1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 技術能力、行銷能力與組織績效關係之研究
作者 莊博文
Chuang, Po-Wen
貢獻者 賴士葆<br>林震岩
<br>
莊博文
Chuang, Po-Wen
關鍵詞 技術能力
行銷能力
環境變動性
中小企業
日期 2004
上傳時間 11-Sep-2009 16:57:21 (UTC+8)
摘要 對於台灣經濟之發展歷程而言，中小企業扮演著非常關鍵之角色，其彈性及滲透力可說是台灣經濟奇蹟的原動力，而對於中小企業而言，行銷及技術是相當主要的企業功能，近來由於台灣整體環境變遷迅速，在具有高度不確定之環境中，企業如何以其行銷及技術功能形成競爭優勢，進而創造卓越之組織績效，是台灣中小企業應關心之主要課題。
      本研究由組織之技術與行銷能力出發，以其為主要之變項，研究其與組織績效間之關係，此外更導入環境之不確定性，包含技術與市場變動性，探討其對於技術、行銷能力與組織績效間之關係是否將產生影響，亦即組織能力、環境變動性及組織績效間之交互影響關係。
      本研究針對台灣地區106家中小企業進行問卷調查研究，經過實證分析，其結果顯示：
     1、技術與行銷能力對於組織績效均有正向影響。
     2、技術能力與組織績效間之關係，將受到技術變動性之影響。
     3、技術能力與組織績效間之關係，不受市場變動性之影響。
     4、行銷能力與組織績效間之關係，不受技術變動性之影響。
      由研究結果發現，組織能力、環境變動性與組織績效間具有交互影響關係，因此對於組織而言，在策略制訂上，應將內在能力與外在環境一併納入考量，藉由能力與環境之密切結合，創造競爭優勢，獲取卓越之組織績效。
參考文獻 中文文獻
王亭力（民91），市場導向、組織間互動、信任、行銷能力與組織績效間關係之實證研究，私立靜宜大學企業管理研究所未出版之碩士論文。
司徒達賢（民90），策略管理新論—觀念架構與分析方法，智勝文化事業有限公司，台北。
行政院國家科學委員會（民93），中華民國科學技術統計要覽（民國93年版）。
李茂興、沈孟宜譯（民91），策略性行銷，弘智文化事業有限公司，台北。
佘日新、梁家隆、陳厚銘（民89），廠商如何經由國外夥伴之技術合作提升企業技術能力—以台灣資訊電子廠商為例，管理學報，第十七卷，第二期，頁297-319。
周文賢（民91），多變量統計方法分析：SAS/STAT使用方法，智勝文化事業有限公司，台北。
林明杰（民81），技術能力與技術引進績效相關之研究，國立政治大學企業管理學系未出版之博士論文。
邱皓政（民94），社會與行為科學的量化研究與統計分析，五南圖書出版股份有限公司，台北。
封德台（民89），技術學習與技術能力關係之研究—國內資訊軟體產業之實證，國立政治大學企業管理學系未出版之博士論文。
張士峰（民92），組織能力、組織能耐、組織動能與競爭優勢之關聯性的探討，國立雲林科技大學企業管理系未出版之碩士論文。
Wind, J. and V. Mahajan (1997), “Issues and opportunities in new product development: An introduction to the special issue,” Journal of Marketing Research, Vol. 34, Iss. 1, p. 1-13.
Winter, S.G. (2000), “The satisficing principle in capability learning,” Strategic Management Journal, 21(10–11), pp. 981-996.
Wong, J.K. (1995), “Technology Transfer in Thailand：Descriptive Validation of aTechnology Transfer Model,” International Journal of Technology Management, 10(7/8), pp. 788-796.
Yusuf, A. (2002), “Environmental uncertainty, the entrepreneurial orientation of business ventures and performance”, International Journal of Commerce & Management, 12, 3/4, pg. 83-104.
Zollo, M. and S.G. Winter (2002), “Deliberate learning and the evolution of dynamic capabilities,” Organization Science, 13(3), pp. 339-351.
經濟部中小企業處、中華經濟研究院（民93），中華民國93年中小企業白皮書。
經濟部統計處（民91），製造業經營實況調查報告。
蔡敦浩、周德光（民83），技術能力的形成與發展，經濟部技術處：1994產業科技研究發展管理論文集，民83年5月，頁237-264。
賴士葆、謝龍發、曾淑婉、陳松柏（民91），科技管理，國立空中大學，台北。
謝瑞明（民92），技術能力、組織特性與新產品發展績效之研究—以台灣織布業為例，私立中華大學科技管理研究所未出版之碩士論文。
Dierckx, I. and K. Cool (1989), “Asset Stock Accumulation and Sustainability of Competitive Advantage,” Management Science, 35(December), pp. 1504-1511.
英文文獻
Aaker, D.A. (1989), “Managing Assets And Skills: The Key To A Sustainable Competitive Advantage,” California Management Review, Winter 1989, 31, 2, pp. 91-107.
Achrol, R.S. (1991), “Evolution of the Marketing Organization: New Forms for Turbulent Environments,” Journal of Marketing, Oct 1991, 55, 4, pp. 77-93.
Amit, R. and P. Schoemaker (1993), “Strategic assets and organizational rent,” Strategic Management Journal, 14(1), pp. 33–46.
Atuahene-Gima, K. (1992), “Inward Technology Licensing as an Alternative to Internal R&D in New Product Development,” Journal of Product Innovation Management, 9, pp. 156-157.
Barney, J. and R. Griffin (1992), The Management of Organizations: Strategy, Structure, and Behavior, Houghton Mifflinm Boston, MA.
Barney, J. (1991), “Firm resources and sustained competitive advantage,” Journal of Management, 17, pp. 99-120.
Barney, J. (1992), “Integrating organizational behavior and strategy formulation research: a resource based analysis,” Advances in Strategic Management, Vol. 8, pp. 39-62.
Barney, J. (1986), “Organizational culture: can it be a source of sustained competitive advantage?,” Academy of Management Review, 11, pp. 656-665.
Bartmess, A. and K. Cerny (1993), “Building Competitive Advantage through a Global Network of Capabilities,” California Management Review, 35, 2, pp. 78-103.
Downey, H.K. and J.W. Slocum (1975), “Uncertainly: Measures, research and source of variation,” Administrative Science Quarterly, 17, pp. 313-327.
Bhatt, G.D. (2000), “A resource-based perspective of developing organizational capabilities for business transformation,” Knowledge and Process Management, Volume 7, Issue 2, pp. 119-129.
Bourgeois, L.J. (1985), “Strategic goals, environmental uncertainty, andeconomic performance in volatile environments,” Academy of Management Journal, 28(3), pp. 548-573.
Burgelman, R.A., M.A. Maidique and S.C. Wheelwright (1996), Strategic management of technology and innovation, (2nd ed.), Blurr Ridge, IL: Irwin.
Calantone, R., R. Garcia and C. Droge (2003), “The Effects of Environmental Turbulence on New Product Development Strategy Planning,” The Journal of Product Innovation Management, 20, pp. 90-103.
Cantwell, J. (1991), “The theory of technological competence and its application to international production,” Technology and Economic Growth, University of Calgary Press, Calgary, pp. 33-67.
Carmeli, A. and A. Tishler (2004), “The relationships between intangible organizational elements and organizational performance,” Strategic Management Journal, 25, pp. 1257-1278.
Carrol, GR. (1993), “A sociological view on why firms differ,” Strategic Management Journal, 14(4), pp. 237–249.
Cater, T. (2005), “Interweaving of the Sources and Forms of a Firm`s Competitive Advantage: A Critical Review of the Adequacy of Existing Schools of Thought,” Journal for East European Management Studies, 10, 1, pp. 7-36.
Chakravarthy, B. (1997), “A new strategy framework for coping with turbulence,” Sloan Management Review, 38(2), pp. 69-82.
Chang, T. (1996), “Cultivation Global Experience Curve Advantage on Technology and Marketing Capabilities,” International Marketing Review, vol. 13, 6, pp. 22-42.
Duncan, R.B. (1972), “Perceived environmental characteristics of operational environments and perceived environmental uncertainty,” Administrative Science Quarterly, 17(2), pp. 313-327.
Chatterjee, S. and B. Wernerfelt (1991), “The link between resources and type of diversification: Theory and evidence,” Strategic Management Journal, 12(1), pp. 33-48.
Clark, K.B. and T. Fujimoto (1991), Product Development Performance: Strategy, Organization, and Management in the World Auto Industry, Harvard Business School Press, Boston, MA.
Clark, K.B. (1989), “What strategy can do for technology,” Harvard Business Review ,67, No. 6, pp. 94-98.
Cohen, W.M. and D.A. Levinthal (1990), “Absorptive capacity: a new perspective on learning and innovation,” Administrative Science Quarterly, 35, pp. 128-152.
Collis, D. (1994), “How valuable are organizational capabilities?,” Strategic Management Journal, Winter Special Issue 15, pp. 143-152.
Collis, D.J. (1991), “A Resource-Based Analysis of Global Competition: The Case of the Bearings Industry,” Strategic Management Journal, vol. 12, pp. 49-68.
Conant, J.S., M.P. Mokwa, P.R. Varadarajan (1990), “Strategic types, distinctive marketing competencies and organizational performance: a multiple-measures-based study,” Strategic Management Journal, 11(5), pp. 365-383.
Conner, K. (1991), “An historical comparison of resource-based theory and five school of thought within industrial organization economics: do we have a new theory of the firm?,” Journal of Management, 17, pp. 121-154.
Covin, J. and D.P. Slevin (1989), “Strategic management of small firms in hostile and benign environments,” Strategic Management Journal, 10(1), pp. 75-87.
Day, G. (1990), Market Driven Strategy: Processes for Creating Value, Free Press, New York.
Dutta, S., O. Narasimhan, and S. Rajiv (2005), “Conceptualizing and measuring capabilities: methodology and empirical application,” Strategic Management Journal, 26, pp. 277-285.
Day, G. (1994), “The capabilities of market-driven organizations,” Journal of Marketing, 58, 4, pp. 37-52.
Day, G. and R. Wensley (1988), “Assessing advantage: a framework for diagnosing competitive superiority,” Journal of Marketing, 52, pp. 1-20.
DeSarbo, W.S., C.A.D. Beredetto, M. Song and I. Sinha (2005), “Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance,” Strategic Management Journal, 26, pp. 47-74.
Dess, G.D. and D.W. Beard (1984), “Dimension of organizational task environments,” Administrative Science Quarterly, 29(1), pp. 52-73.
Dickson, P.H. and K.M. Weaver (1997), “Environmental determinants and individual-level moderators of alliance use,” Academy of Management Journal, 40(3), pp. 404-425.
Eisenhardt, K.M. and J.A. Martin (2000), “Dynamic capabilities: what are they?,” Strategic Management Journal, Special Issue 21(10–11), pp. 1105-1121.
Emery, F.E. and E.L. Trist (1965), “The Casual Texture of Organizational Environments,” Human Relations, 18, pp. 21-32.
Ethiraj, S.K., P. Kale, M.S. Krishnan and J.V. Singh (2005), “Where do capabilities come from and how do they matter? A study in the software services industry,” Strategic Management Journal, 26, pp. 25-45.
Fahy, J., G. Hooley, T. Cox, J. Beracs, K. Fonfara and B. Snoj (2000), “The development and impact of marketing capabilities in Central Europe,” Journal of International Business Studies, 31(1), pp. 63-81.
Foss, N. (1996), “Research in strategy, economics, and Michael Porter,” Journal of Management Studies, 33, pp. 1-24.
Foss, N. (1997a), “Resources and strategy: a brief overview of themes and contributions,” Resources, Firms and Strategies, Oxford University Press, New York, pp. 3-18.
March, J.G. (1991), “Explorations and exploitations in organizational learning,” Organization Science, 2, No.1, pp. 71-87.
Foss, N. (1997b), “Resources and strategy: problems, open issues, and ways ahead,” Resources, Firms and Strategies, Oxford University Press, New York, pp. 345-365.
Galbraith, J. (1973), Designing Complex Organizations, Reading, MA, Addison-Wesley.
Glazer, R. and A.M. Weiss (1993), “Marketing in turbulent environments: decision processes and the time-sensitivity of information,” Journal of Marketing Research, 30(4), pp. 509-521.
Grant, R.M (1991), “The resource-based theory of competitive advantage. Implications of strategy formulation,” California Management Review, Spring, pp. 114-135.
Grant, R.M. (1996), “Prospering in dramatically-competitive environments, organizational capability as knowledge integration,” Organizational Science, vol. 7, pp. 375-387.
Hambrick, D.C. (1983), “Some tests of the effectiveness and functional attributes of Miles and Snow’s strategic types,” Academy of Management Journal, 26(March), pp. 5-25.
Hamel, G. and Y.L. Doz (1989), “Collaborate With Your Competitors and Win,” Harvard Business Review, Jan-Feb, pp. 133-139.
Hamel, G. and J. Heene (1994), Competence-Based Competition, John Wiley, New York.
Hamel, G. and C.K. Prahalad (1990), “The Core Competence of Corporation,” Harvard Business Review, vol. 68 (3), pp. 79-91.
Hamel, G. (1991), “Competition for Competence and Inter-Partner Learning Within International Strategic Alliances,” Strategic Management Journal, 12, pp. 83-103.
Miles R. and C. Snow (1978), Organizational Strategy, Structure, and Process. McGraw-Hill: New York.
Hamel, G. (1994), The Concept of Core Competence, Competence-Based Competition, John Wiley, New York.
Hammer, M. and J. Champy (1993), Reengineering the corporation: A manifesto for business revolution, New York: Harper Business.
Harrigan, K.R. (1988), “Joint ventures and competitive strategy,” Strategic Management Journal, 9, pp. 361-398.
Helfat, C.E. (2000), “Guest editor’s introduction to the special issue: the evolution of firm capacities,” Strategic Management Journal, Special Issue 21(10–11), pp. 955-959.
Helfat, C.E. and M.A. Peteraf (2003), “The dynamic resource-based view: capability lifecycles,” Strategic Management Journal, 24, pp. 997-1010.
Henderson, R. and I. Cockburn (1994), “Measuring competence: exploring firm effects in pharmaceutical research,” Strategic Management Journal, Winter Special Issue 15, pp. 63-84.
Hill, C.W.L. and G.R. Jones (1998), Strategic Management Theory, An Integrated Approach, Houghton Mifflin, Boston.
Hitt, M.A., R.D. Ireland and R.E. Hoskisson (1997), Strategy Management, West, New York.
Hoopes, D.G., T.L. Madsen and G. Walker (2003), “Guest editors’ introduction to the special issue: Why is there a resource-based view? Toward a theory of competitive heterogeneity,” Strategic Management Journal, Special Issue 24(10), pp. 889-902.
Huber, G.P. (1984), “The Natural and Design of Post-industrial Organizations,” Management Science, 30, pp. 928-951.
Miller, D. (1987), “The structural and environmental correlates of business strategy,” Strategic Management Journal, 8(1), pp. 55-76.
Iansiti, M. (1995), “Shooting the rapids: managing product development in turbulent environments,” California Management Review, 38(1), pp. 37-58.
Jacobides, M.G. and S.G. Winter (2005), “The co-evolution of capabilities and transaction costs: explaining the institutional structure of production,” Strategic Management Journal, 26, pp. 395-413.
Jaworski, B. and A.K. Kohli (1993), “Market orientation: antecedents and consequences,” Journal of Marketing, 57(3), pp. 53-70.
Khandwalla, P.N. (1997), The Design of Organizations, New York: Harcourt Brace Jovanovich, Inc..
Klein, B., R.G. Crawford and A.A. Alchian (1978), “Verticalintegration, appropriable rents, and the competitive contracting process,” Journal of Law and Economics, 21(2), pp. 297-326.
Kor, Y.Y. and J.T. Mahoney (2005). “How Dynamics, Management, and Governance of resource Deployments influence Firm-level performance.” Strategic Management Journal, 26, pp. 489-496.
Lado, A., N. Boyd and P. Wright (1992), “A competency based model of sustainable competitive advantage: toward a conceptual integration”, Journal of Management, 18, pp. 77-91.
Langlois, R.N. (1992), “Transaction cost economics in real time,” Industrial and Corporate Change, 1(1), pp. 99-127.
Leonard-Barton, D. (1992), “Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development,” Strategic Management Journal, Vol.13, pp. 111-126.
Leonard-Barton, D. (1995), Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation, Harvard Business School Press: Boston, MA.
Milliken, F.J. (1987), “Three types of perceived uncertainty about the environment: state, effect, and response uncertainty,” Academy of Management Review, 12, pp. 133-143.
Levins, R. (1968), Evolutions in Changing Environments. Princeton, NJ; Princeton University Press.
Lewontin, R. (1985), The Dialectical Biologist. Cambridge, MA; Harvard University Press.
Lin, X. and R. Germain (2003), “Organizational structure, context, customer orientation, and performance: lessons from Chinese state-owned enterprises,” Straegic Management Journal, 24, pp. 1131-1151.
Mahoney, J. and J. Pandian (1992), “The resource-based view within the conversation of strategic management,” Strategic Management Journal 13(5), pp. 363-380.
Maijoor, S. and A. Van Witteloostuijn (1996), “An empirical test of the resource-based theory: strategic regulation in the Dutch audit industry,” Strategic Management Journal, 17(7), pp. 549-569.
Mintzberg, H. (1987), “Crafting strategy,” Harvard Business Review, 65(1), pp. 66-75.
Mullins, J.W. and D.J. Sutherland (1998), “New product development in rapidly changing markets: an exploratory study,” Journal of Product Innovation Management, 15(3), pp. 224-236.
Narasimha, P.N.S. (2001), “Strategy in Turbulent Environments: The Role of Dynamic Competence,” Management and Decision Economics, 22, pp. 201-212.
Nelson, R.R. and S.G. Winter (1982), An Evolutionary Theory of Economic Change, Harvard University Press: Cambridge, MA.
Noda, T. and D.J. Collis (2001), “The evolution of intraindustry firm heterogeneity: insights from a process study,” Academy of Management Journal, 44, pp. 897-925.
Peteraf, M.A. (1993), “The cornerstones of competitive advantage: a resource-based view,” Strategic Management Journal, 14(3), pp. 179-191.
許文賢（民84），技術來源、技術能力與績效關係之研究，國立中正大學企業管理研究所未出版之碩士論文。
Pfeffer, J. and G.R. Salancik (1978), The External Control of Organizations: A Resource Dependence Perspective, Harper & Row: New York.
Pisano, G.P. (1994), “Knowledge, integration, and the locus of learning: an empirical analysis of process development,” Strategic Management Journal, Winter Special Issue 15, pp. 85-100.
Porter, M. (1985), Competitive Advantage, New York: Free Press.
Prahalad, C.K. and Hamel G. (1990), “The core competence of the corporation,” Harvard Business Review, 68(3), pp. 79-91.
Ray, G., J.B. Barney and W.A. Muhanna (2004), “Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource-based view,” Strategic Management Journal, 25, pp. 23-37.
Rugman, A.M. and A. Verbeke (2002), “Edith Penrose`s contribution to the resource-based view of strategic management,” Strategic Management Journal, 23, pp. 769-780.
Rumelt, M. (1984), “Toward a strategic theory of the firm. In R. Lamb (ED),” Competitive Strategic Management, Eaglewood Cliffs, NJ: Prentice Hall, pp. 556-570.
Rumelt, R. and R. Wensley (1981). Market share and the rate of return: testing the stochastic hypothesis, Working paper, University of California, Los Angeles.
Rumelt, R. (1991), “How much does industry matter?,” Strategic Management Journal, 12(3), pp. 167-185.
Schoenecker, T.S. and A.C. Cooper (1998), “The role of firm resources and organizational attributes in determining entry timing: across-industry study,” Strategic Management Journal, 19, pp. 1127-1143.
陳建宇（民92），台灣中小企業創業導向、組織資源與能力對企業績效影響之研究，國立成功大學高階管理碩士在職專班未出版之碩士論文。
Schumpeter, J. (1942), Capitalism, Socialism, and Democracy, Harper, New York.
Sharif, M.N. (1988), “Basis for Techno-Economic Policy Analysis,” Science and Public Policy, 15(4), pp. 217-229.
Shortell, S.M. and E.J. Zajac (1990), “Perceptual and archival measures of Miles and Snow’s strategic types: a comprehensive assessment of reliability and validity,” Academy of Management Journal, 33(4), pp. 817-832.
Song, M. and M.M. Montoya-Weiss (2001), “The effects of perceived technological uncertainty on Japanese new product development,” Academy of Management Journal, Feb 2001, 44, 1, pp. 61-80.
Song, M., C. Droge, S. Hanvanich and R. Calantone (2005), “Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts,” Strategic Management Journal, 26, pp. 259-276.
Song, X.M. and M.E. Parry (1997), “A cross-national comparative study of new product development processes: Japan and United States,” Journal of Marketing, 61(2), pp. 1-18.
Souder, W.E. and X.M. Song (1998), “Analyses of U.S. and Japanese management processes associated with new product success and failure in high and low familiarity markets,” Journal of Product Innovation Management, 15(3), pp. 208-233.
Spanos, Y.E. and S. Lioukas (2001), “An examination into the causal logic of rent generation: contrasting Porter’s competitive strategy framework and the resource-based perspective,” Strategic Management Journal, 22, pp. 907-934.
Stalk, G., P. Evans and L.E. Shulman (1992), “Competing on Capabilities: The New Rules of Corporate Strategy”, Harvard Business Review, 70(4), pp. 57-69.
Tan, J. and D. Tan (2005), “Environment-strategy co-evolution and co-alignment: a staged model of Chinese SOEs under transition,” Strategic Management Journal, 26, pp. 141-157.
黃延聰（民91），跨國代工聯盟中產品開發之知識取得與能力發展，國立台灣大學商學研究所未出版之博士論文。
Tan, J.J. and R.J. Litschert (1994), “Environment–strategy relationship and its performance implications: an empirical study of the Chinese electronics industry,” Strategic Management Journal, 15(1), pp. 1-20.
Teece, D.J., G. Pisano and A. Shuen (1997), “Dynamic capabilities and strategic management,” Strategic Management Journal, 18(7), pp. 509-533.
Teece, D.J. (1981), “Multinational enterprise: Market failure and market power considerations,” Sloan Management Review, 22, pp. 3-17.
Thompson, J.D. (1967), Organizations in Action. New York: McGraw Hill.
Trott, P. (1998), Innovation Management & New Product Development, London, Pitman Publishing, pp. 119-120, pp. 111-138.
Tsai, M.T. and C.M. Shih (2004), “The Impact of Marketing Knowledge among Managers on Marketing Capabilities an Business Performance,” International Journal of Management, 21, 4, pp. 524-530.
Tushman, M.L. and P. Anderson (1986), “Technological discontinuities and organizational environments,” Administrative Science Quarterly, 31, pp. 439-465.
Vorhies, D.W. and M. Harker (2000), “The capabilities and performance advantages of market-driven firms: an empirical investigation,” Australian Journal of Management, 25(2), pp. 145-171.
Walker, O.C., H.W. Boyd, J. Mullins and J.C. Larr´ech´e (2003), Marketing Strategy: Planning and Implementation (4th edn). Irwin/McGraw-Hill: Homewood, IL.
Wernerfelt, B. (1984), “A resource-based view of the firm,” Strategic Management Journal, 5(2), pp. 171-180.
經濟部中小企業處、中華經濟研究院（民92），中華民國92年中小企業白皮書。
描述 碩士
國立政治大學
企業管理研究所
92355010
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0923550101
資料類型 thesis
dc.contributor.advisor 賴士葆<br>林震岩zh_TW
dc.contributor.advisor <br>en_US
dc.contributor.author (Authors) 莊博文zh_TW
dc.contributor.author (Authors) Chuang, Po-Wenen_US
dc.creator (作者) 莊博文zh_TW
dc.creator (作者) Chuang, Po-Wenen_US
dc.date (日期) 2004en_US
dc.date.accessioned 11-Sep-2009 16:57:21 (UTC+8)-
dc.date.available 11-Sep-2009 16:57:21 (UTC+8)-
dc.date.issued (上傳時間) 11-Sep-2009 16:57:21 (UTC+8)-
dc.identifier (Other Identifiers) G0923550101en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/29963-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 92355010zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要) 對於台灣經濟之發展歷程而言，中小企業扮演著非常關鍵之角色，其彈性及滲透力可說是台灣經濟奇蹟的原動力，而對於中小企業而言，行銷及技術是相當主要的企業功能，近來由於台灣整體環境變遷迅速，在具有高度不確定之環境中，企業如何以其行銷及技術功能形成競爭優勢，進而創造卓越之組織績效，是台灣中小企業應關心之主要課題。
      本研究由組織之技術與行銷能力出發，以其為主要之變項，研究其與組織績效間之關係，此外更導入環境之不確定性，包含技術與市場變動性，探討其對於技術、行銷能力與組織績效間之關係是否將產生影響，亦即組織能力、環境變動性及組織績效間之交互影響關係。
      本研究針對台灣地區106家中小企業進行問卷調查研究，經過實證分析，其結果顯示：
     1、技術與行銷能力對於組織績效均有正向影響。
     2、技術能力與組織績效間之關係，將受到技術變動性之影響。
     3、技術能力與組織績效間之關係，不受市場變動性之影響。
     4、行銷能力與組織績效間之關係，不受技術變動性之影響。
      由研究結果發現，組織能力、環境變動性與組織績效間具有交互影響關係，因此對於組織而言，在策略制訂上，應將內在能力與外在環境一併納入考量，藉由能力與環境之密切結合，創造競爭優勢，獲取卓越之組織績效。		zh_TW
dc.description.tableofcontents 第 一 章 緒論 - 1 -
     第一節 研究背景與動機 - 1 -
     第二節 研究目的 - 6 -
     第三節 研究範圍與限制 - 7 -
     第四節 研究流程 - 8 -
     第 二 章 文獻探討 - 9 -
     第一節 組織能力相關研究 - 9 -
     第二節 技術能力、行銷能力與組織績效之關係 - 30 -
     第三節 組織環境相關研究 - 34 -
     第 三 章 研究方法 - 44 -
     第一節 研究架構 - 44 -
     第二節 研究假設 - 45 -
     第三節 研究設計 - 49 -
     第四節 變數衡量 - 51 -
     第五節 問卷設計 - 64 -
     第六節 資料分析方法 - 66 -
     第 四 章 實證結果與討論 - 69 -
     第一節 基本資料分析 - 69 -
     第二節 變數描述性分析 - 76 -
     第三節 變數相關分析 - 82 -
     第四節 組織能力與績效關聯性分析 - 84 -
     第五節 環境變動性之調節效果分析 - 88 -
     第 五 章 結論與建議 - 97 -
     第一節 研究結論 - 97 -
     第二節 理論與實務意涵 - 100 -
     第三節 後續研究建議 - 107 -
     第 六 章 參考文獻 - 109 -
     第一節 中文文獻 - 109 -
     第二節 英文文獻 - 111 -
     
     
     圖目錄
     圖 1- 1 研究流程圖 - 8 -
     圖 2- 1 能力分類圖 - 23 -
     圖 3- 1 本研究架構圖 - 44 -
     
     表目錄
     表 1- 1 民國88年至91年中小企業概況 - 3 -
     表 2- 1 組織能力之定義彙整 - 13 -
     表 2- 2 造成組織能力無法被模仿之原因 - 16 -
     表 2- 3 能力基礎之競爭優勢來源 - 20 -
     表 2- 4 不確定性環境特質 - 37 -
     表 3- 1 中小企業認定標準 - 50 -
     表 3- 2 技術能力衡量問項（一） - 51 -
     表 3- 3 技術能力衡量問項（二） - 52 -
     表 3- 4 技術能力衡量問項（三） - 52 -
     表 3- 5 技術能力衡量問項（四） - 53 -
     表 3- 6 行銷能力衡量問項（一） - 55 -
     表 3- 7 行銷能力衡量問項（二） - 55 -
     表 3- 8 環境不確定性衡量構面 - 57 -
     表 3- 9 環境變動性衡量問項（一） - 58 -
     表 3- 10 環境不確定性衡量問項 - 59 -
     表 3- 11 環境變動性衡量問項（二） - 60 -
     表 3- 12 組織績效衡量問項 - 62 -
     表 3- 13 研究變數問卷衡量項目彙整表 - 64 -
     表 4- 1 樣本廠商之基本資料表 - 71 -
     表 4- 2 各變數之信度彙總表 - 74 -
     表 4- 3 技術能力變數描述性分析表 - 76 -
     表 4- 4 行銷能力變數描述性分析表 - 77 -
     表 4- 5 環境變動性變數描述性分析表 - 79 -
     表 4- 6 組織績效變數描述性分析表 - 80 -
     表 4- 7 變數之Pearson相關矩陣 - 82 -
     表 4- 8 相關係數之強度大小與意義 - 82 -
     表 4- 9 調整後判定係數與模式配制度 - 84 -
     表 4- 10 技術能力與組織績效迴歸分析報表 - 85 -
     表 4- 11 技術能力與組織績效迴歸分析報表 - 86 -
     表 4- 12 技術能力、技術變動性與組織績效迴歸分析報表 - 89 -
     表 4- 13 行銷能力、技術變動性與組織績效迴歸分析報表 - 91 -
     表 4- 14 技術能力、市場變動性與組織績效迴歸分析報表 - 93 -
     表 4- 15 行銷能力、市場變動性與組織績效迴歸分析報表 - 95 -
     表 5- 1 研究假設檢定結果彙整表 - 96 -
     表 5- 2 發展高附加價值產品之動向 - 104 -
     表 5- 3 發展高附加價值產品所面臨之問題 - 105 -		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0923550101en_US
dc.subject (關鍵詞) 技術能力zh_TW
dc.subject (關鍵詞) 行銷能力zh_TW
dc.subject (關鍵詞) 環境變動性zh_TW
dc.subject (關鍵詞) 中小企業zh_TW
dc.title (題名) 技術能力、行銷能力與組織績效關係之研究zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文文獻zh_TW
dc.relation.reference (參考文獻) 王亭力（民91），市場導向、組織間互動、信任、行銷能力與組織績效間關係之實證研究，私立靜宜大學企業管理研究所未出版之碩士論文。zh_TW
dc.relation.reference (參考文獻) 司徒達賢（民90），策略管理新論—觀念架構與分析方法，智勝文化事業有限公司，台北。zh_TW
dc.relation.reference (參考文獻) 行政院國家科學委員會（民93），中華民國科學技術統計要覽（民國93年版）。zh_TW
dc.relation.reference (參考文獻) 李茂興、沈孟宜譯（民91），策略性行銷，弘智文化事業有限公司，台北。zh_TW
dc.relation.reference (參考文獻) 佘日新、梁家隆、陳厚銘（民89），廠商如何經由國外夥伴之技術合作提升企業技術能力—以台灣資訊電子廠商為例，管理學報，第十七卷，第二期，頁297-319。zh_TW
dc.relation.reference (參考文獻) 周文賢（民91），多變量統計方法分析：SAS/STAT使用方法，智勝文化事業有限公司，台北。zh_TW
dc.relation.reference (參考文獻) 林明杰（民81），技術能力與技術引進績效相關之研究，國立政治大學企業管理學系未出版之博士論文。zh_TW
dc.relation.reference (參考文獻) 邱皓政（民94），社會與行為科學的量化研究與統計分析，五南圖書出版股份有限公司，台北。zh_TW
dc.relation.reference (參考文獻) 封德台（民89），技術學習與技術能力關係之研究—國內資訊軟體產業之實證，國立政治大學企業管理學系未出版之博士論文。zh_TW
dc.relation.reference (參考文獻) 張士峰（民92），組織能力、組織能耐、組織動能與競爭優勢之關聯性的探討，國立雲林科技大學企業管理系未出版之碩士論文。zh_TW
dc.relation.reference (參考文獻) Wind, J. and V. Mahajan (1997), “Issues and opportunities in new product development: An introduction to the special issue,” Journal of Marketing Research, Vol. 34, Iss. 1, p. 1-13.zh_TW
dc.relation.reference (參考文獻) Winter, S.G. (2000), “The satisficing principle in capability learning,” Strategic Management Journal, 21(10–11), pp. 981-996.zh_TW
dc.relation.reference (參考文獻) Wong, J.K. (1995), “Technology Transfer in Thailand：Descriptive Validation of aTechnology Transfer Model,” International Journal of Technology Management, 10(7/8), pp. 788-796.zh_TW
dc.relation.reference (參考文獻) Yusuf, A. (2002), “Environmental uncertainty, the entrepreneurial orientation of business ventures and performance”, International Journal of Commerce & Management, 12, 3/4, pg. 83-104.zh_TW
dc.relation.reference (參考文獻) Zollo, M. and S.G. Winter (2002), “Deliberate learning and the evolution of dynamic capabilities,” Organization Science, 13(3), pp. 339-351.zh_TW
dc.relation.reference (參考文獻) 經濟部中小企業處、中華經濟研究院（民93），中華民國93年中小企業白皮書。zh_TW
dc.relation.reference (參考文獻) 經濟部統計處（民91），製造業經營實況調查報告。zh_TW
dc.relation.reference (參考文獻) 蔡敦浩、周德光（民83），技術能力的形成與發展，經濟部技術處：1994產業科技研究發展管理論文集，民83年5月，頁237-264。zh_TW
dc.relation.reference (參考文獻) 賴士葆、謝龍發、曾淑婉、陳松柏（民91），科技管理，國立空中大學，台北。zh_TW
dc.relation.reference (參考文獻) 謝瑞明（民92），技術能力、組織特性與新產品發展績效之研究—以台灣織布業為例，私立中華大學科技管理研究所未出版之碩士論文。zh_TW
dc.relation.reference (參考文獻) Dierckx, I. and K. Cool (1989), “Asset Stock Accumulation and Sustainability of Competitive Advantage,” Management Science, 35(December), pp. 1504-1511.zh_TW
dc.relation.reference (參考文獻) 英文文獻zh_TW
dc.relation.reference (參考文獻) Aaker, D.A. (1989), “Managing Assets And Skills: The Key To A Sustainable Competitive Advantage,” California Management Review, Winter 1989, 31, 2, pp. 91-107.zh_TW
dc.relation.reference (參考文獻) Achrol, R.S. (1991), “Evolution of the Marketing Organization: New Forms for Turbulent Environments,” Journal of Marketing, Oct 1991, 55, 4, pp. 77-93.zh_TW
dc.relation.reference (參考文獻) Amit, R. and P. Schoemaker (1993), “Strategic assets and organizational rent,” Strategic Management Journal, 14(1), pp. 33–46.zh_TW
dc.relation.reference (參考文獻) Atuahene-Gima, K. (1992), “Inward Technology Licensing as an Alternative to Internal R&D in New Product Development,” Journal of Product Innovation Management, 9, pp. 156-157.zh_TW
dc.relation.reference (參考文獻) Barney, J. and R. Griffin (1992), The Management of Organizations: Strategy, Structure, and Behavior, Houghton Mifflinm Boston, MA.zh_TW
dc.relation.reference (參考文獻) Barney, J. (1991), “Firm resources and sustained competitive advantage,” Journal of Management, 17, pp. 99-120.zh_TW
dc.relation.reference (參考文獻) Barney, J. (1992), “Integrating organizational behavior and strategy formulation research: a resource based analysis,” Advances in Strategic Management, Vol. 8, pp. 39-62.zh_TW
dc.relation.reference (參考文獻) Barney, J. (1986), “Organizational culture: can it be a source of sustained competitive advantage?,” Academy of Management Review, 11, pp. 656-665.zh_TW
dc.relation.reference (參考文獻) Bartmess, A. and K. Cerny (1993), “Building Competitive Advantage through a Global Network of Capabilities,” California Management Review, 35, 2, pp. 78-103.zh_TW
dc.relation.reference (參考文獻) Downey, H.K. and J.W. Slocum (1975), “Uncertainly: Measures, research and source of variation,” Administrative Science Quarterly, 17, pp. 313-327.zh_TW
dc.relation.reference (參考文獻) Bhatt, G.D. (2000), “A resource-based perspective of developing organizational capabilities for business transformation,” Knowledge and Process Management, Volume 7, Issue 2, pp. 119-129.zh_TW
dc.relation.reference (參考文獻) Bourgeois, L.J. (1985), “Strategic goals, environmental uncertainty, andeconomic performance in volatile environments,” Academy of Management Journal, 28(3), pp. 548-573.zh_TW
dc.relation.reference (參考文獻) Burgelman, R.A., M.A. Maidique and S.C. Wheelwright (1996), Strategic management of technology and innovation, (2nd ed.), Blurr Ridge, IL: Irwin.zh_TW
dc.relation.reference (參考文獻) Calantone, R., R. Garcia and C. Droge (2003), “The Effects of Environmental Turbulence on New Product Development Strategy Planning,” The Journal of Product Innovation Management, 20, pp. 90-103.zh_TW
dc.relation.reference (參考文獻) Cantwell, J. (1991), “The theory of technological competence and its application to international production,” Technology and Economic Growth, University of Calgary Press, Calgary, pp. 33-67.zh_TW
dc.relation.reference (參考文獻) Carmeli, A. and A. Tishler (2004), “The relationships between intangible organizational elements and organizational performance,” Strategic Management Journal, 25, pp. 1257-1278.zh_TW
dc.relation.reference (參考文獻) Carrol, GR. (1993), “A sociological view on why firms differ,” Strategic Management Journal, 14(4), pp. 237–249.zh_TW
dc.relation.reference (參考文獻) Cater, T. (2005), “Interweaving of the Sources and Forms of a Firm`s Competitive Advantage: A Critical Review of the Adequacy of Existing Schools of Thought,” Journal for East European Management Studies, 10, 1, pp. 7-36.zh_TW
dc.relation.reference (參考文獻) Chakravarthy, B. (1997), “A new strategy framework for coping with turbulence,” Sloan Management Review, 38(2), pp. 69-82.zh_TW
dc.relation.reference (參考文獻) Chang, T. (1996), “Cultivation Global Experience Curve Advantage on Technology and Marketing Capabilities,” International Marketing Review, vol. 13, 6, pp. 22-42.zh_TW
dc.relation.reference (參考文獻) Duncan, R.B. (1972), “Perceived environmental characteristics of operational environments and perceived environmental uncertainty,” Administrative Science Quarterly, 17(2), pp. 313-327.zh_TW
dc.relation.reference (參考文獻) Chatterjee, S. and B. Wernerfelt (1991), “The link between resources and type of diversification: Theory and evidence,” Strategic Management Journal, 12(1), pp. 33-48.zh_TW
dc.relation.reference (參考文獻) Clark, K.B. and T. Fujimoto (1991), Product Development Performance: Strategy, Organization, and Management in the World Auto Industry, Harvard Business School Press, Boston, MA.zh_TW
dc.relation.reference (參考文獻) Clark, K.B. (1989), “What strategy can do for technology,” Harvard Business Review ,67, No. 6, pp. 94-98.zh_TW
dc.relation.reference (參考文獻) Cohen, W.M. and D.A. Levinthal (1990), “Absorptive capacity: a new perspective on learning and innovation,” Administrative Science Quarterly, 35, pp. 128-152.zh_TW
dc.relation.reference (參考文獻) Collis, D. (1994), “How valuable are organizational capabilities?,” Strategic Management Journal, Winter Special Issue 15, pp. 143-152.zh_TW
dc.relation.reference (參考文獻) Collis, D.J. (1991), “A Resource-Based Analysis of Global Competition: The Case of the Bearings Industry,” Strategic Management Journal, vol. 12, pp. 49-68.zh_TW
dc.relation.reference (參考文獻) Conant, J.S., M.P. Mokwa, P.R. Varadarajan (1990), “Strategic types, distinctive marketing competencies and organizational performance: a multiple-measures-based study,” Strategic Management Journal, 11(5), pp. 365-383.zh_TW
dc.relation.reference (參考文獻) Conner, K. (1991), “An historical comparison of resource-based theory and five school of thought within industrial organization economics: do we have a new theory of the firm?,” Journal of Management, 17, pp. 121-154.zh_TW
dc.relation.reference (參考文獻) Covin, J. and D.P. Slevin (1989), “Strategic management of small firms in hostile and benign environments,” Strategic Management Journal, 10(1), pp. 75-87.zh_TW
dc.relation.reference (參考文獻) Day, G. (1990), Market Driven Strategy: Processes for Creating Value, Free Press, New York.zh_TW
dc.relation.reference (參考文獻) Dutta, S., O. Narasimhan, and S. Rajiv (2005), “Conceptualizing and measuring capabilities: methodology and empirical application,” Strategic Management Journal, 26, pp. 277-285.zh_TW
dc.relation.reference (參考文獻) Day, G. (1994), “The capabilities of market-driven organizations,” Journal of Marketing, 58, 4, pp. 37-52.zh_TW
dc.relation.reference (參考文獻) Day, G. and R. Wensley (1988), “Assessing advantage: a framework for diagnosing competitive superiority,” Journal of Marketing, 52, pp. 1-20.zh_TW
dc.relation.reference (參考文獻) DeSarbo, W.S., C.A.D. Beredetto, M. Song and I. Sinha (2005), “Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance,” Strategic Management Journal, 26, pp. 47-74.zh_TW
dc.relation.reference (參考文獻) Dess, G.D. and D.W. Beard (1984), “Dimension of organizational task environments,” Administrative Science Quarterly, 29(1), pp. 52-73.zh_TW
dc.relation.reference (參考文獻) Dickson, P.H. and K.M. Weaver (1997), “Environmental determinants and individual-level moderators of alliance use,” Academy of Management Journal, 40(3), pp. 404-425.zh_TW
dc.relation.reference (參考文獻) Eisenhardt, K.M. and J.A. Martin (2000), “Dynamic capabilities: what are they?,” Strategic Management Journal, Special Issue 21(10–11), pp. 1105-1121.zh_TW
dc.relation.reference (參考文獻) Emery, F.E. and E.L. Trist (1965), “The Casual Texture of Organizational Environments,” Human Relations, 18, pp. 21-32.zh_TW
dc.relation.reference (參考文獻) Ethiraj, S.K., P. Kale, M.S. Krishnan and J.V. Singh (2005), “Where do capabilities come from and how do they matter? A study in the software services industry,” Strategic Management Journal, 26, pp. 25-45.zh_TW
dc.relation.reference (參考文獻) Fahy, J., G. Hooley, T. Cox, J. Beracs, K. Fonfara and B. Snoj (2000), “The development and impact of marketing capabilities in Central Europe,” Journal of International Business Studies, 31(1), pp. 63-81.zh_TW
dc.relation.reference (參考文獻) Foss, N. (1996), “Research in strategy, economics, and Michael Porter,” Journal of Management Studies, 33, pp. 1-24.zh_TW
dc.relation.reference (參考文獻) Foss, N. (1997a), “Resources and strategy: a brief overview of themes and contributions,” Resources, Firms and Strategies, Oxford University Press, New York, pp. 3-18.zh_TW
dc.relation.reference (參考文獻) March, J.G. (1991), “Explorations and exploitations in organizational learning,” Organization Science, 2, No.1, pp. 71-87.zh_TW
dc.relation.reference (參考文獻) Foss, N. (1997b), “Resources and strategy: problems, open issues, and ways ahead,” Resources, Firms and Strategies, Oxford University Press, New York, pp. 345-365.zh_TW
dc.relation.reference (參考文獻) Galbraith, J. (1973), Designing Complex Organizations, Reading, MA, Addison-Wesley.zh_TW
dc.relation.reference (參考文獻) Glazer, R. and A.M. Weiss (1993), “Marketing in turbulent environments: decision processes and the time-sensitivity of information,” Journal of Marketing Research, 30(4), pp. 509-521.zh_TW
dc.relation.reference (參考文獻) Grant, R.M (1991), “The resource-based theory of competitive advantage. Implications of strategy formulation,” California Management Review, Spring, pp. 114-135.zh_TW
dc.relation.reference (參考文獻) Grant, R.M. (1996), “Prospering in dramatically-competitive environments, organizational capability as knowledge integration,” Organizational Science, vol. 7, pp. 375-387.zh_TW
dc.relation.reference (參考文獻) Hambrick, D.C. (1983), “Some tests of the effectiveness and functional attributes of Miles and Snow’s strategic types,” Academy of Management Journal, 26(March), pp. 5-25.zh_TW
dc.relation.reference (參考文獻) Hamel, G. and Y.L. Doz (1989), “Collaborate With Your Competitors and Win,” Harvard Business Review, Jan-Feb, pp. 133-139.zh_TW
dc.relation.reference (參考文獻) Hamel, G. and J. Heene (1994), Competence-Based Competition, John Wiley, New York.zh_TW
dc.relation.reference (參考文獻) Hamel, G. and C.K. Prahalad (1990), “The Core Competence of Corporation,” Harvard Business Review, vol. 68 (3), pp. 79-91.zh_TW
dc.relation.reference (參考文獻) Hamel, G. (1991), “Competition for Competence and Inter-Partner Learning Within International Strategic Alliances,” Strategic Management Journal, 12, pp. 83-103.zh_TW
dc.relation.reference (參考文獻) Miles R. and C. Snow (1978), Organizational Strategy, Structure, and Process. McGraw-Hill: New York.zh_TW
dc.relation.reference (參考文獻) Hamel, G. (1994), The Concept of Core Competence, Competence-Based Competition, John Wiley, New York.zh_TW
dc.relation.reference (參考文獻) Hammer, M. and J. Champy (1993), Reengineering the corporation: A manifesto for business revolution, New York: Harper Business.zh_TW
dc.relation.reference (參考文獻) Harrigan, K.R. (1988), “Joint ventures and competitive strategy,” Strategic Management Journal, 9, pp. 361-398.zh_TW
dc.relation.reference (參考文獻) Helfat, C.E. (2000), “Guest editor’s introduction to the special issue: the evolution of firm capacities,” Strategic Management Journal, Special Issue 21(10–11), pp. 955-959.zh_TW
dc.relation.reference (參考文獻) Helfat, C.E. and M.A. Peteraf (2003), “The dynamic resource-based view: capability lifecycles,” Strategic Management Journal, 24, pp. 997-1010.zh_TW
dc.relation.reference (參考文獻) Henderson, R. and I. Cockburn (1994), “Measuring competence: exploring firm effects in pharmaceutical research,” Strategic Management Journal, Winter Special Issue 15, pp. 63-84.zh_TW
dc.relation.reference (參考文獻) Hill, C.W.L. and G.R. Jones (1998), Strategic Management Theory, An Integrated Approach, Houghton Mifflin, Boston.zh_TW
dc.relation.reference (參考文獻) Hitt, M.A., R.D. Ireland and R.E. Hoskisson (1997), Strategy Management, West, New York.zh_TW
dc.relation.reference (參考文獻) Hoopes, D.G., T.L. Madsen and G. Walker (2003), “Guest editors’ introduction to the special issue: Why is there a resource-based view? Toward a theory of competitive heterogeneity,” Strategic Management Journal, Special Issue 24(10), pp. 889-902.zh_TW
dc.relation.reference (參考文獻) Huber, G.P. (1984), “The Natural and Design of Post-industrial Organizations,” Management Science, 30, pp. 928-951.zh_TW
dc.relation.reference (參考文獻) Miller, D. (1987), “The structural and environmental correlates of business strategy,” Strategic Management Journal, 8(1), pp. 55-76.zh_TW
dc.relation.reference (參考文獻) Iansiti, M. (1995), “Shooting the rapids: managing product development in turbulent environments,” California Management Review, 38(1), pp. 37-58.zh_TW
dc.relation.reference (參考文獻) Jacobides, M.G. and S.G. Winter (2005), “The co-evolution of capabilities and transaction costs: explaining the institutional structure of production,” Strategic Management Journal, 26, pp. 395-413.zh_TW
dc.relation.reference (參考文獻) Jaworski, B. and A.K. Kohli (1993), “Market orientation: antecedents and consequences,” Journal of Marketing, 57(3), pp. 53-70.zh_TW
dc.relation.reference (參考文獻) Khandwalla, P.N. (1997), The Design of Organizations, New York: Harcourt Brace Jovanovich, Inc..zh_TW
dc.relation.reference (參考文獻) Klein, B., R.G. Crawford and A.A. Alchian (1978), “Verticalintegration, appropriable rents, and the competitive contracting process,” Journal of Law and Economics, 21(2), pp. 297-326.zh_TW
dc.relation.reference (參考文獻) Kor, Y.Y. and J.T. Mahoney (2005). “How Dynamics, Management, and Governance of resource Deployments influence Firm-level performance.” Strategic Management Journal, 26, pp. 489-496.zh_TW
dc.relation.reference (參考文獻) Lado, A., N. Boyd and P. Wright (1992), “A competency based model of sustainable competitive advantage: toward a conceptual integration”, Journal of Management, 18, pp. 77-91.zh_TW
dc.relation.reference (參考文獻) Langlois, R.N. (1992), “Transaction cost economics in real time,” Industrial and Corporate Change, 1(1), pp. 99-127.zh_TW
dc.relation.reference (參考文獻) Leonard-Barton, D. (1992), “Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development,” Strategic Management Journal, Vol.13, pp. 111-126.zh_TW
dc.relation.reference (參考文獻) Leonard-Barton, D. (1995), Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation, Harvard Business School Press: Boston, MA.zh_TW
dc.relation.reference (參考文獻) Milliken, F.J. (1987), “Three types of perceived uncertainty about the environment: state, effect, and response uncertainty,” Academy of Management Review, 12, pp. 133-143.zh_TW
dc.relation.reference (參考文獻) Levins, R. (1968), Evolutions in Changing Environments. Princeton, NJ; Princeton University Press.zh_TW
dc.relation.reference (參考文獻) Lewontin, R. (1985), The Dialectical Biologist. Cambridge, MA; Harvard University Press.zh_TW
dc.relation.reference (參考文獻) Lin, X. and R. Germain (2003), “Organizational structure, context, customer orientation, and performance: lessons from Chinese state-owned enterprises,” Straegic Management Journal, 24, pp. 1131-1151.zh_TW
dc.relation.reference (參考文獻) Mahoney, J. and J. Pandian (1992), “The resource-based view within the conversation of strategic management,” Strategic Management Journal 13(5), pp. 363-380.zh_TW
dc.relation.reference (參考文獻) Maijoor, S. and A. Van Witteloostuijn (1996), “An empirical test of the resource-based theory: strategic regulation in the Dutch audit industry,” Strategic Management Journal, 17(7), pp. 549-569.zh_TW
dc.relation.reference (參考文獻) Mintzberg, H. (1987), “Crafting strategy,” Harvard Business Review, 65(1), pp. 66-75.zh_TW
dc.relation.reference (參考文獻) Mullins, J.W. and D.J. Sutherland (1998), “New product development in rapidly changing markets: an exploratory study,” Journal of Product Innovation Management, 15(3), pp. 224-236.zh_TW
dc.relation.reference (參考文獻) Narasimha, P.N.S. (2001), “Strategy in Turbulent Environments: The Role of Dynamic Competence,” Management and Decision Economics, 22, pp. 201-212.zh_TW
dc.relation.reference (參考文獻) Nelson, R.R. and S.G. Winter (1982), An Evolutionary Theory of Economic Change, Harvard University Press: Cambridge, MA.zh_TW
dc.relation.reference (參考文獻) Noda, T. and D.J. Collis (2001), “The evolution of intraindustry firm heterogeneity: insights from a process study,” Academy of Management Journal, 44, pp. 897-925.zh_TW
dc.relation.reference (參考文獻) Peteraf, M.A. (1993), “The cornerstones of competitive advantage: a resource-based view,” Strategic Management Journal, 14(3), pp. 179-191.zh_TW
dc.relation.reference (參考文獻) 許文賢（民84），技術來源、技術能力與績效關係之研究，國立中正大學企業管理研究所未出版之碩士論文。zh_TW
dc.relation.reference (參考文獻) Pfeffer, J. and G.R. Salancik (1978), The External Control of Organizations: A Resource Dependence Perspective, Harper & Row: New York.zh_TW
dc.relation.reference (參考文獻) Pisano, G.P. (1994), “Knowledge, integration, and the locus of learning: an empirical analysis of process development,” Strategic Management Journal, Winter Special Issue 15, pp. 85-100.zh_TW
dc.relation.reference (參考文獻) Porter, M. (1985), Competitive Advantage, New York: Free Press.zh_TW
dc.relation.reference (參考文獻) Prahalad, C.K. and Hamel G. (1990), “The core competence of the corporation,” Harvard Business Review, 68(3), pp. 79-91.zh_TW
dc.relation.reference (參考文獻) Ray, G., J.B. Barney and W.A. Muhanna (2004), “Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource-based view,” Strategic Management Journal, 25, pp. 23-37.zh_TW
dc.relation.reference (參考文獻) Rugman, A.M. and A. Verbeke (2002), “Edith Penrose`s contribution to the resource-based view of strategic management,” Strategic Management Journal, 23, pp. 769-780.zh_TW
dc.relation.reference (參考文獻) Rumelt, M. (1984), “Toward a strategic theory of the firm. In R. Lamb (ED),” Competitive Strategic Management, Eaglewood Cliffs, NJ: Prentice Hall, pp. 556-570.zh_TW
dc.relation.reference (參考文獻) Rumelt, R. and R. Wensley (1981). Market share and the rate of return: testing the stochastic hypothesis, Working paper, University of California, Los Angeles.zh_TW
dc.relation.reference (參考文獻) Rumelt, R. (1991), “How much does industry matter?,” Strategic Management Journal, 12(3), pp. 167-185.zh_TW
dc.relation.reference (參考文獻) Schoenecker, T.S. and A.C. Cooper (1998), “The role of firm resources and organizational attributes in determining entry timing: across-industry study,” Strategic Management Journal, 19, pp. 1127-1143.zh_TW
dc.relation.reference (參考文獻) 陳建宇（民92），台灣中小企業創業導向、組織資源與能力對企業績效影響之研究，國立成功大學高階管理碩士在職專班未出版之碩士論文。zh_TW
dc.relation.reference (參考文獻) Schumpeter, J. (1942), Capitalism, Socialism, and Democracy, Harper, New York.zh_TW
dc.relation.reference (參考文獻) Sharif, M.N. (1988), “Basis for Techno-Economic Policy Analysis,” Science and Public Policy, 15(4), pp. 217-229.zh_TW
dc.relation.reference (參考文獻) Shortell, S.M. and E.J. Zajac (1990), “Perceptual and archival measures of Miles and Snow’s strategic types: a comprehensive assessment of reliability and validity,” Academy of Management Journal, 33(4), pp. 817-832.zh_TW
dc.relation.reference (參考文獻) Song, M. and M.M. Montoya-Weiss (2001), “The effects of perceived technological uncertainty on Japanese new product development,” Academy of Management Journal, Feb 2001, 44, 1, pp. 61-80.zh_TW
dc.relation.reference (參考文獻) Song, M., C. Droge, S. Hanvanich and R. Calantone (2005), “Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts,” Strategic Management Journal, 26, pp. 259-276.zh_TW
dc.relation.reference (參考文獻) Song, X.M. and M.E. Parry (1997), “A cross-national comparative study of new product development processes: Japan and United States,” Journal of Marketing, 61(2), pp. 1-18.zh_TW
dc.relation.reference (參考文獻) Souder, W.E. and X.M. Song (1998), “Analyses of U.S. and Japanese management processes associated with new product success and failure in high and low familiarity markets,” Journal of Product Innovation Management, 15(3), pp. 208-233.zh_TW
dc.relation.reference (參考文獻) Spanos, Y.E. and S. Lioukas (2001), “An examination into the causal logic of rent generation: contrasting Porter’s competitive strategy framework and the resource-based perspective,” Strategic Management Journal, 22, pp. 907-934.zh_TW
dc.relation.reference (參考文獻) Stalk, G., P. Evans and L.E. Shulman (1992), “Competing on Capabilities: The New Rules of Corporate Strategy”, Harvard Business Review, 70(4), pp. 57-69.zh_TW
dc.relation.reference (參考文獻) Tan, J. and D. Tan (2005), “Environment-strategy co-evolution and co-alignment: a staged model of Chinese SOEs under transition,” Strategic Management Journal, 26, pp. 141-157.zh_TW
dc.relation.reference (參考文獻) 黃延聰（民91），跨國代工聯盟中產品開發之知識取得與能力發展，國立台灣大學商學研究所未出版之博士論文。zh_TW
dc.relation.reference (參考文獻) Tan, J.J. and R.J. Litschert (1994), “Environment–strategy relationship and its performance implications: an empirical study of the Chinese electronics industry,” Strategic Management Journal, 15(1), pp. 1-20.zh_TW
dc.relation.reference (參考文獻) Teece, D.J., G. Pisano and A. Shuen (1997), “Dynamic capabilities and strategic management,” Strategic Management Journal, 18(7), pp. 509-533.zh_TW
dc.relation.reference (參考文獻) Teece, D.J. (1981), “Multinational enterprise: Market failure and market power considerations,” Sloan Management Review, 22, pp. 3-17.zh_TW
dc.relation.reference (參考文獻) Thompson, J.D. (1967), Organizations in Action. New York: McGraw Hill.zh_TW
dc.relation.reference (參考文獻) Trott, P. (1998), Innovation Management & New Product Development, London, Pitman Publishing, pp. 119-120, pp. 111-138.zh_TW
dc.relation.reference (參考文獻) Tsai, M.T. and C.M. Shih (2004), “The Impact of Marketing Knowledge among Managers on Marketing Capabilities an Business Performance,” International Journal of Management, 21, 4, pp. 524-530.zh_TW
dc.relation.reference (參考文獻) Tushman, M.L. and P. Anderson (1986), “Technological discontinuities and organizational environments,” Administrative Science Quarterly, 31, pp. 439-465.zh_TW
dc.relation.reference (參考文獻) Vorhies, D.W. and M. Harker (2000), “The capabilities and performance advantages of market-driven firms: an empirical investigation,” Australian Journal of Management, 25(2), pp. 145-171.zh_TW
dc.relation.reference (參考文獻) Walker, O.C., H.W. Boyd, J. Mullins and J.C. Larr´ech´e (2003), Marketing Strategy: Planning and Implementation (4th edn). Irwin/McGraw-Hill: Homewood, IL.zh_TW
dc.relation.reference (參考文獻) Wernerfelt, B. (1984), “A resource-based view of the firm,” Strategic Management Journal, 5(2), pp. 171-180.zh_TW
dc.relation.reference (參考文獻) 經濟部中小企業處、中華經濟研究院（民92），中華民國92年中小企業白皮書。zh_TW