| dc.contributor.advisor | 譚丹琪 | zh_TW |
| dc.contributor.author (作者) | 馬冠裕 | zh_TW |
| dc.creator (作者) | 馬冠裕 | zh_TW |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 11-九月-2009 17:02:05 (UTC+8) | - |
| dc.date.available | 11-九月-2009 17:02:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-九月-2009 17:02:05 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0963550061 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/30004 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 96355006 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 過去許多學者針對不同國家、產業等企業進行研究實證，探討國際化程度與經營績效兩者的關係，但並無具體且一致的結論。 本研究以2004年台灣上市公司共649家廠商為樣本，並以海外投資金額佔總投資金額的比例衡量國際化程度，實證其與績效（以資產報酬率衡量）間兩者的關係，並加入國際化範疇與企業資源作為調節變數，探討是否存在有其他因素影響兩者之關係；國際化範疇以海外投資國家數衡量，而企業資源則以是否隸屬集團之企業、負債比率、及企業營收成長率作為衡量指標。 研究結果發現，當投資國家數愈多、企業負債比率愈高、以及企業營收成長率愈低，則對國際化程度與績效間的關係有弱化的影響，而是否隸屬集團企業則在本研究實證中，影響效果並不顯著。 最後，由於國內外文獻對於國際化程度與經營績效兩者之間的關係之研究結論並不一致，因此本研究以台灣上市公司為樣本，欲探討國際化程度與企業經營績效之關係，實證發現兩者呈現U型相關，亦即在國際化初期，由於存在許多因不同文化、環境所產生的障礙，導致經營績效的下降，然而隨著國際經驗的提升、規模經濟效益的顯現，使得績效漸入佳境。 | zh_TW |
| dc.description.tableofcontents | 目次 3 第一章 緒論 4 第一節 研究背景與動機 4 第二節 研究問題 6 第三節 研究範圍與流程 7 第二章 文獻探討 9 第一節 國際化定義 9 第二節 國際化的形式 10 第三節 國際化的動機與成本 13 第四節 國際化程度衡量 18 第五節 國際化程度與企業績效之實證研究 20 第三章 研究設計 25 第一節 研究假設 25 第二節 資料蒐集與樣本選擇 31 第三節 變數定義與衡量 32 第四節 研究方法 36 第四章 研究結果與分析 42 第一節 樣本描述 42 第二節 實證結果分析 48 第五章 結論與建議 55 第一節 研究結論 56 第二節 研究限制及後續研究方向 58 第三節 管理上之意涵 59 參考文獻 61 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0963550061 | en_US |
| dc.subject (關鍵詞) | 國際化 | zh_TW |
| dc.subject (關鍵詞) | 績效 | zh_TW |
| dc.subject (關鍵詞) | 海外投資國家數 | zh_TW |
| dc.subject (關鍵詞) | 集團企業 | zh_TW |
| dc.subject (關鍵詞) | 負債比率 | zh_TW |
| dc.subject (關鍵詞) | 企業營收成長率 | zh_TW |
| dc.title (題名) | 企業國際化與經營績效之研究—以台灣上市公司為例 | zh_TW |
| dc.type (資料類型) | thesis | en |
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