| dc.contributor.advisor | 賴士葆<br>林宏遠 | zh_TW |
| dc.contributor.author (Authors) | 張家豪 | zh_TW |
| dc.creator (作者) | 張家豪 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 11-Sep-2009 17:01:57 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 17:01:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 17:01:57 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0953550651 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/30003 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 95355065 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 近年來GPS相關產品與各項應用蓬勃發展，當中又以GPS手持裝置最受人矚目，根據各項數據顯示，GPS手持裝置的出貨量近年來呈現高度的成長，GPS手持裝置產品與其相關應用無疑是當前最具前景的產業之一。然而目前有關GPS的研究多半偏向技術為主，鮮少有研究以消費者為焦點從事研究，因此本研究將朝這個方向出發，主要探討影響消費者GPS手持裝置採用意願的相關影響因素。 本研究以科技採用模型為主要的理論依據，在經過文獻探討後將影響因素分成個人因素、社會因素與科技因素三大類，並據此發產出相關研究架構。同時本研究採用研究調查法，以北部大專以上學生為主要抽樣對象，紙本問卷與網路問卷共回收有效問卷286份。在經過資料分析後，發現個人創新性、自我效能、知覺服務可獲得性、社會影響各會以不同方式影響消費者GPS手持裝置行為採用意願。本研究並據此對實務與後續研究提出相關建議。 | zh_TW |
| dc.description.tableofcontents | 目錄 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題與目的 2 第三節 研究範圍與限制 3 第四節 研究流程 5 第二章 文獻探討 6 第一節 科技接受模型 6 第二節 外部影響因素 11 2.1 個人因素 11 2.2 社會因素 15 2.3 特定科技因素 16 第三節 GPS歷史沿革與發展現況 22 第三章 研究方法 25 第一節 研究架構 25 第二節 研究變數與假說 28 第三節 問卷設計 34 第四節 抽樣方法及問卷發放 37 第五節 統計分析方法 37 第四章 研究結果 40 第一節 基本資料分析 40 第二節 信度與效度分析 44 第三節 研究模型建構與檢驗 52 第五章 結論與建議 59 第一節 研究結論 59 第二節 理論與實務意涵 66 第三節 後續研究建議 71 參考文獻 72 中文部分 72 英文部分 73 網站部分 83 附錄一 正式問卷 84 表目錄 表2-2 理性行為理論各個構面的定義 7 表2-4 文獻中科技接受模型曾應用過的資訊科技系統 10 表2-5 相關文獻整理 20 表3-1 衡量構念與研究假說 33 表3-2 衡量構念與研究問項 35 表4-1問卷回收狀況統計表 40 表4-2有效樣本結構-性別 40 表4-3有效樣本結構-年齡 41 表4-4有效樣本結構-平均每月到外縣市或郊區的次數 42 表4-5有效樣本結構-教育程度 42 表4-6有效樣本結構-每月平均所得 43 表4-7各題項答題結果 44 表4-8 Cronbach 係數大小所對應意涵 46 表4-9各構念信度分析結果 47 表4-10 各構面組合信度 48 表4-11各構念收斂效度分析結果 50 表4-12修正後題項彙整 54 表4-13測量模型適配度 54 表4-14結構模型適配度 55 表5-1 假說驗證結果 60 圖目錄 圖1 1 GPS手持式裝置 3 圖1 2 研究流程 5 圖2-10 理性行為理論的模型 7 圖2-12 Davis 1996年所提及的科技接受模型最終版本 9 圖2-13 價格效果的概念性關係 19 圖3-1 影響來源的概念性分類方式 26 圖3-2 研究架構 27 圖4-1 本研究測量模式 53 圖4-2 路徑分析結果 56 圖5-1 影響因素與所對應的研究假說 59 圖5-2 多數GPS手持裝置以圖像呈現地圖資料 62 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0953550651 | en_US |
| dc.subject (關鍵詞) | GPS | zh_TW |
| dc.subject (關鍵詞) | 科技接受模型 | zh_TW |
| dc.subject (關鍵詞) | 個人創新性 | zh_TW |
| dc.subject (關鍵詞) | 自我效能 | zh_TW |
| dc.subject (關鍵詞) | 社會影響 | zh_TW |
| dc.subject (關鍵詞) | 知覺服務可獲得性 | zh_TW |
| dc.subject (關鍵詞) | 知覺貨幣價值 | zh_TW |
| dc.subject (關鍵詞) | GPS | en_US |
| dc.subject (關鍵詞) | TAM | en_US |
| dc.subject (關鍵詞) | Personal Innovativeness | en_US |
| dc.subject (關鍵詞) | Self-Efficiency | en_US |
| dc.subject (關鍵詞) | Social Influence | en_US |
| dc.subject (關鍵詞) | Perceived Service Availability | en_US |
| dc.subject (關鍵詞) | Perceived Monetary Value | en_US |
| dc.title (題名) | 以科技採用模型之觀點探討採用手持GPS之影響因素 | zh_TW |
| dc.type (資料類型) | thesis | en |
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