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題名 平衡計分卡之設計及運用-以某研究機構為模擬
作者 李佳恩
貢獻者 吳安妮
李佳恩
關鍵詞 非營利組織
平衡計分卡
策略形成
策略執行
日期 2008
上傳時間 11-Sep-2009 17:31:49 (UTC+8)
摘要 非營利組織(Nonprofit Organizations,簡稱 NPO )近年來在國內外蓬勃發展,儼然成為社會良心與進步的另一主要推動力。雖然 NPO 無所謂的財務利潤底線與市場機制,但對管理制度亦有其實務上的需求,再加上大環境急劇變化所帶來的挑戰,因此 NPO 相較營利事業反而更需要好的管理制度( Drucker,1990)。
     『平衡計分卡』(The Balanced Scorecard,簡稱 BSC )是一在歐美政府部門以及 NPO 已應用多年,且有許多成功案例的整合性策略管理系統與績效評量工具,其功能足以協助組織整合資源,聚焦策略,及落實策略,具體改善組織的績效表現。本研究以國家型研究機構為研究對象,設計一包括策略形成到策略執行的BSC應用架構及模式。以下為本研究發現﹕
     一、在策略形成方面﹕NPO從使命出發,結合BSC SWOT與波特等的策略理論,可協助組織從最重要的四個管理構面上,找出發展的最佳策略。這些策略內容涵蓋最重要的利益關係人,以及營運成功必需考量的完整構面,並具有明確的策略假設與立論邏輯,有助策略的澄清、檢討、改進。
     二、在執行策略的規劃方面﹕BSC提供一個完整的策略執行架構,整個架構涵蓋落實策略所有必備的策略元件與管理構面,並以因果邏輯關係互相連結,容易驗證、檢討、與作策略改進,故具有高度的完整性、平衡性、和可行性。大幅度增加NPO策略執行成功的機會。
     
     本研究嘗試為非營利部門設計一套BSC的應用模式,希望協助NPO將崇高的理想經由BSC落實,彌補NPO長期以來執行經營較弱的一環。
Nonprofit Organizations, abbreviated as NPO, have been developed vigorously throughout the world in recent years. On such issues as Environmental Protection, Aid to Minority Groups, Education & Culture, Health Caring, and Spiritual Purification, NPO no doubt has become one of the most important driving forces to promote social conscience and the society progressing. Most of the NPO neither have the so-called bottom line on financial profits nor have the market mechanism, plus the lack of proper managerial tools, which easily leads an inefficient result. NPO, like many for-profit organizations are facing many severe challenges from the rapid changes in environment. As Dr. Peter Drucker concluded, it is even more necessary for NPO to have a better managerial system than Profit Organization has (Drucker, 1990).
     The Balanced Scorecard (abbreviated as BSC) has been implemented into big conglomerates, public sectors, and NPO in Europe and USA for many years, and proved to be a powerful integrating tool for strategic management and performance measurement system through many successful cases. BSC could help the organizations to focus the resources on strategy and execute the strategy properly to enhance the performance of the organizations. This research will design a BSC implementing model for a mid-size NPO, Taiwan Sunshine Welfare Foundation. The model will include strategy formation, planning, and executing. The findings from this research are as follows:
     1. The strategic formation: Based on mission, the BSC SWOT and the strategic theories could be great tools for NPO to find out the best and workable strategies in the most important perspectives. These strategies will cover all the important stakeholders and a complete framework that is essential to success. Precise assumptions and logical argumentations characterize the nature of this strategy formation, which could support the clarification and review of strategies as well as the strategic learning.
     2. The planning of strategies execution: The framework provided by BSC covers all the necessary elements and managing perspectives required for the successful execution of strategies. These strategic elements are connected each other with logical and cause-and effect relations, so they are easy to be verified, examined, and improved. Having been transferred to the daily activities of the employees, the strategies have great workability as well.
     This research has attempted to design an application model for NPO to implement BSC, and expects to assist NPO in transferring the great ideas to a real success and compensate the long-existed weakness in NPO operation.
參考文獻 參考文獻
一、中文部分
Drucker, Peter F. 1990. Managing the Nonprofit Organization﹐中譯名:非營利機構的經營之道﹐余佩珊譯(1994)﹐台北:遠流出版公司。
Kaplan, Robert S. , and Robin Cooper. 1998. Cost & Effect,中譯名:成本與效應﹐徐曉慧譯(2000)﹐台北:臉譜出版社。
Kaplan, Robert S. , and David P. Norton. 2001. Strategic Focused Organization﹐中譯名:策略核心組織﹐ARC 遠擎管理顧問公司譯(2001)﹐ 台北:臉譜出版社。
Mintzberg, Henry, Bruce Ahistrand, and Joseph Lampel, 1998, Strategy Safari,
中譯名:策略巡禮﹐林金榜譯﹐2003, 台北:城邦文化事業出版。
Porter, Michael E., 1980, Competitive Strategy, 中譯名:競爭策略﹐周旭華譯
(1998), 台北:天下遠見出版。
_. 1985. Competitive Advantage, 中譯名:競爭優勢, 李明軒 邱如美合譯(1999)﹐台北:天下遠見出版。
司徒達賢﹐1996,我國 NPO 目標制定與績效評估之研究,行政院國科會專題研究計畫成果報告。
,1999,非營利組織的經營管理,台北:天下遠見。
,1999,策略管理新論,台北:智勝出版。
吳安妮,2003, BSC 之精髓、範疇及整合,會研月刊,第211期。
吳思華,2000,策略九說—策略思考的本質,台北:臉譜出版社。
吳佩霙,2004,推行平衡計分卡對組織、員工及績效影響之研究-以某個案公司為例,國立政治大學會計學系碩士論文。
林雅婷,2006,實施平衡計分卡對員工認知評價與組織績效影響,國立政治大學會計學系碩士論文。
許士軍,1977,誰說非營利組織不需要管理,現代管理月刊,1977
年 8月:13-15。
二、英文部份
Cokins, Gary. 2001. Activity-Based Cost Management, New York : John Wiley& Sons, Inc.
Ellingson, Dee Ann, and Jacob R. Wambsganss. 2001. Modifying the approach to planning and evaluation in governmental entities: a “Balanced Scorecard” approach﹒J. of Public Budgeting, Accounting, & Financial Management 13(1): 103-120.
Herzlinger, Regina E. 1996 . ”Can Public Trust in Nonprofits and Governments Be Restored ? ” Harvard Business Review (March/April): 97-107.
Johnson, Lauren K. 2003. The Texas Education Agency: Boosting Performance and Accountability with the BSC . Balanced Scorecard Report (May/June):6-8.
Kaplan, Robert S. 2001. Strategic Performance Measurement and Management
in Nonprofit Organizations﹒Nonprofit Management & Leadership (Spring): 353-370.
______________. 2002. The Balanced Scorecard and Nonprofit Organizations﹒Balanced Scorecard Report (Nov./Dec.): 1-4.
Locke, Edwin A. 2001. Motivation by Goal Setting﹒Harvard Business Review (Nov.)
Mintzberg, Henry. 1994. The Rise and Fall of Strategic Planning, Hertfoodshire, UK: Prentice Hall International(UK) Limited.
Niven, Paul R. 2002. Balanced Scorecard Step-by-step, Hoboken New Jersey: John Wiley & Sons, Inc.
___________. 2003. Balanced Scorecard Step-by-step for Government and Nonprofit Agencies, Hoboken New Jersey: John Wiley & Sons, Inc.
Porter, Michael E.1996. “What Is Strategy?”﹒Harvard Business Review (Nov./Dec.): 61-78.
Rohm, H. 2002.” A Balancing Act”, Journal of Perform Vol.2 (2): 1-8.
Taylor, Barbara E., Richard P. Chait, and Thomas P. Holland﹒1996﹒The New Work of the Nonprofit Board﹒Harvard Business Review (Sept./Oct.)
Terry, B., Patricia Bush, and Lennart Norberg. 2001. “Building Executive Alignment, Buy-In, and Focus with the Balanced Scorecard SWOT”. Balanced Scorecard Report (May-June): 3-5.
Wolf, Thomas. 1999. Managing a Nonprofit Organization in the Twenty-First
Century, New York:Fireside.
描述 碩士
國立政治大學
會計研究所
96353018
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096353018
資料類型 thesis
dc.contributor.advisor 吳安妮zh_TW
dc.contributor.author (Authors) 李佳恩zh_TW
dc.creator (作者) 李佳恩zh_TW
dc.date (日期) 2008en_US
dc.date.accessioned 11-Sep-2009 17:31:49 (UTC+8)-
dc.date.available 11-Sep-2009 17:31:49 (UTC+8)-
dc.date.issued (上傳時間) 11-Sep-2009 17:31:49 (UTC+8)-
dc.identifier (Other Identifiers) G0096353018en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/30248-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 會計研究所zh_TW
dc.description (描述) 96353018zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 非營利組織(Nonprofit Organizations,簡稱 NPO )近年來在國內外蓬勃發展,儼然成為社會良心與進步的另一主要推動力。雖然 NPO 無所謂的財務利潤底線與市場機制,但對管理制度亦有其實務上的需求,再加上大環境急劇變化所帶來的挑戰,因此 NPO 相較營利事業反而更需要好的管理制度( Drucker,1990)。
     『平衡計分卡』(The Balanced Scorecard,簡稱 BSC )是一在歐美政府部門以及 NPO 已應用多年,且有許多成功案例的整合性策略管理系統與績效評量工具,其功能足以協助組織整合資源,聚焦策略,及落實策略,具體改善組織的績效表現。本研究以國家型研究機構為研究對象,設計一包括策略形成到策略執行的BSC應用架構及模式。以下為本研究發現﹕
     一、在策略形成方面﹕NPO從使命出發,結合BSC SWOT與波特等的策略理論,可協助組織從最重要的四個管理構面上,找出發展的最佳策略。這些策略內容涵蓋最重要的利益關係人,以及營運成功必需考量的完整構面,並具有明確的策略假設與立論邏輯,有助策略的澄清、檢討、改進。
     二、在執行策略的規劃方面﹕BSC提供一個完整的策略執行架構,整個架構涵蓋落實策略所有必備的策略元件與管理構面,並以因果邏輯關係互相連結,容易驗證、檢討、與作策略改進,故具有高度的完整性、平衡性、和可行性。大幅度增加NPO策略執行成功的機會。
     
     本研究嘗試為非營利部門設計一套BSC的應用模式,希望協助NPO將崇高的理想經由BSC落實,彌補NPO長期以來執行經營較弱的一環。
zh_TW
dc.description.abstract (摘要) Nonprofit Organizations, abbreviated as NPO, have been developed vigorously throughout the world in recent years. On such issues as Environmental Protection, Aid to Minority Groups, Education & Culture, Health Caring, and Spiritual Purification, NPO no doubt has become one of the most important driving forces to promote social conscience and the society progressing. Most of the NPO neither have the so-called bottom line on financial profits nor have the market mechanism, plus the lack of proper managerial tools, which easily leads an inefficient result. NPO, like many for-profit organizations are facing many severe challenges from the rapid changes in environment. As Dr. Peter Drucker concluded, it is even more necessary for NPO to have a better managerial system than Profit Organization has (Drucker, 1990).
     The Balanced Scorecard (abbreviated as BSC) has been implemented into big conglomerates, public sectors, and NPO in Europe and USA for many years, and proved to be a powerful integrating tool for strategic management and performance measurement system through many successful cases. BSC could help the organizations to focus the resources on strategy and execute the strategy properly to enhance the performance of the organizations. This research will design a BSC implementing model for a mid-size NPO, Taiwan Sunshine Welfare Foundation. The model will include strategy formation, planning, and executing. The findings from this research are as follows:
     1. The strategic formation: Based on mission, the BSC SWOT and the strategic theories could be great tools for NPO to find out the best and workable strategies in the most important perspectives. These strategies will cover all the important stakeholders and a complete framework that is essential to success. Precise assumptions and logical argumentations characterize the nature of this strategy formation, which could support the clarification and review of strategies as well as the strategic learning.
     2. The planning of strategies execution: The framework provided by BSC covers all the necessary elements and managing perspectives required for the successful execution of strategies. These strategic elements are connected each other with logical and cause-and effect relations, so they are easy to be verified, examined, and improved. Having been transferred to the daily activities of the employees, the strategies have great workability as well.
     This research has attempted to design an application model for NPO to implement BSC, and expects to assist NPO in transferring the great ideas to a real success and compensate the long-existed weakness in NPO operation.
en_US
dc.description.tableofcontents 表目錄 II
     圖目錄 III
     第一章 緒論 1
     第一節 研究動機與研究目的 1
     第二節 研究問題 5
     第三節 研究貢獻 6
     第四節 論文架構 7
     第二章 文獻回顧 8
     第一節 策略形成系統 9
     第二節 策略執行系統 19
     第三節 研究之延伸 37
     第三章 研究流程與方法 39
     第一節 研究流程 39
     第二節 研究方法 40
     第四章 個案研究機構的簡介及營運概況 42
     第一節 組織沿革、現有定位策略和使命 42
     第二節 個案研究機構的營運情況:CORPS 架構分析 45
     第三節 個案研究機構的未來挑戰、發展策略及績效評估機制 52
     第五章 BSC 在個案研究機構之設計 57
     第一節 導入前的評估 57
     第二節 設計架構概述 60
     第三節 策略形成系統 63
     第四節 策略執行系統 73
     第六章 結論與建議 99
     第一節 研究結論 99
     第二節 研究限制 103
     第三節 研究建議 104
     參考文獻 106
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096353018en_US
dc.subject (關鍵詞) 非營利組織zh_TW
dc.subject (關鍵詞) 平衡計分卡zh_TW
dc.subject (關鍵詞) 策略形成zh_TW
dc.subject (關鍵詞) 策略執行zh_TW
dc.title (題名) 平衡計分卡之設計及運用-以某研究機構為模擬zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 參考文獻zh_TW
dc.relation.reference (參考文獻) 一、中文部分zh_TW
dc.relation.reference (參考文獻) Drucker, Peter F. 1990. Managing the Nonprofit Organization﹐中譯名:非營利機構的經營之道﹐余佩珊譯(1994)﹐台北:遠流出版公司。zh_TW
dc.relation.reference (參考文獻) Kaplan, Robert S. , and Robin Cooper. 1998. Cost & Effect,中譯名:成本與效應﹐徐曉慧譯(2000)﹐台北:臉譜出版社。zh_TW
dc.relation.reference (參考文獻) Kaplan, Robert S. , and David P. Norton. 2001. Strategic Focused Organization﹐中譯名:策略核心組織﹐ARC 遠擎管理顧問公司譯(2001)﹐ 台北:臉譜出版社。zh_TW
dc.relation.reference (參考文獻) Mintzberg, Henry, Bruce Ahistrand, and Joseph Lampel, 1998, Strategy Safari,zh_TW
dc.relation.reference (參考文獻) 中譯名:策略巡禮﹐林金榜譯﹐2003, 台北:城邦文化事業出版。zh_TW
dc.relation.reference (參考文獻) Porter, Michael E., 1980, Competitive Strategy, 中譯名:競爭策略﹐周旭華譯zh_TW
dc.relation.reference (參考文獻) (1998), 台北:天下遠見出版。zh_TW
dc.relation.reference (參考文獻) _. 1985. Competitive Advantage, 中譯名:競爭優勢, 李明軒 邱如美合譯(1999)﹐台北:天下遠見出版。zh_TW
dc.relation.reference (參考文獻) 司徒達賢﹐1996,我國 NPO 目標制定與績效評估之研究,行政院國科會專題研究計畫成果報告。zh_TW
dc.relation.reference (參考文獻) ,1999,非營利組織的經營管理,台北:天下遠見。zh_TW
dc.relation.reference (參考文獻) ,1999,策略管理新論,台北:智勝出版。zh_TW
dc.relation.reference (參考文獻) 吳安妮,2003, BSC 之精髓、範疇及整合,會研月刊,第211期。zh_TW
dc.relation.reference (參考文獻) 吳思華,2000,策略九說—策略思考的本質,台北:臉譜出版社。zh_TW
dc.relation.reference (參考文獻) 吳佩霙,2004,推行平衡計分卡對組織、員工及績效影響之研究-以某個案公司為例,國立政治大學會計學系碩士論文。zh_TW
dc.relation.reference (參考文獻) 林雅婷,2006,實施平衡計分卡對員工認知評價與組織績效影響,國立政治大學會計學系碩士論文。zh_TW
dc.relation.reference (參考文獻) 許士軍,1977,誰說非營利組織不需要管理,現代管理月刊,1977zh_TW
dc.relation.reference (參考文獻) 年 8月:13-15。zh_TW
dc.relation.reference (參考文獻) 二、英文部份zh_TW
dc.relation.reference (參考文獻) Cokins, Gary. 2001. Activity-Based Cost Management, New York : John Wiley& Sons, Inc.zh_TW
dc.relation.reference (參考文獻) Ellingson, Dee Ann, and Jacob R. Wambsganss. 2001. Modifying the approach to planning and evaluation in governmental entities: a “Balanced Scorecard” approach﹒J. of Public Budgeting, Accounting, & Financial Management 13(1): 103-120.zh_TW
dc.relation.reference (參考文獻) Herzlinger, Regina E. 1996 . ”Can Public Trust in Nonprofits and Governments Be Restored ? ” Harvard Business Review (March/April): 97-107.zh_TW
dc.relation.reference (參考文獻) Johnson, Lauren K. 2003. The Texas Education Agency: Boosting Performance and Accountability with the BSC . Balanced Scorecard Report (May/June):6-8.zh_TW
dc.relation.reference (參考文獻) Kaplan, Robert S. 2001. Strategic Performance Measurement and Managementzh_TW
dc.relation.reference (參考文獻) in Nonprofit Organizations﹒Nonprofit Management & Leadership (Spring): 353-370.zh_TW
dc.relation.reference (參考文獻) ______________. 2002. The Balanced Scorecard and Nonprofit Organizations﹒Balanced Scorecard Report (Nov./Dec.): 1-4.zh_TW
dc.relation.reference (參考文獻) Locke, Edwin A. 2001. Motivation by Goal Setting﹒Harvard Business Review (Nov.)zh_TW
dc.relation.reference (參考文獻) Mintzberg, Henry. 1994. The Rise and Fall of Strategic Planning, Hertfoodshire, UK: Prentice Hall International(UK) Limited.zh_TW
dc.relation.reference (參考文獻) Niven, Paul R. 2002. Balanced Scorecard Step-by-step, Hoboken New Jersey: John Wiley & Sons, Inc.zh_TW
dc.relation.reference (參考文獻) ___________. 2003. Balanced Scorecard Step-by-step for Government and Nonprofit Agencies, Hoboken New Jersey: John Wiley & Sons, Inc.zh_TW
dc.relation.reference (參考文獻) Porter, Michael E.1996. “What Is Strategy?”﹒Harvard Business Review (Nov./Dec.): 61-78.zh_TW
dc.relation.reference (參考文獻) Rohm, H. 2002.” A Balancing Act”, Journal of Perform Vol.2 (2): 1-8.zh_TW
dc.relation.reference (參考文獻) Taylor, Barbara E., Richard P. Chait, and Thomas P. Holland﹒1996﹒The New Work of the Nonprofit Board﹒Harvard Business Review (Sept./Oct.)zh_TW
dc.relation.reference (參考文獻) Terry, B., Patricia Bush, and Lennart Norberg. 2001. “Building Executive Alignment, Buy-In, and Focus with the Balanced Scorecard SWOT”. Balanced Scorecard Report (May-June): 3-5.zh_TW
dc.relation.reference (參考文獻) Wolf, Thomas. 1999. Managing a Nonprofit Organization in the Twenty-Firstzh_TW
dc.relation.reference (參考文獻) Century, New York:Fireside.zh_TW