| dc.contributor.advisor | 王文英 | zh_TW |
| dc.contributor.author (Authors) | 洪仲瑜 | zh_TW |
| dc.creator (作者) | 洪仲瑜 | zh_TW |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 11-Sep-2009 17:18:28 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 17:18:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 17:18:28 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0090353007 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/30128 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 會計研究所 | zh_TW |
| dc.description (描述) | 90353007 | zh_TW |
| dc.description (描述) | 91 | zh_TW |
| dc.description.abstract (摘要) | 網際網路的盛行及普及，使得客戶的消費觸角由區域性伸展到全球無遠弗屆之處，激烈的競爭環境使得今日企業經營的重點轉為「客戶導向」，企業必須針對客戶的需求提供適當的產品和服務，以確保其在市場上的地位。而顧客對產品或服務的需求相當多元化，企業資源有限無法同時滿足，因此必須選擇其欲提供給顧客的主要價值，依據其所選擇之主要價值不同而採取不同的策略類型。 工欲善其事，必先利其器，企業為落實其策略且配合其所屬產業環境及特性之不同，須具備一定的能力及資源。而在此新知識經濟型態下，企業的競爭要素已由實體資產轉為無形的知識財，即許多學者所稱之智慧資本。因此本研究主要在探討產業及策略對智慧資本之影響。在某種產業或策略下所應具備且加強之重要智慧資本為何?又不同產業及策略下，所重視之智慧資本是否會有所不同? 本研究採取問卷調查法，以我國上市之資訊電子業及上市、櫃之金融服務業為研究對象。首先，根據相關文獻探討及企業實訪談之結果完成問卷設計，並發放大規模問卷，接著以回收之問卷進行分析，以了解各產業及策略類型下所重視之智慧資本為何，再進一步分析各產業及各策略類型下所重視之智慧資是否有所異同，經整理分析，做出以下結論： 一、資訊電子業及金融服務業共同重視之智慧資本項目為關係面中的「回應客戶問題的迅速性」、「售後服務的完善性」、「公司回應市場的能力」、「客戶重購率」及人力面的「員工對品質要求的意識」。產品領導策略、營運卓越策略及顧客親近策略共同重視之智慧資本為「回應客戶問題的迅速性」、「售後服務的完善性」、「公司回應市場的能力」。 二、產業別會影響智慧資本項目之重視程度，資訊電子業較重視創新面及其相關之智慧資本；策略類型之不同會影響智慧資本之重視程度，產品領導策略者較重視創新面及其相關智慧資本，顧客親近策略者較重視關係面及其相關之智慧資本。 三、企業應考量其所屬之產業及所選擇之策略類型，辨認重要之智慧資本，並進一步加以創造、累積及維持。 | zh_TW |
| dc.description.tableofcontents | 目錄……………………………………………………………………………… Ⅰ 圖目錄…………………………………………………………………………… Ⅱ 表目錄…………………………………………………………………………… Ⅲ 第一章 緒論…………………………………………………………………… 1 第一節 研究背景及動機…………………………………………………… 1 第二節 研究目的及問題…………………………………………………… 2 第三節 研究貢獻…………………………………………………………… 3 第四節 論文架構與研究流程……………………………………………… 4 第二章 文獻探討……………………………………………………………… 6 第一節 資源基礎理論之相關文獻探討…………………………………… 6 第二節 策略類型分類之相關文獻探討…………………………………… 10 第三節 智慧資本分類及衡量之相關文獻探討…………………………… 15 第四節 策略或產業與智慧資本間關係之相關文獻探討………………… 32 第五節 研究延伸…………………………………………………………… 47 第三章 研究設計……………………………………………………………… 59 第一節 觀念性架構………………………………………………………… 59 第二節 研究方法…………………………………………………………… 60 第三節 研究對象之選擇…………………………………………………… 61 第四節 資料蒐集及分析方法……………………………………………… 65 第四章 實地訪談及問卷設計定稿…………………………………………… 68 第一節 企業實地訪談結果………………………………………………… 68 第二節 問卷定稿與預試結果……………………………………………… 79 第五章 問卷結果分析………………………………………………………… 81 第一節 問卷發放及回收情形……………………………………………… 81 第二節 問卷結果分析……………………………………………………… 83 第六章 結論與建議…………………………………………………………… 114 第一節 研究結論…………………………………………………………… 114 第二節 研究建議…………………………………………………………… 117 第三節 研究限制…………………………………………………………… 120 參考文獻………………………………………………………………………… 121 附錄：研究問卷………………………………………………………………… 125 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090353007 | en_US |
| dc.subject (關鍵詞) | 智慧資本 | zh_TW |
| dc.subject (關鍵詞) | 策略 | zh_TW |
| dc.subject (關鍵詞) | 資訊電子業 | zh_TW |
| dc.subject (關鍵詞) | 金融服務業 | zh_TW |
| dc.title (題名) | 產業及策略對智慧資本之影響--以我國資訊電子業及金融服務業為研究對象 | zh_TW |
| dc.type (資料類型) | thesis | en |
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