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題名 台灣電腦硬體產業產品創新策略之個案研究--以某個人電腦製造公司為例
作者 沈燕柏
貢獻者 李易諭
沈燕柏
關鍵詞 新產品
新產品開發流程
創新
產品創新策略
競爭策略
五力分析
SWOT
日期 2005
上傳時間 11-Sep-2009 17:00:14 (UTC+8)
摘要 在全球個人電腦市場競爭愈演愈烈的趨勢下,台灣個人電腦硬體產業在面對多年來所賴以生存的設計代工設計製造已面臨微利化的時代,企業必須以更積極的創新精神,提高技術障礙,研發差異化的產品,引進新技術並及時推出具競爭力的創新性產品才能脫離紅海戰場的價格戰,進而為企業創造更高的營運績效。
     
     本論文屬探索性研究,並採用個案研究法,以選取一家台灣的個人電腦硬體設計製造公司為研究對象。本研究透過人員訪談的方式,針對個案公司的中高階主管(業務、行銷、研發副總及產品規劃經理等),就該個案公司的新產品研發與新產品創新策略作深入之訪談。並藉由文獻中探討所建構的觀念架構與理論基礎來界定本研究的探討範圍,其包括了探討新產品發展策略、組織結構、核心能力、創新概念來源、創新能力及競爭策略等各個構面與產品創新策略之間的關連性。
     
     本個案研究的結論如下所述:
     1、企業所擁有的資源越豐富時,其創新的可能性就越高。企業領導者對於創新,若能給予較豐富的資源,則直接提供了創新重要的基礎。因充裕的資源,亦會使得管理階層可以更有能力去追求創新,負擔創新所產生的成本,以及承擔創新可能所帶來的失敗。
     
     2、企業領導人必須建構動態的組織結構。動態的組織結構相對於僵固型組織而言,對創新會較有正面的影響。因動態的組織會對組織成員產生較少的規範,以及會給予較大的授權。因此,往往會表現出較大的彈性與調適性,所以組織內的成員較易創新。
     
     3、企業各個單位之間的互動程度高低,決定了創新的成敗。成員之間的高度互動,有助於打破創新時所需面對的障礙。企業高階管理者應積極建立跨部門之互動平台機制,供組織內成員面臨技術瓶頸時,可更容易且快速獲得集團內的資源協助,以提早將創新的產品推出到市場。
     
     
     關鍵字:新產品、新產品開發流程、創新、產品創新策略、競爭策略、五力分析、SWOT
參考文獻 一、中文部分
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15. 陳鴻基(2002),「因應台灣加入WTO後,新局勢建構兩岸經貿分工模式」,財團法人國家政策研究基金會研究報告。
16. 黃秀媛譯(2005),Kim W. C. & M. Renée著,「藍海策略-開創無人競爭的全新市場」,台北:天下。
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24. 鍾志明(1999),「新產品發展過程之資源配置與績效之關係-以國內製造業為例」,國立政治大學企業管理系博士論文。
二、英文部分
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9. Chacke, G. K.(1988). “Technology Management- Application to Corporate Markets and Military Missions,” NY: Praeger.
10. Chandler, A. D.(1962). “Strategy and Structure, Cambridge,” MA:MIT Press.
11. Cooper, R. G. and E. J. Kleinschmidt (1987). “Success Factors in Product Innovation,” Industrial Marketing Management, Vol.16, pp.215-223.
12. Crawford, C. M.(1997). “New Products Management,”4th Editions, Irwin。
13. Daft, R. L.(1978). “A dual-core model of organization innovation,” Academy of Management Journal, Vol.21, pp.193-210.
14. Damanpour, F. & W. M. Evan(1984). “Organizational innovation and performance: The problem of organizational lag.” Administrative Science Quarterly, Vol.29, pp.392-409.
15. Damanpour, F.(1988). “Innovation type, radicalness, and the adoption process.” Communication Research, Vol.15, pp.545-567.
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17. Damanpour, F.(1991). “Organizational innovation: a meta analysis of effects of determinants and moderators.” Academy of Management Journal, Vol.34, no.3, pp.555-590.
18. Dewar, R. D. and J. E. Dutton (1986). “The adoption of radical and incremental innovations: An empirical analysis,” Management Science, Vol.32 , pp.1422-1433.
19. Downs, G. W. and L. B. Mohr (1976). “Conceptual issues in the study of innovation.”
20. Drucker, P. F.(1985).“Innovation and entrepreneurship: Practice and principles,” Heinemann, London.
21. Drucker, P.F.(2002). “The Discipline of Innovation”,Harvard Business Review,p.95
22. Ettlie, J. E., W. P. Bridges, & R. D. O’Keefe (1984). “Organization strategy and structural differences for radical versus incremental innovation.” Management Journal, Vol.30, pp.682-695.
23. Evan, W. M., and G. Black(1967). “Innovation in business organization: Some factors associated with success or failure.” Journal of Business, Vol.40, pp.519-530.
24. Frankel, E. G.(1990). “Management of Technological Change,” NY: Kluwer.
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30. Guiltinan, J. P. (1999). “Launch strategy, launch tactics and demand outcomes,” Journal of Product Innovation Management, Vol.16, no.6, pp.509-529.
31. Hamel, G. (2000). “Leading the Revolution, ” Harvard Business School Press.
32. Hax, A. C. & S. M. Nicolas (1996). “The Strategy Concept and Process: A Pramatic Approach,” 2nd Edition, Upper Saddle River, NJ: Prentice Hall.
33. Henderson, R. & K. Clark (1990). “Architectural Innovation: The Configuration of Existing Product Technologies and the Failure of Established Firm,” Administrative Science Quarterly, Vol.35, No.1, Mar, pp:9-30.
34. Hill, C. W. L. and G. R. Jones(1998). “Strategic Management: An Integrated Approach,” 4rd Ed, Boston: Houghton Mifflin Co..
35. Hofer, C. W. and D. Schendel (1978). “Strategy formulation: Analytical Concepts,” St. Paul : West Publishing Company.
36. Holt , K.(1983).“The Role of the user in Product Innovation,” Technovation , Vol.12 , pp.60-75.
37. Hultink, E. J., S. Hart, H. S. J. Robben & A. Griffin(2000). “Launch decision and new product success: An empirical comparison of consumer and industrial products,” Journal of Product Innovation Management, Vol. 17, no.1, pp.5-23.
38. J. A. Schumpeter(1932). “The Theory of Economic Development,” Harvard University Press, Cambridge, Mass, p.56.
39. Johnson, S. L. and A. J. Jones(1957). “How to Organize for New Product,” Harvard Business Review, pp.35.
40. Knight, K. E.(1967). “A descriptive model of the intra-firm innovation process.” Journal of Business, Vol.40, pp.478-496.
41. Kuczmarski, T. D. (1992). “Managing New Product: the Power of Innovation,” Prentice-Hall, Englewood Cliffs, N.J, pp.33-36.
42. Learned, E.P.,C.R. Christensen, K.R. Andrews, and W.D.Guth(1965),Business Policy: Text and Case, Homewood, IL: Richard D. Irwin.
43. Marguish, D. G.(1982). “The Anatomy of Successful Innovation,” Winthrop Publishers, Cambridge.
44. Mayer, H., R. Marc & B. Edward(1986). “ New Product Strategy in Small Technology-Based Firms: A Pilot Study,” Management Science, Vol. 32, pp.806-821.
45. McGill, M. ,J. W. Slocum, Jr. & D. Lei(1992). “Management Practices in Learning Organizations,” Organizational Dynamics, Summer, pp.5-17.
46. Michael E. P.(1985). “Competitive Advantage: Creating and Sustaining Superior Performance,” New York: The Free Press.
47. Miles, R. E., & C. C. Snow(1978). “Organization strategy, structure, and process,” New York: McGraw-Hill.
48. Mintzberg, H.(1978). “Patterns in Strategy Formation, ”Management Science, Vol.24, pp.934-948.
49. Newell, S. & J. Swan(1995). “Professional Associations as Inportant Mediators of The Innovation Process,” Science Communication, Vol.16, No.4, pp.371-87.
50. Nord, W. R. and S. Tucker(1987). “Implementing routine and radical innovation.” MA : Lexington Books.
51. Pitts, R. A. & D. Lei(2000). “Strategic Management: Building and Sustaining Competitive Advantage ,”Second Edition, South–Western College.
52. Robins, S. P. & A. D. David (2001). “Fundamentals of Management,” 3rd ed. ,Upper Saddle River, NJ: Prentice Hall Inc.
53. Rowe, L. A., & W. B. Boise(1974). “Organizational innovation: Current research and evolving concepts,” Public Administration Review, Vol. 34, pp.284-293.
54. Saren, M.A.(1984). “A classification and review of models of the intra firm innovation process,” R&D Management, Vol.14, no.1, pp.11-24.
55. Schumann, P., D. Prestwood, A. Tong & J. Vanston(1994). “Innovate: Straight Path to Quality, Customer Delight, and Competitive Advantage,” NY: McGraw-Hill.
56. Song, X. M. and M. M. Montoya-Weiss (1998). “Critical Development Activities for Really New versus Incremental Products, ” Journal of Product Innovation Management, Vol.15, no.2, pp.124-135.
57. Swanson, E. B. ( 1994 ).“Information Systems Innovation among Organizations,” Management Science, Vol.40, no.9, pp.1069-92.
58. Thomas J. R.(1993). “New Product Development– Managing and Forecasting for Strategic Success,” New York: John Wiley & Sons Inc.
59. Thompson, J. D.(1967). “Organization in Action: Social Science Base of Administrative Theory,” New York: McGraw-Hill.
60. Tushman, M. L. and D. Nadler(1986). “Organizing for Innovation”, California Management Review, Vol.28, No.3, pp.74-92.
61. Ulrich, K. T. & S. D. Eppinger(1995). “Product Design and development,” New York: McGraw-Hill.
62. Wolfe, R. A.(1994). “Organizational innovation: Review, critique and suggested research directions,” Journal of Management Studies, Vol. 31, no.3, pp.405-430.
三、其他(全球資訊網站)
1.國際數據資訊(IDC) http//www.idc.com.tw
2.資策會MIC-AISP情報顧問服務網站 http//www.mic.iii.org/intelligence
3.電子時報科技網(DigiTimes) http//www.digitimes.com.tw
4.產業資訊服務網(ITIS) http//www.itis.org.tw
描述 碩士
國立政治大學
企業管理研究所
92932511
94
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0929325111
資料類型 thesis
dc.contributor.advisor 李易諭zh_TW
dc.contributor.author (Authors) 沈燕柏zh_TW
dc.creator (作者) 沈燕柏zh_TW
dc.date (日期) 2005en_US
dc.date.accessioned 11-Sep-2009 17:00:14 (UTC+8)-
dc.date.available 11-Sep-2009 17:00:14 (UTC+8)-
dc.date.issued (上傳時間) 11-Sep-2009 17:00:14 (UTC+8)-
dc.identifier (Other Identifiers) G0929325111en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/29989-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 92932511zh_TW
dc.description (描述) 94zh_TW
dc.description.abstract (摘要) 在全球個人電腦市場競爭愈演愈烈的趨勢下,台灣個人電腦硬體產業在面對多年來所賴以生存的設計代工設計製造已面臨微利化的時代,企業必須以更積極的創新精神,提高技術障礙,研發差異化的產品,引進新技術並及時推出具競爭力的創新性產品才能脫離紅海戰場的價格戰,進而為企業創造更高的營運績效。
     
     本論文屬探索性研究,並採用個案研究法,以選取一家台灣的個人電腦硬體設計製造公司為研究對象。本研究透過人員訪談的方式,針對個案公司的中高階主管(業務、行銷、研發副總及產品規劃經理等),就該個案公司的新產品研發與新產品創新策略作深入之訪談。並藉由文獻中探討所建構的觀念架構與理論基礎來界定本研究的探討範圍,其包括了探討新產品發展策略、組織結構、核心能力、創新概念來源、創新能力及競爭策略等各個構面與產品創新策略之間的關連性。
     
     本個案研究的結論如下所述:
     1、企業所擁有的資源越豐富時,其創新的可能性就越高。企業領導者對於創新,若能給予較豐富的資源,則直接提供了創新重要的基礎。因充裕的資源,亦會使得管理階層可以更有能力去追求創新,負擔創新所產生的成本,以及承擔創新可能所帶來的失敗。
     
     2、企業領導人必須建構動態的組織結構。動態的組織結構相對於僵固型組織而言,對創新會較有正面的影響。因動態的組織會對組織成員產生較少的規範,以及會給予較大的授權。因此,往往會表現出較大的彈性與調適性,所以組織內的成員較易創新。
     
     3、企業各個單位之間的互動程度高低,決定了創新的成敗。成員之間的高度互動,有助於打破創新時所需面對的障礙。企業高階管理者應積極建立跨部門之互動平台機制,供組織內成員面臨技術瓶頸時,可更容易且快速獲得集團內的資源協助,以提早將創新的產品推出到市場。
     
     
     關鍵字:新產品、新產品開發流程、創新、產品創新策略、競爭策略、五力分析、SWOT
zh_TW
dc.description.tableofcontents 摘要 Ⅰ
     目次 Ⅱ
     表目錄 Ⅳ
     圖目錄 Ⅵ
     第一章 緒論 1
      第一節 研究背景與動機 1
      第二節 研究目的 3
      第三節 研究範圍與限制 4
      第四節 研究流程 6
      第五節 論文章節簡介 7
     第二章 文獻探討與理論基礎 8
      第一節 新產品 8
      第二節 創新 24
      第三節 競爭策略 38
     第三章 研究設計 49
      第一節 研究架構 49
      第二節 研究方法 51
     第四章 外部環境分析 53
      第一節 總體環境分析 53
      第二節 電腦硬體產業環境分析 61
      第三節 電腦產業面臨的機會與威脅 94
     第五章 個案探討 97
      第一節 個案公司沿革及現況 97
      第二節 個案公司競爭力分析與探討 105
      第三節 個案公司面臨之問題與挑戰 109
      第四節 個案公司之因應策略 112
      第五節 個案公司產品創新策略的分析與探討 118
      第六節 產品創新策略的關鍵成功因素 132
     第六章 結論與建議 145
      第一節 結論 145
      第二節 建議 147
     參考文獻 148
     
     表 目 錄
     
     表2-1 國內外學者對新產品的定義 9
     表2-2 新產品的分類-技術水準與市場新穎度觀點 10
     表2-3 新產品分類文獻彙整 14
     表2-4 新產品上市策略性活動之文獻彙整 21
     表2-5 創新分類文獻彙整 31
     表3-1 個案公司經理人訪談統計表 52
     表4-1 2006年10大IT趨勢 57
     表4-2 2005-2009年全球PC市場出貨量預測 62
     表4-3 2006年主要區域電腦市場出貨量預測 63
     表4-4 2006-2007年台灣個人電腦市場規模 64
     表4-5 1995-2007年中國大陸個人電腦市場規模 66
     表4-6 1995-2004年中國大陸電腦市場競爭排名 68
     表4-7 2003-2007年日本個人電腦市場銷售量 69
     表4-8 2003-2004年日本個人電腦廠商市佔率-銷售量 70
     表4-9 台灣資訊工業發展歷程演進 73
     表4-10 台灣桌上型電腦廠商中國大陸生產基地分佈概況 90
     表4-11 台灣筆記型電腦廠商中國大陸生產基地分佈概況 90
     表5-1 個案公司全球製造基地 100
     表5-2 最近五年度開發成功之技術及產品 101
     表5-3 近三年重大資訊化支出 102
     表5-4 個案公司五年度的損益表 104
     表5-5 個案公司SWOT分析表 108
     表5-6 OBM、OEM、ODM之比較表 122
     表5-7 個人電腦的十一個組裝層級 125
     表5-8 產品創新專案類型狀態比較 127
     
     圖 目 錄
     
     圖1-1 研究流程 6
     圖2-1 新產品概念圖 8
     圖2-2 新產品的分類-公司與市場新穎度觀點 11
     圖2-3 Cooper之新產品開發流程 15
     圖2-4 新產品開發過程 16
     圖2-5 產品發展(產品創新)矩陣 19
     圖2-6 新產品發展(產品創新)矩陣 28
     圖2-7 Handerson and Clark之創新分類 29
     圖2-8 創新矩陣 30
     圖2-9 Gary Hamel創新分類 30
     圖2-10 五力分析模型 43
     圖3-1 研究架構 50
     圖4-1 2004年中國大陸PC區域市場規模 67
     圖4-2 台灣NB產業三大群體勢力發展變化 79
     圖4-3 中國大陸PC廠商生產基地佈局與各地區出貨比重 87
     圖5-1 個案公司集團組織圖 98
     圖5-2 個案公司事業部組織圖 99
     圖5-3 個案公司五力分析 107
     圖5-4 個案公司新產品開發流程圖 118
     圖 5-5 個案公司矩陣式的研發專案管理 124
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0929325111en_US
dc.subject (關鍵詞) 新產品zh_TW
dc.subject (關鍵詞) 新產品開發流程zh_TW
dc.subject (關鍵詞) 創新zh_TW
dc.subject (關鍵詞) 產品創新策略zh_TW
dc.subject (關鍵詞) 競爭策略zh_TW
dc.subject (關鍵詞) 五力分析zh_TW
dc.subject (關鍵詞) SWOTen_US
dc.title (題名) 台灣電腦硬體產業產品創新策略之個案研究--以某個人電腦製造公司為例zh_TW
dc.type (資料類型) thesisen
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