| dc.contributor.advisor | 黃國峯 | zh_TW |
| dc.contributor.author (Authors) | 張絜倫 | zh_TW |
| dc.creator (作者) | 張絜倫 | zh_TW |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 11-Sep-2009 16:52:13 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 16:52:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 16:52:13 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096355020 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/29922 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 96355020 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 在過去國內外策略聯盟相關的研究當中發現，研究主題主要是探討策略聯盟型態、伙伴選擇策略、策略聯盟績效、應用在創新技術發展上的成效以及伙伴能力互補的考量等等的主題，尚未討論到有關於公司參與同步複數聯盟與循序單一聯盟，對公司績效會產生怎樣的影響，本研究認為，由於公司資源有限，在公司參與同步複數聯盟的情況下，如果公司為了取得過多的外部資源，而分散了本身的核心能力，則對公司績效表現將會有一定影響。本研究也加入了公司規模以及聯盟類型做為調節變數，包含：同業/異業聯盟、探索性／開發性聯盟、以及研發、授權、行銷、製造聯盟等類型，探討其對公司績效的影響，研究結果發現，公司參與同步複數聯盟對於公司績效會產生負面的影響，而調節變數方面則是發現公司在同步參與複數的異業聯盟，對公司績效會有正面影響；公司同步參與複數的授權聯盟，對公司績效會有負面影響，以及在公司規模越大的情況下，公司參與同步複數聯盟，對公司績效會有正面的效果。 | zh_TW |
| dc.description.tableofcontents | 目錄 第一章 緒論..............................................1 第一節 研究背景與動機......................................1 第二節 研究目的...........................................4 第三節 研究流程...........................................7 第二章 產業介紹..........................................10 第一節 近年全球製藥產業發展概況............................11 第二節 製藥市場近年來改變的原因............................14 第三節 新興市場崛起......................................17 第四節 製藥開發時程簡介...................................18 第三章 文獻探討..........................................23 第一節 策略聯盟定義......................................26 第二節 策略聯盟動機......................................29 第三節 策略聯盟夥伴選擇...................................31 第四節 策略聯盟型態......................................36 第五節 策略聯盟績效評估...................................39 第四章 研究方法..........................................43 第一節 研究假說..........................................43 第二節 研究相關變數與操作方法..............................53 第三節 資料庫介紹........................................60 第五章 研究結果分析......................................63 第一節 樣本之敘述統計.....................................63 第二節 迴歸分析結果......................................66 第三節 討論.............................................74 第六章 結論與研究限制.....................................79 第一節 對理論之貢獻......................................79 第二節 對實務之貢獻......................................80 第三節 研究限制與未來發展方向..............................81 參考文獻...................................................84 中文......................................................84 英文......................................................85 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096355020 | en_US |
| dc.subject (關鍵詞) | 同步複數聯盟 | zh_TW |
| dc.subject (關鍵詞) | 循序單一聯盟 | zh_TW |
| dc.title (題名) | 同步複數聯盟與循序單一聯盟對公司績效之研究：以全球製藥產業為例 | zh_TW |
| dc.type (資料類型) | thesis | en |
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