| dc.contributor.advisor | 陳建維 | zh_TW |
| dc.contributor.author (Authors) | 林冠均 | zh_TW |
| dc.creator (作者) | 林冠均 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 11-Sep-2009 17:08:41 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 17:08:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 17:08:41 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095351042 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/30057 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營與貿易研究所 | zh_TW |
| dc.description (描述) | 95351042 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 在面對產業激烈競爭之下，企業會利用許多方式來取得競爭優勢，技術的採用則是其中很重要的方式之一。企業為了取得競爭優勢或提高績效，應擬定適當的技術策略，而技術策略的擬定會受到公司內部所擁有的資產與能力而有所不同。技術機會主義便代表了組織意識並回應技術改變的能力，有助於企業的技術採用與公司績效的提升，成為企業競爭策略中一項重要的關鍵資源。因此本研究擬探討技術機會主義與公司績效的關係，並納入調節變數，以探討其對技術機會主義與公司績效的影響。 本研究針對台灣1,000家上市上櫃公司為樣本所作的問卷抽樣調查研究分析結果顯示： 1.技術機會主義有助於企業的技術採用與公司績效的提升。 2.主動式市場導向對於公司績效的影響。 3.當環境之直接網路外部性愈強時，會使技術機會主義對公司績效的正向效果減弱。 4.當環境之間接網路外部性愈強時，會使技術機會主義對公司績效的正向效果增強。 5.當公司之主動式市場導向愈大時，會增強技術機會主義對公司績效的負向效果。 本研究由企業的角度，探討企業的技術機會主義與技術採用的關聯，引申其與公司績效間的關係，並加入外在環境及內部策略導向的調節變數，藉以探討績效表現的變動方向及程度。由於過去的文獻多著墨在影響技術採用的因素上，但鮮少探討技術採用與績效間的關係，因此本研究結果可提供企業技術策略制定與評估之參考。 | zh_TW |
| dc.description.tableofcontents | 目錄 I 表目錄 I 圖目錄 I 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究程序 3 第二章 文獻探討 5 第一節 技術與競爭的關係和技術採用的重要性 5 第二節 技術機會主義 7 第三節 企業外部環境 9 第四節 市場導向 14 第五節 公司績效之衡量 20 第三章 研究架構與假設 22 第一節 研究架構 22 第二節 研究假設 24 第四章 研究方法 27 第一節 研究設計 27 第二節 問卷設計 27 第三節 變數定義與衡量 28 第四節 資料蒐集與分析程序 32 第五章 研究結果 34 第一節 信度與效度分析 34 第二節 迴歸分析 38 第三節 假設驗證與研究發現 42 第四節 發現與討論 44 第六章 結論與建議 47 第一節 研究結論 47 第二節 研究貢獻 48 第三節 管理意涵 49 第四節 研究限制 50 第五節 後續研究建議 51 參考文獻 53 附錄-問卷 64 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095351042 | en_US |
| dc.subject (關鍵詞) | 技術機會主義 | zh_TW |
| dc.subject (關鍵詞) | 公司績效 | zh_TW |
| dc.subject (關鍵詞) | 主動式市場導向 | zh_TW |
| dc.subject (關鍵詞) | 競爭強度 | zh_TW |
| dc.subject (關鍵詞) | 網路外部性 | zh_TW |
| dc.title (題名) | 技術機會主義與公司績效之關係-調節變數分析 | zh_TW |
| dc.type (資料類型) | thesis | en |
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