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題名 技術能力、行銷能力與組織績效關係之研究
作者 莊博文
Chuang, Po-Wen
貢獻者 賴士葆<br>林震岩
<br>
莊博文
Chuang, Po-Wen
關鍵詞 技術能力
行銷能力
環境變動性
中小企業
日期 2004
上傳時間 11-九月-2009 16:57:21 (UTC+8)
摘要 對於台灣經濟之發展歷程而言，中小企業扮演著非常關鍵之角色，其彈性及滲透力可說是台灣經濟奇蹟的原動力，而對於中小企業而言，行銷及技術是相當主要的企業功能，近來由於台灣整體環境變遷迅速，在具有高度不確定之環境中，企業如何以其行銷及技術功能形成競爭優勢，進而創造卓越之組織績效，是台灣中小企業應關心之主要課題。
      本研究由組織之技術與行銷能力出發，以其為主要之變項，研究其與組織績效間之關係，此外更導入環境之不確定性，包含技術與市場變動性，探討其對於技術、行銷能力與組織績效間之關係是否將產生影響，亦即組織能力、環境變動性及組織績效間之交互影響關係。
      本研究針對台灣地區106家中小企業進行問卷調查研究，經過實證分析，其結果顯示：
     1、技術與行銷能力對於組織績效均有正向影響。
     2、技術能力與組織績效間之關係，將受到技術變動性之影響。
     3、技術能力與組織績效間之關係，不受市場變動性之影響。
     4、行銷能力與組織績效間之關係，不受技術變動性之影響。
      由研究結果發現，組織能力、環境變動性與組織績效間具有交互影響關係，因此對於組織而言，在策略制訂上，應將內在能力與外在環境一併納入考量，藉由能力與環境之密切結合，創造競爭優勢，獲取卓越之組織績效。
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描述 碩士
國立政治大學
企業管理研究所
92355010
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0923550101
資料類型 thesis
dc.contributor.advisor 賴士葆<br>林震岩zh_TW
dc.contributor.advisor <br>en_US
dc.contributor.author (作者) 莊博文zh_TW
dc.contributor.author (作者) Chuang, Po-Wenen_US
dc.creator (作者) 莊博文zh_TW
dc.creator (作者) Chuang, Po-Wenen_US
dc.date (日期) 2004en_US
dc.date.accessioned 11-九月-2009 16:57:21 (UTC+8)-
dc.date.available 11-九月-2009 16:57:21 (UTC+8)-
dc.date.issued (上傳時間) 11-九月-2009 16:57:21 (UTC+8)-
dc.identifier (其他 識別碼) G0923550101en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/29963-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 92355010zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要) 對於台灣經濟之發展歷程而言，中小企業扮演著非常關鍵之角色，其彈性及滲透力可說是台灣經濟奇蹟的原動力，而對於中小企業而言，行銷及技術是相當主要的企業功能，近來由於台灣整體環境變遷迅速，在具有高度不確定之環境中，企業如何以其行銷及技術功能形成競爭優勢，進而創造卓越之組織績效，是台灣中小企業應關心之主要課題。
      本研究由組織之技術與行銷能力出發，以其為主要之變項，研究其與組織績效間之關係，此外更導入環境之不確定性，包含技術與市場變動性，探討其對於技術、行銷能力與組織績效間之關係是否將產生影響，亦即組織能力、環境變動性及組織績效間之交互影響關係。
      本研究針對台灣地區106家中小企業進行問卷調查研究，經過實證分析，其結果顯示：
     1、技術與行銷能力對於組織績效均有正向影響。
     2、技術能力與組織績效間之關係，將受到技術變動性之影響。
     3、技術能力與組織績效間之關係，不受市場變動性之影響。
     4、行銷能力與組織績效間之關係，不受技術變動性之影響。
      由研究結果發現，組織能力、環境變動性與組織績效間具有交互影響關係，因此對於組織而言，在策略制訂上，應將內在能力與外在環境一併納入考量，藉由能力與環境之密切結合，創造競爭優勢，獲取卓越之組織績效。		zh_TW
dc.description.tableofcontents 第 一 章 緒論 - 1 -
     第一節 研究背景與動機 - 1 -
     第二節 研究目的 - 6 -
     第三節 研究範圍與限制 - 7 -
     第四節 研究流程 - 8 -
     第 二 章 文獻探討 - 9 -
     第一節 組織能力相關研究 - 9 -
     第二節 技術能力、行銷能力與組織績效之關係 - 30 -
     第三節 組織環境相關研究 - 34 -
     第 三 章 研究方法 - 44 -
     第一節 研究架構 - 44 -
     第二節 研究假設 - 45 -
     第三節 研究設計 - 49 -
     第四節 變數衡量 - 51 -
     第五節 問卷設計 - 64 -
     第六節 資料分析方法 - 66 -
     第 四 章 實證結果與討論 - 69 -
     第一節 基本資料分析 - 69 -
     第二節 變數描述性分析 - 76 -
     第三節 變數相關分析 - 82 -
     第四節 組織能力與績效關聯性分析 - 84 -
     第五節 環境變動性之調節效果分析 - 88 -
     第 五 章 結論與建議 - 97 -
     第一節 研究結論 - 97 -
     第二節 理論與實務意涵 - 100 -
     第三節 後續研究建議 - 107 -
     第 六 章 參考文獻 - 109 -
     第一節 中文文獻 - 109 -
     第二節 英文文獻 - 111 -
     
     
     圖目錄
     圖 1- 1 研究流程圖 - 8 -
     圖 2- 1 能力分類圖 - 23 -
     圖 3- 1 本研究架構圖 - 44 -
     
     表目錄
     表 1- 1 民國88年至91年中小企業概況 - 3 -
     表 2- 1 組織能力之定義彙整 - 13 -
     表 2- 2 造成組織能力無法被模仿之原因 - 16 -
     表 2- 3 能力基礎之競爭優勢來源 - 20 -
     表 2- 4 不確定性環境特質 - 37 -
     表 3- 1 中小企業認定標準 - 50 -
     表 3- 2 技術能力衡量問項（一） - 51 -
     表 3- 3 技術能力衡量問項（二） - 52 -
     表 3- 4 技術能力衡量問項（三） - 52 -
     表 3- 5 技術能力衡量問項（四） - 53 -
     表 3- 6 行銷能力衡量問項（一） - 55 -
     表 3- 7 行銷能力衡量問項（二） - 55 -
     表 3- 8 環境不確定性衡量構面 - 57 -
     表 3- 9 環境變動性衡量問項（一） - 58 -
     表 3- 10 環境不確定性衡量問項 - 59 -
     表 3- 11 環境變動性衡量問項（二） - 60 -
     表 3- 12 組織績效衡量問項 - 62 -
     表 3- 13 研究變數問卷衡量項目彙整表 - 64 -
     表 4- 1 樣本廠商之基本資料表 - 71 -
     表 4- 2 各變數之信度彙總表 - 74 -
     表 4- 3 技術能力變數描述性分析表 - 76 -
     表 4- 4 行銷能力變數描述性分析表 - 77 -
     表 4- 5 環境變動性變數描述性分析表 - 79 -
     表 4- 6 組織績效變數描述性分析表 - 80 -
     表 4- 7 變數之Pearson相關矩陣 - 82 -
     表 4- 8 相關係數之強度大小與意義 - 82 -
     表 4- 9 調整後判定係數與模式配制度 - 84 -
     表 4- 10 技術能力與組織績效迴歸分析報表 - 85 -
     表 4- 11 技術能力與組織績效迴歸分析報表 - 86 -
     表 4- 12 技術能力、技術變動性與組織績效迴歸分析報表 - 89 -
     表 4- 13 行銷能力、技術變動性與組織績效迴歸分析報表 - 91 -
     表 4- 14 技術能力、市場變動性與組織績效迴歸分析報表 - 93 -
     表 4- 15 行銷能力、市場變動性與組織績效迴歸分析報表 - 95 -
     表 5- 1 研究假設檢定結果彙整表 - 96 -
     表 5- 2 發展高附加價值產品之動向 - 104 -
     表 5- 3 發展高附加價值產品所面臨之問題 - 105 -		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0923550101en_US
dc.subject (關鍵詞) 技術能力zh_TW
dc.subject (關鍵詞) 行銷能力zh_TW
dc.subject (關鍵詞) 環境變動性zh_TW
dc.subject (關鍵詞) 中小企業zh_TW
dc.title (題名) 技術能力、行銷能力與組織績效關係之研究zh_TW
dc.type (資料類型) thesisen
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