| dc.contributor.advisor | 陳建維 | zh_TW |
| dc.contributor.author (Authors) | 楊佩容 | zh_TW |
| dc.creator (作者) | 楊佩容 | zh_TW |
| dc.date (日期) | 2005 | en_US |
| dc.date.accessioned | 11-Sep-2009 17:06:41 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 17:06:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 17:06:41 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0093351031 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/30038 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營與貿易研究所 | zh_TW |
| dc.description (描述) | 93351031 | zh_TW |
| dc.description (描述) | 94 | zh_TW |
| dc.description.abstract (摘要) | 台灣的高科技產業在全球供應鏈中擁有舉足輕重的地位，亦面臨全球化之下所帶來前所未有的激烈競爭。在此瞬息萬變的環境下，創新已成為支持企業生存，進一步帶來差異化優勢的原動力。而企業內部的策略導向主宰著企業的策略擬定，包括創新策略。其中市場導向被學者認為是現代行銷管理和策略的核心之一，它不僅對組織績效有正向影響，更被認為能透過創新來影響組織績效。技術機會主義是一個新興的概念，對企業採用新技術的能力有正向影響，與技術層面的創新息息相關。本研究創新行為分為製程創新、產品創新與管理創新，旨在探討技術機會主義與市場導向對於企業創新行為的影響，並加入技術變動性與市場變動性作為權變因素，檢視其對企業策略導向與創新行為之間關係的影響。 本研究以新竹、南港以及內湖等三個科學園區的積體電路、電腦與周邊設備、通訊、光電、精密機械、生物技術等廠商作為實証研究的對象，有效分析樣本廠商共80家。資料蒐集後分別以信度、效度檢定、迴歸分析等方法來進行實證並驗證本研究所提出之各項假設。研究結果發現：（1）技術機會主義對於企業製程創新行為有正向影響，且環境中技術變動性提高會強化該影響效果；市場變動性提高則會減弱影響效果。（2）技術機會主義對於企業產品創新行為有正向影響，環境中技術變動性不會影響該效果，市場變動性提高則會減弱該效果。（3）市場導向對於企業的產品創新行為沒有正向影響，且環境中技術與市場變動性皆不會影響該效果。（4）市場導向對企業的管理創新行為有正向影響，而環境中的技術與市場變動性皆不會影響該效果。 | zh_TW |
| dc.description.tableofcontents | 目錄 目錄…………………………………………………….. ……………... ... I 表目錄…………………………………………………….. ……………... III 圖目錄…………………………………………………….. ……………... IV 第一章 緒論………………………………………………………........... 01 1.1 研究背景與動機……………………………………………………... 01 1.2 研究目的…………………………………………………………….. 03 1.3 研究程序…………………………………………………………….. 03 第二章 文獻探討………………………………………………………... 05 2.1 企業創新行為……………………………………………………….. 05 2.2 影響創新行為之公司因素………………………………………….... 12 2.3 高科技產業之定義與特性………………………………………….... 18 2.4 研究架構與假設……………………………………………………... 25 第三章 研究方法………………………………………………………... 33 3.1 研究方法…………………………………………………………….. 33 3.2 問卷設計……………………………………….. …………………... 33 3.3 變數定義與衡量……………………………………………………... 34 3.4 問卷發放…………………………………………………………….. 38 3.5 資料分析………………………………………….…………………. 39 第四章 研究結果………………………………………………………..... 43 4.1 基本資料分析…………………………………….………………..... 43 4.2 信度與效度分析……………………………………………………... 44 4.3 迴歸分析………………………………………….………………..... 50 4.4 發現與討論……………………………………….………………..... 56 第五章 結論與建議……………………………………………………… 59 5-1 研究結論………………………………………….…………………. 59 5-2 研究貢獻……………………………………………………………. 59 5-3 管理義涵……………………………………………………………. 60 5-4 研究限制……………………………………………………………. 60 5-5 後續研究建議……………………………………………………….. 61 附錄 參考文獻……………………………………………………...………….. 63 研究問卷……………………………………………………...………….. 68 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093351031 | en_US |
| dc.subject (關鍵詞) | 技術機會主義 | zh_TW |
| dc.subject (關鍵詞) | 市場導向 | zh_TW |
| dc.subject (關鍵詞) | 創新行為 | zh_TW |
| dc.title (題名) | 台灣高科技廠商市場導向、技術機會主義與創新行為關係之研究 | zh_TW |
| dc.type (資料類型) | thesis | en |
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