 35. Porac, J.F, Thomas, H, and C.W.F. Baden-Fuller, “Competitive Groups as Congnitive Communities: the Case of the Scottish Knitwear Manufacturers,” Journal of Management Studies, Vol.26, 1994, pp. 117-1137. | zh_TW |
| dc.relation.reference (參考文獻) | 36. Porter, M. E., “The Structure within Industries and Companies Performance,” Review of Economics and Statistics, Vol.61, 1979, pp. 214-227. | zh_TW |
| dc.relation.reference (參考文獻) | 37. Porter, M. E., Competitive Strategy, New York: Free Press, 1985. | zh_TW |
| dc.relation.reference (參考文獻) | 38. Ramsler, M., “Strategic Groups and Foreign Market Entry in Global Banking Competion,” Unpublished doctoral dissertation, Harvard University, 1982. | zh_TW |
| dc.relation.reference (參考文獻) | 39. Ramaswamy, K., “The Performance Impact of Strategic Similarity in Horizontal Mergers: Evidence from the U.S. Banking Indusry,” Academy of Management Journal, Vol.40, 1997, pp. 697-715. | zh_TW |
| dc.relation.reference (參考文獻) | 40. Thomas, H. and N. Venkatraman, “Research on Strategic Groups: Progress and Prognosis,” Journal of Management Studies, Vol.25, 1988, pp. 537-555. | zh_TW |
| dc.relation.reference (參考文獻) | 41. Tywoniak, S., Galvin, P. and J. Davies, “New Institutional Economics’ Contribution to Strategic Groups Analysis,” Managerial and Decision Economics, Vol.28, 2007, pp. 213-228. | zh_TW |
| dc.relation.reference (參考文獻) | 42. Zuniga-Vicente, J.A., Fuente-Sabate, J.M.d.l. and J. Rodriguez-Puerta, “A Study of Industry Evolution in the Face of Major Environmental Disturbances: Group and Firm Strategic Behaviour of Spanish Banks 1983-1997,” British Journal of Management, Vol.15, 2004, pp. 219-245. | zh_TW |
