1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 探討Web2.0網站之互動性、社會臨場感以及心流之關係—以線上唱歌網站之為例
作者 黃惠渝
Huang, Hui Yu
貢獻者 張愛華
Chang, Ai Hwa
黃惠渝
Huang, Hui Yu
關鍵詞 Web 2.0
互動性
社會臨場感
心流
產品涉入程度
日期 2008
上傳時間 11-Sep-2009 16:53:35 (UTC+8)
摘要 隨著網際網路的發展，許多商家紛紛將實體活動移至網路中，藉由網站平台提供服務。然而，網路環境變化快速，近年來Web2.0的概念興起，網路型態從單純讀取，逐漸成為開放與分享的平台，使用者從被動接受訊息的角色，轉換為內容主動提供者並且與之產生互動，許多互動性質強的實體活動，如KTV也漸漸移至網路上進行。在眾多互動性功能的網站中，如何吸引消費者繼續在該網站活動產生顧客忠誠度，即為當前重要的議題。因此本研究之目的在於探討Web 2.0網站環境中，「使用者感受之互動性、社會臨場感與心流程度之關係」、「產品涉入程度的干擾」，以及對「使用者信任態度、滿意度和忠誠度所產生的影響」。
     本研究以實體活動中互動性質強的KTV活動為方向，選擇愛卡拉線上唱歌網站作為研究對象，歸納過去學者的理論架構(Bitner, 1990; Csikszentmihalyi,1975; Lin,2007; Luo,2002; Novak,1996; McKinney et al,2002; Short,1976; Monroe and Guiltinan,1975)，以及深入訪談之結果，提出一整合性架構。最後利用結構方程模式以及一般線性迴歸驗證本研究之假說。本研究結果發現:
     1. 易用性、資訊系統品質以及感受到有用，三項網站服務品質子構念，對互動性及滿意度皆有正面的影響。其中，又以能夠符合消費者實際需求的「感受到有用」對其影響最大。
     2. 互動性包含特性為主動控制、雙向溝通以及回應性，對社會臨場感以及心流皆有正面的影響，其中，又以雙向溝通最具解釋力。
     3. 互動性以及社會臨場感皆對心流有正面的影響，其中，互動性必須透過心流影響使用者信任態度，進而影響其滿意度以及顧客忠誠度。
     4. 產品涉入程度對心流有直接主效果的影響，且對社會臨場感與心流之間有強化作用。但對互動與心流之間的關係無強化的作用。
     關鍵字：Web 2.0、互動性、社會臨場感、心流、產品涉入程度
參考文獻 中文部分
1. 丁源宏，不同媒介特性、廣告訴求與產品涉入度對於廣告效果影響之探討-比較平面媒體與網際網路，國立中山大學傳播管理研究所，碩士論文，民88。
2. 丁慧瑩，網路商場互動回應服務與消費者滿意度關聯性之調節效應探討，國立交通大學經營管理研究所，碩士論文，民88。
3. 林佩儀，網站設計與使用者滿意度之關聯，國立政治大學資訊管理學系，碩士論文，民88。
4. 林震岩，多變量分析SPSS的操作與應用，智勝文化出版社，2006
5. 周文賢，多變量統計分析：SAS/STAT使用方法，智勝出版社，民91。
6. 邱皓政，結構方程模式，台北，雙葉書廊有限公司，民95。
7. 黃俊英，行銷研究-管理與技術-第六版華泰書局，民88。
8. 黃俊英、賴文彬，「涉入的理論發展與實務應用」，管理科學學報，第七卷第一期，pp.15-29，民79。
9. 經濟部技術處出版。Web 2.0 網路上有錢，創意在裡面。台北市 :財團法人資訊工業策進會編撰，民96。
10. 廖棟樑，品牌社群關係與公司關係品質對產品之品牌忠誠的影響─品牌社群構念之結構模式，國立政治大學企業管理系研究所，碩士論文，民94。
118. Simon, S.J., (2001). The impact of culture and gender on web sites: an empirical study. The Data Base for Advances in Information Systems 32 (1), 18–37.
119. Swinyard, W. R.(1993), “The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions,” Journal of Consumer Research, Vol.20, pp.271-280.
120. Szymamski, D. M. & R. T. Hise (2000), “E-Satisfaction: An Initial Examination,” Journal of Retailing, 76(3), pp. 309-322.
121. Tim O`REILLY,(2007) ,What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software, COMMUNICATIONS & STRATEGIES , p17.
122. Trevino, L.K. and J. Webster (1992), Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts,Communication Research, 19 (5), p539–73.
123. ValarieA. Zeithaml, Leonard L Berry, & A. Parasuraman ,(1996) The Behavioral Consequences of Service Quality, Journal of Marketing Vol. 60 (4),P 31-46
124. Varadarajan, P. Rajan and Manjit Yadav (2002) “Marketing Strategy and the Internet: An Organizing Framework,” Journal of the Academy of Marketing Science, 30 (4), p296–312.
125. Vaughn, Richard（1980）, “How Advertising Works：A Planning Model Revisited,”, Journal of Advertising Research, pp. 57-66
126. Wang, Baker, Wagner & Wakefield, 2007.Can a retail web site be social. Journal of Marketing, 71(7), p143-157.
1. Agarwal, Ritu; Karahanna, Elena., (2000)Time Flies When You Are Having Fun: Cognitive Absorption And Beliefs About Information Technology Usage, MIS Quarterly, Vol. 24 (4), p665-694
32. Csikszentmihalyi, M. (1996). Creativity. New York: Harper Collins.
127. Wiener, N. (1948). Cybernetics. New York: Wiley
128. Watson, R.T., Pitt, L.F. and Kavan C. B. (1998), “Measuring information systems service quality: lessons from two longitudinal case studies,” MIS Quarterly, 22(1), p61-79.
129. Wicks, A. C., Berman, S. C. & Jones, T. M. (1999). "The Structure of Optimal Trust：Moral and Strategic Implication," Academy of Management Review, 24(1), pp.99-116.
130. Wind, Y., Mahajan, V., Gunther, R.E., (2002), Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Prentice Hall, New Jersey, NJ.
131. Woei Hung, (2003), Building learning communities by enhancing social presence: implementing blended instructional delivery methods, ACM SIGGROUP Bulletin, Vol 24(12) , p79 - 84
132. Wolfinbarger, M. and M.C. Gilly (2003), “eTailQ: Dimensionalizing, Measuring and Predicting eTail Quality,” Journal of Retailing, 79 (3), p183–98.
133. Zaichkowsky, Judith Lynne（1986）,“Conceptualizing Involvement”, Journal of Advertising, pp. 4-15
134. Zaichkowsky, Judith Lynne（1994）, “The personal involvement inventory： Reduction, revision, and application to advertising”, Journal of Advertising, p4
135. Zand, D. E. (1972). "Trust and Managerial Problem Solving," Administrative Science Quarterl , 17, pp.229-239.
136. Zaichkowsky, Judith Lynne（1994）, “The personal involvement inventory： Reduction, revision, and application to advertising”, Journal of Advertising
33. Csikszentmihalyi, M. (1975). Beyond boredom and anxiety: The experience of play in work and games. San Francisco: Jossey-Bass.
2. Anderson, Eugene W., Claes Fornell and Donald R. Lehmann (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing, 58 (7), pp. 53-66
137. Zaichkowsky, Judith Lynne（1985）, “Measuring the Involvement Construct”, Journal of Consumer Research, pp. 341-352
138. Zeithaml, V. A., Parasuraman, A., and Malhotra, A. (2002), ”Service Quality Delivery Through Web Sites : A Critical Review of Extant Knowledge ”, Academy of Marketing Science, Vol.30, Iss.4, pp.362-375.
139. Zeithaml, V.A., Berry, L.L., Parasuraman, A., (1996). The behavioural consequences of service quality. Journal of Marketing, p31–46.
140. Ziethaml, Valarie A. (1988), “Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 52(7), pp. 2-22.
141. Zeithaml, Valarie A. and Mary Jo Bitner (1996), “Service Marketing,” Mcgraw-Hill.
3. Anderson, E. W. & M. W. Sullivan, (1993)"The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, 12 (2), 125-143.
4. Arora,Raj，”Validation of an S-O-R Model for Situation，Enduring，and Response Components of Involvement”，Journal of Marketing Research，No.19，pp.505-516，
5. Atkinson, M. & Kydd, C. (1997), “Individual characteristics associated with World-Wide-Web use: an empirical study of playfulness and motivation,” The DATA BASE for Advances in Information Systems, p53-62.
6. Anderson, J. C. and J. A. Narus, (1990). A model of distributor firm and manufacturer firm working partnerships, Journal of Marketing, 54(6), p42-58.
34. Cyr, D., Bonanni, C., (2005), Gender and website design in e-business, International Journal of Electronic Business 3 (6),p 565–582.
7. Baba, M. L. (1999). " Dangerous Liaisons：Trust, Distrust, and Information Technology in American Work Organizations," Human Organization, 58(3), pp.331-346.
8. Barki, H. and J. Hartwick(1989), “Rethinking the Concept of User Involvement,” MIS Quarterly, March 1989, Vol.13, No.1, pp.53-63.
9. Barnes, S. I., Vidgen, R. (2001), “An Evaluation of Cyber-Booksshops: The WebQual Method,” International Journal of Electronic Commerce , Vol.6, Iss.1, pp.11-30.
10. Berry, L. L. (1995), Relationship marketing of services-growing interest, Emerging
11. perspectives, Journal of the Academy of Marketing Science, 23(4), p236-245.
12. Beatty, S. and S. M. Smith, (1987)“External Search Effort: An Investigation Across Several Product Categories,” Journal of Consumer Research, Vol. 14(6), pp. 83-95.
13. Bhote, Keki R. (1996), Beyond Customer Satisfaction to Customer Loyalty- The Key To Great Profitability, American Management Association, New York,pp.31.
14. Biocca, F., Harms, C., and Burgoon, J. (2001), Criteria and Scope conditions for a Theory and Measure of Social Presence, 4th Annual International Workshop
15. Bowen, J. T. and Shoemarker, S. (1998), “Loyalty: A Strategic Commitment”, Cornell Hotel and Restaurant Administration Quarterly, pp.12-25
16. Cardozo, R. N. (1965), “An Experimental Study of Customer Effort, Expection and Satisfaction”, Journal of Marketing Research, Vol.2, pp.244-249.
35. Cyr, D., Bonanni, C., Ilsever, J.,(2004), Design and e-loyalty across cultures in electronic commerce. International Conference Proceeding Series 60. Association for Computing Machinery (ACM), pp. 351–360.
17. Carlson, P. J., and Davis, G. B. (1998)”An investigation of media selection among directors and managers: from “self” to “other” orientation,” MIS Quarterly, p.338
18. Castefranchi, C. and Y. H. Tan, (2002)“The Role of Trust and Deception in Virtual Societies,” International Journal of Electronic Commerce, vol. 6, no. 3, p55-70.
19. Chin, W. W., Gopal, A. & Salisbury, W. D. (1995), “Advancing the Theory of Adaptive Structuration Theory：The Development of a Scale to Measure
20. Cooper, Peter (1969), “The Begrudging Index and the Subjective Value of Money,” in Pricing Strategy, Bernard Taylor and Gordon Wills, eds. London: Staples Press, Ltd., pp.122-31.
21. Christina M. Finneran, Ping Zhang,(2005),Flow In Computer-Mediaated Environmwnts: Promises And Challenges, Communications of the Association for Information Systems, Vol 15, p82-101
22. Collier, J.E. and Bienstock, C.C. (2006), “Measuring Service Quality in E-Retailing,” Journal of service research, 8(3), 260-275.
23. Corritore, C.L., Kracher, B., Wiedenbeck, S., (2003). On-line trust: concepts, evolving themes, a model. International Journal of Human-Computer Studies 58 (6), p737–758.
24. Cox, J. and Dale, B.G. (2001), “Service quality and e-commerce: an exploratory analysis,” Managing Service Quality, 11(2), 121-131.
25. Cross, Richard and Janet Smith (1996), Customer- Focused Strategies and Tactics, Interactive Marketing: the Future Present, Lincolnwood, Illionois: NTC business Books
26. Csikszentmihalyi (1990), Flow: The Psychology of Optimal Experience. New York: Harper & Row.
36. Cyr, D., Bonanni, C., Bowes, J., Ilsever, J., (2005). Beyond trust: website design preferences across cultures. Journal of Global Information Management 13 (14), p24–52.
27. Csikszentmihalyi & I. S. Csikszentmihalyi (Eds.), Optimal experience: Psychological studies of flow in consciousness,pp. 307-318.
28. Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York: Harper Collins.
29. Csikszentmihalyi, M. (1997). Finding flow: The psychology of engagement with everyday life. New York: Harper Collins.
30. Csikszentmihalyi, M. (1993). The evolving self. New York: Harper Collins.
31. Csikszentmihalyi, M. (1993). The evolving self. New York: Harper Collins.
37. David. M., Szymanski, Richard.T., HISE.,(2000) e-Satisfaction: An Initial Examination, Journat of Retailing, Vol.76(3) pp. 309-322
38. Dianne Cyr, Khaled Hassanein, Milena Head, Alex Ivanov., 2007., The role of social presence in establishing loyalty in e-Service environments. Interacting with Computers Vol.19,p43-56.
39. Dick, Alan S. and Basu Kunal (1994), “Customer Loyal: Toward an Integrated Conceptual Framework”, Journal of Academy of Marketing Science, Vol.22, No.2, pp.99-113.
40. Diehl, S. (2001), Virtual Stores on the Internet: Design of Emotional Online Shopping Offers on the Internet from a Behavioral Point of View, in European Advances in Consumer Research, P115–19 (5)
41. Duncan, Tom and Sandra E. Moriarty (1998), “A Communication Based Marketing Model for Managing Relationships,” Journal of Marketing, 62 (4), p1–13.
87. Moorman, C., Deshpande, R., & Zaltman, G. (1993), “Factors affecting trust in market research relationships”. Journal of Marketing, 57(1), p81-101
42. Engel, James F., Kollat, David & Blackwell, Roger D. (1982)，Consumer Behavior,4th ed.，Taipei，Hwa-Tai Co.
43. Eighmey, John and McCord Lota (1998), Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web, Journal of Business Research,41, pp.187-194.
44. Featherman, M., Pavlou, P., 2002. Predicting e-services adoption: a perceived risk facet. Eighth Americas Conference on Information Systems, p1034–1046.
45. Flavia´n, C., Guinalı´u, M., Gurrea, R., (2005), The role played by perceived usability, satisfaction and consumer trust on website loyalty, Information & Management, 43 (1), p1–14.
46. Fornell, C., (1992)“A national customer satisfaction barometer：The Swedish Experience,” Journal of Marketing, Vol. 55, pp.1-21.
47. Fornell, C. and Wernerfelt (1992), “A Model of Customer Complaint Management”, Marketing Science, Vol.7, pp.287-298.
48. Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (1996),“The American customer satisfaction index: nature, purpose and findings,” Journal of Marketing, 60(4), p7-18.
49. Fortin, D.A., Dholakia, R.R., (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement, Journal of Business Research, p387– 396
50. Gefen, D., (2000). E-commerce: the role of familiarity and trust. (6), 725–737
51. Gefen, D., Straub, D.,(2003), Managing User Trust B2C e-Services, e-Service Journal, 2 (2), p7
88. Moorman, C.R.;Zaltman,G. & Deshpande,R.(1992).Relationships between providers and users of market research. Journal of Marketing Research, 29(3), p314-329.
52. Ghani, J. (1995) "Flow in Human Computer Interactions: Test of a Model," in Carey, J. (Ed.), Human Factors in Information Systems: Emerging Theoretical Bases, New Jersey: Ablex Publishing Corp, pp 291-311.
53. Gerald R. Salancik and Jeffrey Pfeffer ,(1978) A Social Information Processing Approach to Job Attitudes and Task Design, Administrative Science Quarterly, Vol. 23, No. 2 (6), pp. 224-253
54. Hassanein, K., Head, M., (2006). The impact of infusing social presence in the web interface: an investigation across different products. International Journal of Electronic Commerce (IJEC) 10 (2),P 31–55.
55. Haeckel, S. .(1998), About the nature and future of interactive marketing., Journal of Interactive marketing
56. Heeter, C. (1989). Implications of new interactive technologies for conceptualizing communication. In J. L. Salvaggio,and J.Bryant(eds.), Media use in the information age:Emerging patterns of adoption and consumer use, pp. 217-235.
57. Hiltz, S. R., & Turoff, M., (1978), The Network: Human Communication via Computer, Reading, Mass: Addison-Wesley
58. Hsiu-Fen Lin, The role of online and offline features in sustaining virtual communities: an empirical study, Internet Research Vol. 17 No. 2, 2007 pp. 119-138
59. Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (7), 50–68.
60. Hunt, H. Keith (1977), CS/D—Overview and Future Research Directions, in Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, H. Keith Hunt, ed. Cambridge, MA: Marketing Science Institute.
61. Ji Hee Song & George M. Zinkhan., (2008),Determinants of Perceived Web Site Interactivity, Journal of Marketing ,72(3),p 99–113
89. Morris, M.,&Ogan,C. (1996).The Internet as mass medium.Journal of Communication, 46, 39-50.
62. Jocob, Rahul (1994), “Why Some Customer Are More Equal Than Others”, Fortune, Vol.130, pp.215-220.
63. Johnston, Wesley J. and Keysuk Kim (1994), "Performance Attribution, and Expectancy Linkages in Personal Selling," Journal of Marketing, 58 (October), p68-81.
64. Jones, T. O. and W. Earl Sasser (1995), “Why Satisfied Customer Defect”, Harvard Business Review, pp.88-99.
65. Jöreskog, K.G. (1970). Simultaneous Factor Analysis in Several Populations, Psychometrika, 57, p409-426.
66. Jöreskog , K. G., & Sörbom, D. ( 1981 ) . LISREL: Analysis of linear structural relation ships by the method of maximum likelihood (Version VII ).
67. Jungjoo Jahng, Hemant Jain, (2000),Effective design of electronic commerce environments: a proposedtheory of congruence and an illustration, IEEE Transactions on Systems, Man & Cybernetics Vol. 30 (6) ,p456
68. Jungjoo Jahang, Hemant Jain, Ramamurthy, K.,(2001)The Impact of Electronic Commerce Environment on User Behavior. e-Service Journal;Vol. 1(4), p41
69. Kotler, P., (1999),Marketing Management：Analysis, Planning, Implementation and Control, 9th ed , Englewood Cliffs, NJ：Prentice-Hall Inc
70. Kristensen, K., Martensen, A., and Gronholdt, L. (2000), “Customer satisfaction measurement at Post Denmark: Results of application of the European Customer Satisfaction Index Methodology,” Total Quality Management, 11(7), p1007-1015.
71. Luarn, P., Lin, H., 2003. A customer loyalty model for e-service context. Journal of Electronic Commerce Research, 4 (4), 156–167.
90. Nanda Kumar, Izak Benbasat (2006),The Influence of Recommendations and Consumer Reviews on Evaluations of Websites ,Information Systems Research Kumar and Benbasat,17 (4), pp. 425–439
72. Lane, G. (1998). "Introduction：Theories and Issues in the Study of Trust," in C. Lane & R. Bachmann (eds.), Trust Within and Between Organizations . New York：Oxford University Press. pp.1-30.
73. Lee, E. J., & Nass, C., (2002)“Experimental tests of normative group influence and representation effects in computer-mediated communication: wheninteracting via computers differs from interacting with computers,” Human communication Research, Vol. 28, No. 3, pp.349-81.
74. Lee, M. K. O. (1999), A “Comprehensive Model of Internet Consumer Satisfaction,” unpublished working paper, City University of Hong Kong.
75. Lefevre, J. (1988). Flow and the quality of experience during work and leisure. In M.
76. Liu, C. and Arnett, K. P. (2000), “Exploring the Fctors Associated with Web Site Success in the Context of Electronic Commerce,” Information and Management , Vol.38, Iss.1, pp.23-33.
77. Loiacono, E.T., Watson, R.T., Goodhue, D.L. (2002), “WebQual: a measure of Web site quality,” Marketing Educators’ Conference.
78. Loundon, D. L. and A. I. D. Bitta (1993), Consumer Behavior: Concepts and Applications, 4th ed., New York: McGraw-Hill
79. Luo, X., (2002) “Trust Production and Privacy Concerns on the Internet: A Framework Based on Relationship Marketing and Social Exchange Theory,” Industrial Marketing Management, vol. 31, p111-118.
80. Mathwick, Charla, Naresh Malhotra, and Edward Rigdon (2001), Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment, Journal of Retailing, 77 (1), p39–56.
81. McDougall, G. and Levesque, T. (2000), Service problems and recovery strategies: an experiment,” Canadian Journal of Administrative Sciences, 17(1), p20-37
91. Nyer, Prashanth (1999), “Cathartic Complaining as a Means of Reducing Consumer Dissatisfaction,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 12, pp. 15-25.
82. McKnight. D.H., Cummings, L.L. & Chervany, N.L., (1998).Trust Formation In New Organizational Relationships. University of Minnesota--Curtis L. Carlson School of Management
83. McKinney, V., Yoon, K. and Zahedi, F. M. (2002)“Measurement of web-customer satisfaction: an expectation and disconfirmation approach,” Information Systems Research, Vol. 13, No. 3, pp. 296-315.
84. McKnight, D. H. and N. L. Chervany, (2002) “What Trust Means in E-Commerce Customer Relationship: An Interdisciplinary Conceptual Typology,” International Journal of Electronic Commerce, vol. 6, no. 2, p35-59.
85. Mittal, B.(1995), “A Comparative Analysis of Four Scales of Consumer Involvement,” Psychology and Marketing, Vol.12, No.7, pp.663-682
86. Moneta, G. B., & Csikszentmihalyi, M. (1996). The effect of perceived challenges and skills on the quality of subjective experience, Journal of Personality, 64, p275-310.
92. Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision,” Journal of Marketing Research, 17(11.), pp. 460-469.
93. Oliver, Richard L. (1987), “An Investigation of the Interrelationship between Consumer Dissatisfaction and Complaining Reports,” In Advances in Consumer Research, 14, Eds. Melanie Wallendorf and Paul Anderson. Provo, UT: Association for Consumer Research, pp. 218-222.
94. Palmer, Ricard J., Welker, Robert B., Behavioral Research in Accounting, (1994), The effect of an anticipated performance evaluation on willingness to perform: the intervention of self presentational motives. Vol. 6, p204 ,
95. Parasuraman, A. and Grewal, D. (2005), “The impact of Technology on the quality-value-loyalty chain: a research agenda,” Journal of Academic of Marketing Science, 28(1), p168-174.
96. Parasuraman, A. ,Zeithaml, V.A., and Berry, L.L. (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing,49(4), 41-50.
11. 蔡淑如, 新聞網站互動性功能設計與使用者感知行為之初探----以聯合新聞網為例, 交大傳播研究所，碩士論文，民89。
97. Payne, Adrian and Pennie Frow (2005), “A Strategic Framework for Customer Relationship Management,” Journal of Marketing, 69 (10), 167–76.
98. Pfeffer, J., & Salancik, G. R. 1978. The external control of organizations: A resource,dependence perspective, Maple Press.
99. Puto, Christopher P. (1987), “The Framing of Buyer Decisions,” Journal of Consumer Research, 14, pp. 301-315.
100. Qui, L., Benbasat, I., (2005). Online consumer trust and live help interfaces: the effects of text-to-speech voice and three-dimensional avatars. International Journal of Human–Computer Interaction 19 (1),p 75–94.
101. Rafaeli, S. (1988) Interactivity: From new media to communication, In R. P. Hawkins, J. M. Wiemann and S.Pingree (Eds.) Sage Annual Review of Communication Research: Advancing Communication Science, Vol. 16, pp. p110-134
102. Rajeev, B. and M. L. Ray (1983), “Operationalizing Involvement as Depth and Quality of Cognitive Responses”, Consumer Research, Vol.10, pp.309-313.
103. Raman, Niranjan V. (1996), Determinants of Desired Exposure to Interactive Advertising, Unpublished Doctoral Dissertation, University of Texas, Austin,Texas.
104. Ribbink, D., van Riel, A.C.R., Liljander V. and Streukens, S. (2004), “Comfort your online customer: quality, trust and loyalty on the Internet,” Managing Service Quality, 14(6),p 446-456.
105. Rice, R. E., & Williams, E (1984). Theories old and new: The study of new media. In R. E. Rice & Associates, The new media: Communication, research, and technology pp. 55-80.
106. Ring, P. S. & Van de Ven, A. H. (1992). "Structuring Cooperative Relationships between Organizations," Strategic Management Journal, 13, pp.483-498.
12. 魏璉，擬人化使用者介面對網頁使用者回憶表現及滿意度影響研究，國立交通大學傳播所，碩士論文，民88。
107. Rogers, Everett M. (1986), Communication Technology, New York, NY: The Free Press
108. Rotter, J. B. (1980). "Interpersonal Trust, Trustworthiness, and Qullibility," Ameircan Psychology, 35, pp.1-7.
109. Roussean, D. M., Sitkin, S. B., Burt, R. S. & Camerer, C. (1998), “Not so different after all: A cross-discipline view of trust”. Academy of Management Review, 23(3), p393-404.
110. Rosen, D.E., Purinton, E., (2004), Website design: viewing the web as a cognitive landscape. Journal of Business Research, 57 (7), p787– 794.
111. Senecal, Sylvain, Jamel-Edine Gharbi, and Jacques Nantel (2002), The
112. Influence of Flow on Hedonic and Utilitarian Shopping Values, in Advances in Consumer Research, p483–84 (29)
113. Scitovszky, T., (1945), Some Consequences of the Habit of Judging Quality by Price, Review of Economic Studies, Vol. 12, p100-105.
114. Schwier, R. A. & Misanchuk, E. R. (1993). Interactive multimedia instruction. Englewood Cliffs, NJ:Educational Technology Publication.
115. Short, J., Williams, E., and Christie, B.(1976),The Social Psychology of Telecommunications, John Wiley, London, United Kingdom
116. Steinfield, C. W., “Computer-mediated communication in an organizational setting: explaining task-related and socioemotional uses”. In M. L. Mclaughlin(Ed.) , Communication Yearbook, Vol. 9, 1986, pp. 777-80
英文部分
117. Steuer, Jonathan (1992), ” Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication, 42, pp.73-93.
描述 碩士
國立政治大學
企業管理研究所
96355043
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096355043
資料類型 thesis
dc.contributor.advisor 張愛華zh_TW
dc.contributor.advisor Chang, Ai Hwaen_US
dc.contributor.author (Authors) 黃惠渝zh_TW
dc.contributor.author (Authors) Huang, Hui Yuen_US
dc.creator (作者) 黃惠渝zh_TW
dc.creator (作者) Huang, Hui Yuen_US
dc.date (日期) 2008en_US
dc.date.accessioned 11-Sep-2009 16:53:35 (UTC+8)-
dc.date.available 11-Sep-2009 16:53:35 (UTC+8)-
dc.date.issued (上傳時間) 11-Sep-2009 16:53:35 (UTC+8)-
dc.identifier (Other Identifiers) G0096355043en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/29933-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 96355043zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 隨著網際網路的發展，許多商家紛紛將實體活動移至網路中，藉由網站平台提供服務。然而，網路環境變化快速，近年來Web2.0的概念興起，網路型態從單純讀取，逐漸成為開放與分享的平台，使用者從被動接受訊息的角色，轉換為內容主動提供者並且與之產生互動，許多互動性質強的實體活動，如KTV也漸漸移至網路上進行。在眾多互動性功能的網站中，如何吸引消費者繼續在該網站活動產生顧客忠誠度，即為當前重要的議題。因此本研究之目的在於探討Web 2.0網站環境中，「使用者感受之互動性、社會臨場感與心流程度之關係」、「產品涉入程度的干擾」，以及對「使用者信任態度、滿意度和忠誠度所產生的影響」。
     本研究以實體活動中互動性質強的KTV活動為方向，選擇愛卡拉線上唱歌網站作為研究對象，歸納過去學者的理論架構(Bitner, 1990; Csikszentmihalyi,1975; Lin,2007; Luo,2002; Novak,1996; McKinney et al,2002; Short,1976; Monroe and Guiltinan,1975)，以及深入訪談之結果，提出一整合性架構。最後利用結構方程模式以及一般線性迴歸驗證本研究之假說。本研究結果發現:
     1. 易用性、資訊系統品質以及感受到有用，三項網站服務品質子構念，對互動性及滿意度皆有正面的影響。其中，又以能夠符合消費者實際需求的「感受到有用」對其影響最大。
     2. 互動性包含特性為主動控制、雙向溝通以及回應性，對社會臨場感以及心流皆有正面的影響，其中，又以雙向溝通最具解釋力。
     3. 互動性以及社會臨場感皆對心流有正面的影響，其中，互動性必須透過心流影響使用者信任態度，進而影響其滿意度以及顧客忠誠度。
     4. 產品涉入程度對心流有直接主效果的影響，且對社會臨場感與心流之間有強化作用。但對互動與心流之間的關係無強化的作用。
     關鍵字：Web 2.0、互動性、社會臨場感、心流、產品涉入程度		zh_TW
dc.description.tableofcontents 第一章 緒論 1
     第一節 研究背景與動機 1
     第二節 研究目的與範圍 4
     第三節 研究流程 5
     第二章 文獻探討 8
     第一節 網站服務品質 8
     第二節 互動性 12
     第三節 社會臨場感 17
     第四節 心流 21
     第五節 產品涉入程度 27
     第六節 信任態度 31
     第七節 滿意度 34
     第八節 顧客忠誠度 36
     第三章 研究方法 39
     第一節 研究架構 39
     第二節 研究假設 41
     第三節 研究變數之定義與衡量 49
     第四節 問卷之發展與測試 59
     第五節 抽樣對象與分析方法 63
     第四章 研究結果與討論 72
     第一節 樣本敘述統計分析 72
     第二節 問卷信度與效度分析 77
     第三節 驗證信因素分析 79
     第四節 結構方程式模式分析 87
     第五節 產品涉入程度之干擾作用 100
     第五章 結論與建議 104
     第一節 研究結論 104
     第二節 管理意涵 107
     第三節 研究貢獻 108
     第五節 研究限制 109
     第六節 未來研究方向 110
     參考文獻 111
     表目錄
     表2.2.1.1互動性定義 13
     表2.3.2.1社會臨場感文獻整理 19
     表2.2.3.1心流相關文獻探討表 26
     表2.5.2.1涉入分類表 28
     表3.3.9.1 研究變數衡量問項與來源 56
     表3.3.9.1 研究變數衡量問項與來源(2) 57
     表3.3.9.1 研究變數衡量問項與來源(3) 57
     表3.3.9.1 研究變數衡量問項與來源(4) 58
     表3.4.1.1受訪者資料 60
     表3.4.1.2 新加入衡量線上唱歌涉入程度的形容詞 61
     表3.4.1.3 價格有利性之問項 61
     表3.4.1.4 修正問項 61
     表3.5.1 LISREL評估模式 71
     表 4.1.1.1人口統計變數 73
     表4.1.1.2 研究構念平均數與標準差 76
     表4.1.1.3各研究子構念平均數與標準差 77
     表4.1.1.4愛卡拉網站網友產品涉入程度平均分數及標準差 77
     表4.2.1 信度分析 (N=226) 78
     表4.3.1研究構念所包含之潛在變項 79
     表 4.3.1.1 網站服務品質二階驗證性因素分析配適度評鑑指標 80
     表4.3.1.2互動性二階驗證性因素分析配適度評鑑指標 81
     表4.3.1.3心流二階驗證性因素分析配適度評鑑指標 81
     表4.3.1.4 網站服務品質二階驗證性因素標準化Λ值與T值 82
     表4.3.1.5互動性二階驗證性因素標準化Λ值與T值 82
     表4.3.1.6 心流二階驗證性因素標準化Λ值與T值 83
     表 4.4.2.1 整體模型驗證性因素分析配適度評鑑指標 84
     表4.4.2.2因素構念標準化Λ值與T值 84
     表4.4.2.3因素構念標準化Ψ值與T值 86
     表 4.5.1.1結構方程式模型配適度 89
     表 4.4.2.1 研究模型與新研究模型配適度比較 90
     表4.4.3.1標準化ΛX值與T值 92
     表 4.4.3.2 標準化Γ值與T值 92
     表 4.4.3.3標準化Β值與T值 93
     表 4.4.3 假說檢定結果彙整表 95
     表 4.4.4.1 外生潛在變項對內生潛在變項之直接效果與間接效果 96
     表 4.4.4.2 內生潛在變項對內生潛在變項之直接效果與間接效果 97
     表4.5.1.1迴歸係數分析表 101
     表4.5.1.2 迴歸分析模型直接彙表 101
     表4.5.2.1.迴歸係數分析表 102
     表4.5.2.2 迴歸分析模型直接彙表 102
     表 4.5.2.3假說檢定結果 103
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     圖目錄
     圖1.1.1台灣經常上網人口成長情況 2
     圖1.3.1 研究流程 7
     圖2.1.1.1知覺服務品質決定因素 9
     圖2.2.1.1傳統大眾傳播與人際互動模式 12
     圖2.2.1.2人際透過電腦為媒介的溝通模式 14
     圖2.2.1.3中介型溝通模式 15
     圖2.2.1.4電腦為媒介的多方溝通模式 16
     圖2.3.1.1 社會臨場感之層級 18
     圖2.4.2.1心流在人與電腦之間互動的模型 24
     圖2.4.2.2線上消費者經驗的心流概念模型 25
     圖2.5.2.1 涉入構面分析圖 29
     圖2.8.2.1美國顧客滿意度指標 37
     圖2.8.2.2歐洲顧客滿意度指標 38
     圖3.1.1 架構圖 40
     圖3.4.1問卷發展流程圖 59
     圖3.5.3.1 愛卡拉首頁功能 64
     圖3.5.3.2愛卡拉網站各網友上傳之歌曲分享 65
     圖3.5.3.3 愛卡拉網站新增網友互動交友功能 65
     圖3.5.3.3愛卡拉網友互動功能 66
     圖3.5.3.4 愛卡拉會員可選擇贈送給網友的禮物窩 66
     圖 4.4.1結構方程式參數路徑圖 88
     圖4.4.3.1本研究觀念架構檢定結果 94
     圖4.4.4.1 結構方程式參數估計結果 99		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096355043en_US
dc.subject (關鍵詞) Web 2.0zh_TW
dc.subject (關鍵詞) 互動性zh_TW
dc.subject (關鍵詞) 社會臨場感zh_TW
dc.subject (關鍵詞) 心流zh_TW
dc.subject (關鍵詞) 產品涉入程度zh_TW
dc.title (題名) 探討Web2.0網站之互動性、社會臨場感以及心流之關係—以線上唱歌網站之為例zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文部分zh_TW
dc.relation.reference (參考文獻) 1. 丁源宏，不同媒介特性、廣告訴求與產品涉入度對於廣告效果影響之探討-比較平面媒體與網際網路，國立中山大學傳播管理研究所，碩士論文，民88。zh_TW
dc.relation.reference (參考文獻) 2. 丁慧瑩，網路商場互動回應服務與消費者滿意度關聯性之調節效應探討，國立交通大學經營管理研究所，碩士論文，民88。zh_TW
dc.relation.reference (參考文獻) 3. 林佩儀，網站設計與使用者滿意度之關聯，國立政治大學資訊管理學系，碩士論文，民88。zh_TW
dc.relation.reference (參考文獻) 4. 林震岩，多變量分析SPSS的操作與應用，智勝文化出版社，2006zh_TW
dc.relation.reference (參考文獻) 5. 周文賢，多變量統計分析：SAS/STAT使用方法，智勝出版社，民91。zh_TW
dc.relation.reference (參考文獻) 6. 邱皓政，結構方程模式，台北，雙葉書廊有限公司，民95。zh_TW
dc.relation.reference (參考文獻) 7. 黃俊英，行銷研究-管理與技術-第六版華泰書局，民88。zh_TW
dc.relation.reference (參考文獻) 8. 黃俊英、賴文彬，「涉入的理論發展與實務應用」，管理科學學報，第七卷第一期，pp.15-29，民79。zh_TW
dc.relation.reference (參考文獻) 9. 經濟部技術處出版。Web 2.0 網路上有錢，創意在裡面。台北市 :財團法人資訊工業策進會編撰，民96。zh_TW
dc.relation.reference (參考文獻) 10. 廖棟樑，品牌社群關係與公司關係品質對產品之品牌忠誠的影響─品牌社群構念之結構模式，國立政治大學企業管理系研究所，碩士論文，民94。zh_TW
dc.relation.reference (參考文獻) 118. Simon, S.J., (2001). The impact of culture and gender on web sites: an empirical study. The Data Base for Advances in Information Systems 32 (1), 18–37.zh_TW
dc.relation.reference (參考文獻) 119. Swinyard, W. R.(1993), “The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions,” Journal of Consumer Research, Vol.20, pp.271-280.zh_TW
dc.relation.reference (參考文獻) 120. Szymamski, D. M. & R. T. Hise (2000), “E-Satisfaction: An Initial Examination,” Journal of Retailing, 76(3), pp. 309-322.zh_TW
dc.relation.reference (參考文獻) 121. Tim O`REILLY,(2007) ,What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software, COMMUNICATIONS & STRATEGIES , p17.zh_TW
dc.relation.reference (參考文獻) 122. Trevino, L.K. and J. Webster (1992), Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts,Communication Research, 19 (5), p539–73.zh_TW
dc.relation.reference (參考文獻) 123. ValarieA. Zeithaml, Leonard L Berry, & A. Parasuraman ,(1996) The Behavioral Consequences of Service Quality, Journal of Marketing Vol. 60 (4),P 31-46zh_TW
dc.relation.reference (參考文獻) 124. Varadarajan, P. Rajan and Manjit Yadav (2002) “Marketing Strategy and the Internet: An Organizing Framework,” Journal of the Academy of Marketing Science, 30 (4), p296–312.zh_TW
dc.relation.reference (參考文獻) 125. Vaughn, Richard（1980）, “How Advertising Works：A Planning Model Revisited,”, Journal of Advertising Research, pp. 57-66zh_TW
dc.relation.reference (參考文獻) 126. Wang, Baker, Wagner & Wakefield, 2007.Can a retail web site be social. Journal of Marketing, 71(7), p143-157.zh_TW
dc.relation.reference (參考文獻) 1. Agarwal, Ritu; Karahanna, Elena., (2000)Time Flies When You Are Having Fun: Cognitive Absorption And Beliefs About Information Technology Usage, MIS Quarterly, Vol. 24 (4), p665-694zh_TW
dc.relation.reference (參考文獻) 32. Csikszentmihalyi, M. (1996). Creativity. New York: Harper Collins.zh_TW
dc.relation.reference (參考文獻) 127. Wiener, N. (1948). Cybernetics. New York: Wileyzh_TW
dc.relation.reference (參考文獻) 128. Watson, R.T., Pitt, L.F. and Kavan C. B. (1998), “Measuring information systems service quality: lessons from two longitudinal case studies,” MIS Quarterly, 22(1), p61-79.zh_TW
dc.relation.reference (參考文獻) 129. Wicks, A. C., Berman, S. C. & Jones, T. M. (1999). "The Structure of Optimal Trust：Moral and Strategic Implication," Academy of Management Review, 24(1), pp.99-116.zh_TW
dc.relation.reference (參考文獻) 130. Wind, Y., Mahajan, V., Gunther, R.E., (2002), Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Prentice Hall, New Jersey, NJ.zh_TW
dc.relation.reference (參考文獻) 131. Woei Hung, (2003), Building learning communities by enhancing social presence: implementing blended instructional delivery methods, ACM SIGGROUP Bulletin, Vol 24(12) , p79 - 84zh_TW
dc.relation.reference (參考文獻) 132. Wolfinbarger, M. and M.C. Gilly (2003), “eTailQ: Dimensionalizing, Measuring and Predicting eTail Quality,” Journal of Retailing, 79 (3), p183–98.zh_TW
dc.relation.reference (參考文獻) 133. Zaichkowsky, Judith Lynne（1986）,“Conceptualizing Involvement”, Journal of Advertising, pp. 4-15zh_TW
dc.relation.reference (參考文獻) 134. Zaichkowsky, Judith Lynne（1994）, “The personal involvement inventory： Reduction, revision, and application to advertising”, Journal of Advertising, p4zh_TW
dc.relation.reference (參考文獻) 135. Zand, D. E. (1972). "Trust and Managerial Problem Solving," Administrative Science Quarterl , 17, pp.229-239.zh_TW
dc.relation.reference (參考文獻) 136. Zaichkowsky, Judith Lynne（1994）, “The personal involvement inventory： Reduction, revision, and application to advertising”, Journal of Advertisingzh_TW
dc.relation.reference (參考文獻) 33. Csikszentmihalyi, M. (1975). Beyond boredom and anxiety: The experience of play in work and games. San Francisco: Jossey-Bass.zh_TW
dc.relation.reference (參考文獻) 2. Anderson, Eugene W., Claes Fornell and Donald R. Lehmann (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing, 58 (7), pp. 53-66zh_TW
dc.relation.reference (參考文獻) 137. Zaichkowsky, Judith Lynne（1985）, “Measuring the Involvement Construct”, Journal of Consumer Research, pp. 341-352zh_TW
dc.relation.reference (參考文獻) 138. Zeithaml, V. A., Parasuraman, A., and Malhotra, A. (2002), ”Service Quality Delivery Through Web Sites : A Critical Review of Extant Knowledge ”, Academy of Marketing Science, Vol.30, Iss.4, pp.362-375.zh_TW
dc.relation.reference (參考文獻) 139. Zeithaml, V.A., Berry, L.L., Parasuraman, A., (1996). The behavioural consequences of service quality. Journal of Marketing, p31–46.zh_TW
dc.relation.reference (參考文獻) 140. Ziethaml, Valarie A. (1988), “Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 52(7), pp. 2-22.zh_TW
dc.relation.reference (參考文獻) 141. Zeithaml, Valarie A. and Mary Jo Bitner (1996), “Service Marketing,” Mcgraw-Hill.zh_TW
dc.relation.reference (參考文獻) 3. Anderson, E. W. & M. W. Sullivan, (1993)"The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, 12 (2), 125-143.zh_TW
dc.relation.reference (參考文獻) 4. Arora,Raj，”Validation of an S-O-R Model for Situation，Enduring，and Response Components of Involvement”，Journal of Marketing Research，No.19，pp.505-516，zh_TW
dc.relation.reference (參考文獻) 5. Atkinson, M. & Kydd, C. (1997), “Individual characteristics associated with World-Wide-Web use: an empirical study of playfulness and motivation,” The DATA BASE for Advances in Information Systems, p53-62.zh_TW
dc.relation.reference (參考文獻) 6. Anderson, J. C. and J. A. Narus, (1990). A model of distributor firm and manufacturer firm working partnerships, Journal of Marketing, 54(6), p42-58.zh_TW
dc.relation.reference (參考文獻) 34. Cyr, D., Bonanni, C., (2005), Gender and website design in e-business, International Journal of Electronic Business 3 (6),p 565–582.zh_TW
dc.relation.reference (參考文獻) 7. Baba, M. L. (1999). " Dangerous Liaisons：Trust, Distrust, and Information Technology in American Work Organizations," Human Organization, 58(3), pp.331-346.zh_TW
dc.relation.reference (參考文獻) 8. Barki, H. and J. Hartwick(1989), “Rethinking the Concept of User Involvement,” MIS Quarterly, March 1989, Vol.13, No.1, pp.53-63.zh_TW
dc.relation.reference (參考文獻) 9. Barnes, S. I., Vidgen, R. (2001), “An Evaluation of Cyber-Booksshops: The WebQual Method,” International Journal of Electronic Commerce , Vol.6, Iss.1, pp.11-30.zh_TW
dc.relation.reference (參考文獻) 10. Berry, L. L. (1995), Relationship marketing of services-growing interest, Emergingzh_TW
dc.relation.reference (參考文獻) 11. perspectives, Journal of the Academy of Marketing Science, 23(4), p236-245.zh_TW
dc.relation.reference (參考文獻) 12. Beatty, S. and S. M. Smith, (1987)“External Search Effort: An Investigation Across Several Product Categories,” Journal of Consumer Research, Vol. 14(6), pp. 83-95.zh_TW
dc.relation.reference (參考文獻) 13. Bhote, Keki R. (1996), Beyond Customer Satisfaction to Customer Loyalty- The Key To Great Profitability, American Management Association, New York,pp.31.zh_TW
dc.relation.reference (參考文獻) 14. Biocca, F., Harms, C., and Burgoon, J. (2001), Criteria and Scope conditions for a Theory and Measure of Social Presence, 4th Annual International Workshopzh_TW
dc.relation.reference (參考文獻) 15. Bowen, J. T. and Shoemarker, S. (1998), “Loyalty: A Strategic Commitment”, Cornell Hotel and Restaurant Administration Quarterly, pp.12-25zh_TW
dc.relation.reference (參考文獻) 16. Cardozo, R. N. (1965), “An Experimental Study of Customer Effort, Expection and Satisfaction”, Journal of Marketing Research, Vol.2, pp.244-249.zh_TW
dc.relation.reference (參考文獻) 35. Cyr, D., Bonanni, C., Ilsever, J.,(2004), Design and e-loyalty across cultures in electronic commerce. International Conference Proceeding Series 60. Association for Computing Machinery (ACM), pp. 351–360.zh_TW
dc.relation.reference (參考文獻) 17. Carlson, P. J., and Davis, G. B. (1998)”An investigation of media selection among directors and managers: from “self” to “other” orientation,” MIS Quarterly, p.338zh_TW
dc.relation.reference (參考文獻) 18. Castefranchi, C. and Y. H. Tan, (2002)“The Role of Trust and Deception in Virtual Societies,” International Journal of Electronic Commerce, vol. 6, no. 3, p55-70.zh_TW
dc.relation.reference (參考文獻) 19. Chin, W. W., Gopal, A. & Salisbury, W. D. (1995), “Advancing the Theory of Adaptive Structuration Theory：The Development of a Scale to Measurezh_TW
dc.relation.reference (參考文獻) 20. Cooper, Peter (1969), “The Begrudging Index and the Subjective Value of Money,” in Pricing Strategy, Bernard Taylor and Gordon Wills, eds. London: Staples Press, Ltd., pp.122-31.zh_TW
dc.relation.reference (參考文獻) 21. Christina M. Finneran, Ping Zhang,(2005),Flow In Computer-Mediaated Environmwnts: Promises And Challenges, Communications of the Association for Information Systems, Vol 15, p82-101zh_TW
dc.relation.reference (參考文獻) 22. Collier, J.E. and Bienstock, C.C. (2006), “Measuring Service Quality in E-Retailing,” Journal of service research, 8(3), 260-275.zh_TW
dc.relation.reference (參考文獻) 23. Corritore, C.L., Kracher, B., Wiedenbeck, S., (2003). On-line trust: concepts, evolving themes, a model. International Journal of Human-Computer Studies 58 (6), p737–758.zh_TW
dc.relation.reference (參考文獻) 24. Cox, J. and Dale, B.G. (2001), “Service quality and e-commerce: an exploratory analysis,” Managing Service Quality, 11(2), 121-131.zh_TW
dc.relation.reference (參考文獻) 25. Cross, Richard and Janet Smith (1996), Customer- Focused Strategies and Tactics, Interactive Marketing: the Future Present, Lincolnwood, Illionois: NTC business Bookszh_TW
dc.relation.reference (參考文獻) 26. Csikszentmihalyi (1990), Flow: The Psychology of Optimal Experience. New York: Harper & Row.zh_TW
dc.relation.reference (參考文獻) 36. Cyr, D., Bonanni, C., Bowes, J., Ilsever, J., (2005). Beyond trust: website design preferences across cultures. Journal of Global Information Management 13 (14), p24–52.zh_TW
dc.relation.reference (參考文獻) 27. Csikszentmihalyi & I. S. Csikszentmihalyi (Eds.), Optimal experience: Psychological studies of flow in consciousness,pp. 307-318.zh_TW
dc.relation.reference (參考文獻) 28. Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York: Harper Collins.zh_TW
dc.relation.reference (參考文獻) 29. Csikszentmihalyi, M. (1997). Finding flow: The psychology of engagement with everyday life. New York: Harper Collins.zh_TW
dc.relation.reference (參考文獻) 30. Csikszentmihalyi, M. (1993). The evolving self. New York: Harper Collins.zh_TW
dc.relation.reference (參考文獻) 31. Csikszentmihalyi, M. (1993). The evolving self. New York: Harper Collins.zh_TW
dc.relation.reference (參考文獻) 37. David. M., Szymanski, Richard.T., HISE.,(2000) e-Satisfaction: An Initial Examination, Journat of Retailing, Vol.76(3) pp. 309-322zh_TW
dc.relation.reference (參考文獻) 38. Dianne Cyr, Khaled Hassanein, Milena Head, Alex Ivanov., 2007., The role of social presence in establishing loyalty in e-Service environments. Interacting with Computers Vol.19,p43-56.zh_TW
dc.relation.reference (參考文獻) 39. Dick, Alan S. and Basu Kunal (1994), “Customer Loyal: Toward an Integrated Conceptual Framework”, Journal of Academy of Marketing Science, Vol.22, No.2, pp.99-113.zh_TW
dc.relation.reference (參考文獻) 40. Diehl, S. (2001), Virtual Stores on the Internet: Design of Emotional Online Shopping Offers on the Internet from a Behavioral Point of View, in European Advances in Consumer Research, P115–19 (5)zh_TW
dc.relation.reference (參考文獻) 41. Duncan, Tom and Sandra E. Moriarty (1998), “A Communication Based Marketing Model for Managing Relationships,” Journal of Marketing, 62 (4), p1–13.zh_TW
dc.relation.reference (參考文獻) 87. Moorman, C., Deshpande, R., & Zaltman, G. (1993), “Factors affecting trust in market research relationships”. Journal of Marketing, 57(1), p81-101zh_TW
dc.relation.reference (參考文獻) 42. Engel, James F., Kollat, David & Blackwell, Roger D. (1982)，Consumer Behavior,4th ed.，Taipei，Hwa-Tai Co.zh_TW
dc.relation.reference (參考文獻) 43. Eighmey, John and McCord Lota (1998), Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web, Journal of Business Research,41, pp.187-194.zh_TW
dc.relation.reference (參考文獻) 44. Featherman, M., Pavlou, P., 2002. Predicting e-services adoption: a perceived risk facet. Eighth Americas Conference on Information Systems, p1034–1046.zh_TW
dc.relation.reference (參考文獻) 45. Flavia´n, C., Guinalı´u, M., Gurrea, R., (2005), The role played by perceived usability, satisfaction and consumer trust on website loyalty, Information & Management, 43 (1), p1–14.zh_TW
dc.relation.reference (參考文獻) 46. Fornell, C., (1992)“A national customer satisfaction barometer：The Swedish Experience,” Journal of Marketing, Vol. 55, pp.1-21.zh_TW
dc.relation.reference (參考文獻) 47. Fornell, C. and Wernerfelt (1992), “A Model of Customer Complaint Management”, Marketing Science, Vol.7, pp.287-298.zh_TW
dc.relation.reference (參考文獻) 48. Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (1996),“The American customer satisfaction index: nature, purpose and findings,” Journal of Marketing, 60(4), p7-18.zh_TW
dc.relation.reference (參考文獻) 49. Fortin, D.A., Dholakia, R.R., (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement, Journal of Business Research, p387– 396zh_TW
dc.relation.reference (參考文獻) 50. Gefen, D., (2000). E-commerce: the role of familiarity and trust. (6), 725–737zh_TW
dc.relation.reference (參考文獻) 51. Gefen, D., Straub, D.,(2003), Managing User Trust B2C e-Services, e-Service Journal, 2 (2), p7zh_TW
dc.relation.reference (參考文獻) 88. Moorman, C.R.;Zaltman,G. & Deshpande,R.(1992).Relationships between providers and users of market research. Journal of Marketing Research, 29(3), p314-329.zh_TW
dc.relation.reference (參考文獻) 52. Ghani, J. (1995) "Flow in Human Computer Interactions: Test of a Model," in Carey, J. (Ed.), Human Factors in Information Systems: Emerging Theoretical Bases, New Jersey: Ablex Publishing Corp, pp 291-311.zh_TW
dc.relation.reference (參考文獻) 53. Gerald R. Salancik and Jeffrey Pfeffer ,(1978) A Social Information Processing Approach to Job Attitudes and Task Design, Administrative Science Quarterly, Vol. 23, No. 2 (6), pp. 224-253zh_TW
dc.relation.reference (參考文獻) 54. Hassanein, K., Head, M., (2006). The impact of infusing social presence in the web interface: an investigation across different products. International Journal of Electronic Commerce (IJEC) 10 (2),P 31–55.zh_TW
dc.relation.reference (參考文獻) 55. Haeckel, S. .(1998), About the nature and future of interactive marketing., Journal of Interactive marketingzh_TW
dc.relation.reference (參考文獻) 56. Heeter, C. (1989). Implications of new interactive technologies for conceptualizing communication. In J. L. Salvaggio,and J.Bryant(eds.), Media use in the information age:Emerging patterns of adoption and consumer use, pp. 217-235.zh_TW
dc.relation.reference (參考文獻) 57. Hiltz, S. R., & Turoff, M., (1978), The Network: Human Communication via Computer, Reading, Mass: Addison-Wesleyzh_TW
dc.relation.reference (參考文獻) 58. Hsiu-Fen Lin, The role of online and offline features in sustaining virtual communities: an empirical study, Internet Research Vol. 17 No. 2, 2007 pp. 119-138zh_TW
dc.relation.reference (參考文獻) 59. Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (7), 50–68.zh_TW
dc.relation.reference (參考文獻) 60. Hunt, H. Keith (1977), CS/D—Overview and Future Research Directions, in Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, H. Keith Hunt, ed. Cambridge, MA: Marketing Science Institute.zh_TW
dc.relation.reference (參考文獻) 61. Ji Hee Song & George M. Zinkhan., (2008),Determinants of Perceived Web Site Interactivity, Journal of Marketing ,72(3),p 99–113zh_TW
dc.relation.reference (參考文獻) 89. Morris, M.,&Ogan,C. (1996).The Internet as mass medium.Journal of Communication, 46, 39-50.zh_TW
dc.relation.reference (參考文獻) 62. Jocob, Rahul (1994), “Why Some Customer Are More Equal Than Others”, Fortune, Vol.130, pp.215-220.zh_TW
dc.relation.reference (參考文獻) 63. Johnston, Wesley J. and Keysuk Kim (1994), "Performance Attribution, and Expectancy Linkages in Personal Selling," Journal of Marketing, 58 (October), p68-81.zh_TW
dc.relation.reference (參考文獻) 64. Jones, T. O. and W. Earl Sasser (1995), “Why Satisfied Customer Defect”, Harvard Business Review, pp.88-99.zh_TW
dc.relation.reference (參考文獻) 65. Jöreskog, K.G. (1970). Simultaneous Factor Analysis in Several Populations, Psychometrika, 57, p409-426.zh_TW
dc.relation.reference (參考文獻) 66. Jöreskog , K. G., & Sörbom, D. ( 1981 ) . LISREL: Analysis of linear structural relation ships by the method of maximum likelihood (Version VII ).zh_TW
dc.relation.reference (參考文獻) 67. Jungjoo Jahng, Hemant Jain, (2000),Effective design of electronic commerce environments: a proposedtheory of congruence and an illustration, IEEE Transactions on Systems, Man & Cybernetics Vol. 30 (6) ,p456zh_TW
dc.relation.reference (參考文獻) 68. Jungjoo Jahang, Hemant Jain, Ramamurthy, K.,(2001)The Impact of Electronic Commerce Environment on User Behavior. e-Service Journal;Vol. 1(4), p41zh_TW
dc.relation.reference (參考文獻) 69. Kotler, P., (1999),Marketing Management：Analysis, Planning, Implementation and Control, 9th ed , Englewood Cliffs, NJ：Prentice-Hall Inczh_TW
dc.relation.reference (參考文獻) 70. Kristensen, K., Martensen, A., and Gronholdt, L. (2000), “Customer satisfaction measurement at Post Denmark: Results of application of the European Customer Satisfaction Index Methodology,” Total Quality Management, 11(7), p1007-1015.zh_TW
dc.relation.reference (參考文獻) 71. Luarn, P., Lin, H., 2003. A customer loyalty model for e-service context. Journal of Electronic Commerce Research, 4 (4), 156–167.zh_TW
dc.relation.reference (參考文獻) 90. Nanda Kumar, Izak Benbasat (2006),The Influence of Recommendations and Consumer Reviews on Evaluations of Websites ,Information Systems Research Kumar and Benbasat,17 (4), pp. 425–439zh_TW
dc.relation.reference (參考文獻) 72. Lane, G. (1998). "Introduction：Theories and Issues in the Study of Trust," in C. Lane & R. Bachmann (eds.), Trust Within and Between Organizations . New York：Oxford University Press. pp.1-30.zh_TW
dc.relation.reference (參考文獻) 73. Lee, E. J., & Nass, C., (2002)“Experimental tests of normative group influence and representation effects in computer-mediated communication: wheninteracting via computers differs from interacting with computers,” Human communication Research, Vol. 28, No. 3, pp.349-81.zh_TW
dc.relation.reference (參考文獻) 74. Lee, M. K. O. (1999), A “Comprehensive Model of Internet Consumer Satisfaction,” unpublished working paper, City University of Hong Kong.zh_TW
dc.relation.reference (參考文獻) 75. Lefevre, J. (1988). Flow and the quality of experience during work and leisure. In M.zh_TW
dc.relation.reference (參考文獻) 76. Liu, C. and Arnett, K. P. (2000), “Exploring the Fctors Associated with Web Site Success in the Context of Electronic Commerce,” Information and Management , Vol.38, Iss.1, pp.23-33.zh_TW
dc.relation.reference (參考文獻) 77. Loiacono, E.T., Watson, R.T., Goodhue, D.L. (2002), “WebQual: a measure of Web site quality,” Marketing Educators’ Conference.zh_TW
dc.relation.reference (參考文獻) 78. Loundon, D. L. and A. I. D. Bitta (1993), Consumer Behavior: Concepts and Applications, 4th ed., New York: McGraw-Hillzh_TW
dc.relation.reference (參考文獻) 79. Luo, X., (2002) “Trust Production and Privacy Concerns on the Internet: A Framework Based on Relationship Marketing and Social Exchange Theory,” Industrial Marketing Management, vol. 31, p111-118.zh_TW
dc.relation.reference (參考文獻) 80. Mathwick, Charla, Naresh Malhotra, and Edward Rigdon (2001), Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment, Journal of Retailing, 77 (1), p39–56.zh_TW
dc.relation.reference (參考文獻) 81. McDougall, G. and Levesque, T. (2000), Service problems and recovery strategies: an experiment,” Canadian Journal of Administrative Sciences, 17(1), p20-37zh_TW
dc.relation.reference (參考文獻) 91. Nyer, Prashanth (1999), “Cathartic Complaining as a Means of Reducing Consumer Dissatisfaction,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 12, pp. 15-25.zh_TW
dc.relation.reference (參考文獻) 82. McKnight. D.H., Cummings, L.L. & Chervany, N.L., (1998).Trust Formation In New Organizational Relationships. University of Minnesota--Curtis L. Carlson School of Managementzh_TW
dc.relation.reference (參考文獻) 83. McKinney, V., Yoon, K. and Zahedi, F. M. (2002)“Measurement of web-customer satisfaction: an expectation and disconfirmation approach,” Information Systems Research, Vol. 13, No. 3, pp. 296-315.zh_TW
dc.relation.reference (參考文獻) 84. McKnight, D. H. and N. L. Chervany, (2002) “What Trust Means in E-Commerce Customer Relationship: An Interdisciplinary Conceptual Typology,” International Journal of Electronic Commerce, vol. 6, no. 2, p35-59.zh_TW
dc.relation.reference (參考文獻) 85. Mittal, B.(1995), “A Comparative Analysis of Four Scales of Consumer Involvement,” Psychology and Marketing, Vol.12, No.7, pp.663-682zh_TW
dc.relation.reference (參考文獻) 86. Moneta, G. B., & Csikszentmihalyi, M. (1996). The effect of perceived challenges and skills on the quality of subjective experience, Journal of Personality, 64, p275-310.zh_TW
dc.relation.reference (參考文獻) 92. Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision,” Journal of Marketing Research, 17(11.), pp. 460-469.zh_TW
dc.relation.reference (參考文獻) 93. Oliver, Richard L. (1987), “An Investigation of the Interrelationship between Consumer Dissatisfaction and Complaining Reports,” In Advances in Consumer Research, 14, Eds. Melanie Wallendorf and Paul Anderson. Provo, UT: Association for Consumer Research, pp. 218-222.zh_TW
dc.relation.reference (參考文獻) 94. Palmer, Ricard J., Welker, Robert B., Behavioral Research in Accounting, (1994), The effect of an anticipated performance evaluation on willingness to perform: the intervention of self presentational motives. Vol. 6, p204 ,zh_TW
dc.relation.reference (參考文獻) 95. Parasuraman, A. and Grewal, D. (2005), “The impact of Technology on the quality-value-loyalty chain: a research agenda,” Journal of Academic of Marketing Science, 28(1), p168-174.zh_TW
dc.relation.reference (參考文獻) 96. Parasuraman, A. ,Zeithaml, V.A., and Berry, L.L. (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing,49(4), 41-50.zh_TW
dc.relation.reference (參考文獻) 11. 蔡淑如, 新聞網站互動性功能設計與使用者感知行為之初探----以聯合新聞網為例, 交大傳播研究所，碩士論文，民89。zh_TW
dc.relation.reference (參考文獻) 97. Payne, Adrian and Pennie Frow (2005), “A Strategic Framework for Customer Relationship Management,” Journal of Marketing, 69 (10), 167–76.zh_TW
dc.relation.reference (參考文獻) 98. Pfeffer, J., & Salancik, G. R. 1978. The external control of organizations: A resource,dependence perspective, Maple Press.zh_TW
dc.relation.reference (參考文獻) 99. Puto, Christopher P. (1987), “The Framing of Buyer Decisions,” Journal of Consumer Research, 14, pp. 301-315.zh_TW
dc.relation.reference (參考文獻) 100. Qui, L., Benbasat, I., (2005). Online consumer trust and live help interfaces: the effects of text-to-speech voice and three-dimensional avatars. International Journal of Human–Computer Interaction 19 (1),p 75–94.zh_TW
dc.relation.reference (參考文獻) 101. Rafaeli, S. (1988) Interactivity: From new media to communication, In R. P. Hawkins, J. M. Wiemann and S.Pingree (Eds.) Sage Annual Review of Communication Research: Advancing Communication Science, Vol. 16, pp. p110-134zh_TW
dc.relation.reference (參考文獻) 102. Rajeev, B. and M. L. Ray (1983), “Operationalizing Involvement as Depth and Quality of Cognitive Responses”, Consumer Research, Vol.10, pp.309-313.zh_TW
dc.relation.reference (參考文獻) 103. Raman, Niranjan V. (1996), Determinants of Desired Exposure to Interactive Advertising, Unpublished Doctoral Dissertation, University of Texas, Austin,Texas.zh_TW
dc.relation.reference (參考文獻) 104. Ribbink, D., van Riel, A.C.R., Liljander V. and Streukens, S. (2004), “Comfort your online customer: quality, trust and loyalty on the Internet,” Managing Service Quality, 14(6),p 446-456.zh_TW
dc.relation.reference (參考文獻) 105. Rice, R. E., & Williams, E (1984). Theories old and new: The study of new media. In R. E. Rice & Associates, The new media: Communication, research, and technology pp. 55-80.zh_TW
dc.relation.reference (參考文獻) 106. Ring, P. S. & Van de Ven, A. H. (1992). "Structuring Cooperative Relationships between Organizations," Strategic Management Journal, 13, pp.483-498.zh_TW
dc.relation.reference (參考文獻) 12. 魏璉，擬人化使用者介面對網頁使用者回憶表現及滿意度影響研究，國立交通大學傳播所，碩士論文，民88。zh_TW
dc.relation.reference (參考文獻) 107. Rogers, Everett M. (1986), Communication Technology, New York, NY: The Free Presszh_TW
dc.relation.reference (參考文獻) 108. Rotter, J. B. (1980). "Interpersonal Trust, Trustworthiness, and Qullibility," Ameircan Psychology, 35, pp.1-7.zh_TW
dc.relation.reference (參考文獻) 109. Roussean, D. M., Sitkin, S. B., Burt, R. S. & Camerer, C. (1998), “Not so different after all: A cross-discipline view of trust”. Academy of Management Review, 23(3), p393-404.zh_TW
dc.relation.reference (參考文獻) 110. Rosen, D.E., Purinton, E., (2004), Website design: viewing the web as a cognitive landscape. Journal of Business Research, 57 (7), p787– 794.zh_TW
dc.relation.reference (參考文獻) 111. Senecal, Sylvain, Jamel-Edine Gharbi, and Jacques Nantel (2002), Thezh_TW
dc.relation.reference (參考文獻) 112. Influence of Flow on Hedonic and Utilitarian Shopping Values, in Advances in Consumer Research, p483–84 (29)zh_TW
dc.relation.reference (參考文獻) 113. Scitovszky, T., (1945), Some Consequences of the Habit of Judging Quality by Price, Review of Economic Studies, Vol. 12, p100-105.zh_TW
dc.relation.reference (參考文獻) 114. Schwier, R. A. & Misanchuk, E. R. (1993). Interactive multimedia instruction. Englewood Cliffs, NJ:Educational Technology Publication.zh_TW
dc.relation.reference (參考文獻) 115. Short, J., Williams, E., and Christie, B.(1976),The Social Psychology of Telecommunications, John Wiley, London, United Kingdomzh_TW
dc.relation.reference (參考文獻) 116. Steinfield, C. W., “Computer-mediated communication in an organizational setting: explaining task-related and socioemotional uses”. In M. L. Mclaughlin(Ed.) , Communication Yearbook, Vol. 9, 1986, pp. 777-80zh_TW
dc.relation.reference (參考文獻) 英文部分zh_TW
dc.relation.reference (參考文獻) 117. Steuer, Jonathan (1992), ” Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication, 42, pp.73-93.zh_TW