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題名 以五力分析為基探討Value Analysis Tear-Down 對光電產業競爭優勢之影響-以Z公司為例
A Study on the Impacts of Competitive Advantages using Value Analysis Tear-Down Method – A Case Study on Company Z
作者 賴威光
Lai,William
貢獻者 吳豐祥
賴威光
Lai,William
關鍵詞 競爭優勢
面板產業
液晶顯示器
五力分析
TFT-LCD
Competitive Advantage
Value Analysis Tear-Down
日期 2006
上傳時間 11-Sep-2009 17:50:20 (UTC+8)
摘要 Even though TFT-LCD is a high-tech industry, it is a highly competitive business and the average selling price has been dropping year over year. The high technology no longer guarantees high profit margin due to intensive direct competitions among overflowing TFT-LCD makers. Every TFT-LCD maker is aggressively migrating to next generation fabrication and working rapidly to vertically integrate component suppliers to lower the cost. It is believed that in the manufacturing industry such as TFT-LCD is facing the toughest competition ever and all TFT-LCD companies are thinking of possible ways enhance their competitiveness regardless of their scales.
     
     To analyze the current industry situation and provide suggestions to current players in the field, this research proceeds with the approach of case study. Using Porter’s Five Forces Model as competitive advantage measuring factors, we apply Value Analysis Tear-down method to see how it can influence each force.
     
     Based on the case analysis, the author has reached the following findings:
     
     1.Creating sustainable competitive advantages is very difficult by using cost reduction strategy only
     
     2.Top management’s involvement of a new method or strategy can expedite the execution process and stimulate more innovative ideas
     
     3.Future improvements derived from Value Analysis Tear-Down process must be constantly monitored and implemented to create sustainable advantages
LIST OF FIGURES................................4
     LIST OF TABLES.................................5
     CHAPTER I INTRODUCTION...................6
     CHAPTER II LITERATURE REVIEW.................11
     CHAPTER III RESEARCH DESIGN..................30
     CHAPTER IV CASE STUDY........................35
     CHAPTER V RESEARCH FINDINGS & DISCUSSIONS....59
     CHAPTER VI CONCLUSION AND SUGGESTION.........64
     REFERENCE.....................................67
參考文獻 English References
1.Aaker, A. D. (1989), Managing assets and skills: the key to a sustainable competitive. California management reviews, 31(2), 91-106
2.Barney, J. (1991), Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120
3.Day, G. S. & Wensley R.. “Marketing Theory with a Strategy Orientation.” Journal of Marketing 47, (Fall 1983):79-89.
4.Display Search, “Small to Medium Size Quarterly Report”, Mar 2007.
5.Fuji Chimera Research Institute, Small & Medium Size TFT Markets, Mar 2007
6.Harrison, R. W., & Kennedy, P. L. (1997), A neoclassical economic and strategic management approach to evaluating global agribusiness competitiveness. Competitiveness Review, 7(1), 14-25.
7.Hsiao, Y.R. (2006), The Model and Function of Collaborative Cooperation based on Improvement for Cost Structure – Photonics Industry as the Example, Master’s Thesis
8.Porter, M.E. (1980), Competitive strategy, New York: Free Press.
9.Porter, M.E. (1985), Competitive Advantage, New York: Free Press.
10.Sato, Y. & Kaufman, J.J., (2005), Value Analysis Tear-Down: A New Process for Product Development and Innovation, Industrial Press.
11.TSR, “Small to Medium Size Quarterly Report”, Mar 2007.
中文文獻
1.李輝鈞,「台灣中小尺寸TFT-LCD專業製造廠競爭優勢分析」,清華大學工業工程與工程管理研究所碩士論文,2004.
2.陳建男,「產業情境分析與策略發展關係之研究-以TFT-LCD產業為例」,中原大學企業管理研究所碩士,2002
3.蕭堯仁,「以成本架構改善為基之協同合作模式與機制-光電產業為例」,逢甲大學工業工程與系統管理研究所碩士論文
4.陳泳丞,台灣的驚嘆號:臺日韓TFT世紀之爭,初版,北市:時報文化,2004年。
5.陳青 譯,「降低成本新利器」中衛發展中心,1999
6.黃秀媛 譯,「藍海策略」天下遠見,2005
7.光電協會PIDA, 2004年光電顯示器概況分析, 2005
8.兩兆雙星計畫, 經濟部投資業務處,
http://www.investintaiwan.nat.gov
9.友達光電有限公司, http://www.auo.com
10.勝華科技股份有限公司, http://www.wintek.com.tw
描述 碩士
國立政治大學
科技管理研究所
92359040
95
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0923590402
資料類型 thesis
dc.contributor.advisor 吳豐祥zh_TW
dc.contributor.author (Authors) 賴威光zh_TW
dc.contributor.author (Authors) Lai,Williamen_US
dc.creator (作者) 賴威光zh_TW
dc.creator (作者) Lai,Williamen_US
dc.date (日期) 2006en_US
dc.date.accessioned 11-Sep-2009 17:50:20 (UTC+8)-
dc.date.available 11-Sep-2009 17:50:20 (UTC+8)-
dc.date.issued (上傳時間) 11-Sep-2009 17:50:20 (UTC+8)-
dc.identifier (Other Identifiers) G0923590402en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/30413-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理研究所zh_TW
dc.description (描述) 92359040zh_TW
dc.description (描述) 95zh_TW
dc.description.abstract (摘要) Even though TFT-LCD is a high-tech industry, it is a highly competitive business and the average selling price has been dropping year over year. The high technology no longer guarantees high profit margin due to intensive direct competitions among overflowing TFT-LCD makers. Every TFT-LCD maker is aggressively migrating to next generation fabrication and working rapidly to vertically integrate component suppliers to lower the cost. It is believed that in the manufacturing industry such as TFT-LCD is facing the toughest competition ever and all TFT-LCD companies are thinking of possible ways enhance their competitiveness regardless of their scales.
     
     To analyze the current industry situation and provide suggestions to current players in the field, this research proceeds with the approach of case study. Using Porter’s Five Forces Model as competitive advantage measuring factors, we apply Value Analysis Tear-down method to see how it can influence each force.
     
     Based on the case analysis, the author has reached the following findings:
     
     1.Creating sustainable competitive advantages is very difficult by using cost reduction strategy only
     
     2.Top management’s involvement of a new method or strategy can expedite the execution process and stimulate more innovative ideas
     
     3.Future improvements derived from Value Analysis Tear-Down process must be constantly monitored and implemented to create sustainable advantages
en_US
dc.description.abstract (摘要) LIST OF FIGURES................................4
     LIST OF TABLES.................................5
     CHAPTER I INTRODUCTION...................6
     CHAPTER II LITERATURE REVIEW.................11
     CHAPTER III RESEARCH DESIGN..................30
     CHAPTER IV CASE STUDY........................35
     CHAPTER V RESEARCH FINDINGS & DISCUSSIONS....59
     CHAPTER VI CONCLUSION AND SUGGESTION.........64
     REFERENCE.....................................67
-
dc.description.tableofcontents LIST OF FIGURES................................4
     LIST OF TABLES.................................5
     CHAPTER I INTRODUCTION...................6
     CHAPTER II LITERATURE REVIEW.................11
     CHAPTER III RESEARCH DESIGN..................30
     CHAPTER IV CASE STUDY........................35
     CHAPTER V RESEARCH FINDINGS & DISCUSSIONS....59
     CHAPTER VI CONCLUSION AND SUGGESTION.........64
     REFERENCE.....................................67
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0923590402en_US
dc.subject (關鍵詞) 競爭優勢zh_TW
dc.subject (關鍵詞) 面板產業zh_TW
dc.subject (關鍵詞) 液晶顯示器zh_TW
dc.subject (關鍵詞) 五力分析zh_TW
dc.subject (關鍵詞) TFT-LCDen_US
dc.subject (關鍵詞) Competitive Advantageen_US
dc.subject (關鍵詞) Value Analysis Tear-Downen_US
dc.title (題名) 以五力分析為基探討Value Analysis Tear-Down 對光電產業競爭優勢之影響-以Z公司為例zh_TW
dc.title (題名) A Study on the Impacts of Competitive Advantages using Value Analysis Tear-Down Method – A Case Study on Company Zen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) English Referenceszh_TW
dc.relation.reference (參考文獻) 1.Aaker, A. D. (1989), Managing assets and skills: the key to a sustainable competitive. California management reviews, 31(2), 91-106zh_TW
dc.relation.reference (參考文獻) 2.Barney, J. (1991), Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120zh_TW
dc.relation.reference (參考文獻) 3.Day, G. S. & Wensley R.. “Marketing Theory with a Strategy Orientation.” Journal of Marketing 47, (Fall 1983):79-89.zh_TW
dc.relation.reference (參考文獻) 4.Display Search, “Small to Medium Size Quarterly Report”, Mar 2007.zh_TW
dc.relation.reference (參考文獻) 5.Fuji Chimera Research Institute, Small & Medium Size TFT Markets, Mar 2007zh_TW
dc.relation.reference (參考文獻) 6.Harrison, R. W., & Kennedy, P. L. (1997), A neoclassical economic and strategic management approach to evaluating global agribusiness competitiveness. Competitiveness Review, 7(1), 14-25.zh_TW
dc.relation.reference (參考文獻) 7.Hsiao, Y.R. (2006), The Model and Function of Collaborative Cooperation based on Improvement for Cost Structure – Photonics Industry as the Example, Master’s Thesiszh_TW
dc.relation.reference (參考文獻) 8.Porter, M.E. (1980), Competitive strategy, New York: Free Press.zh_TW
dc.relation.reference (參考文獻) 9.Porter, M.E. (1985), Competitive Advantage, New York: Free Press.zh_TW
dc.relation.reference (參考文獻) 10.Sato, Y. & Kaufman, J.J., (2005), Value Analysis Tear-Down: A New Process for Product Development and Innovation, Industrial Press.zh_TW
dc.relation.reference (參考文獻) 11.TSR, “Small to Medium Size Quarterly Report”, Mar 2007.zh_TW
dc.relation.reference (參考文獻) 中文文獻zh_TW
dc.relation.reference (參考文獻) 1.李輝鈞,「台灣中小尺寸TFT-LCD專業製造廠競爭優勢分析」,清華大學工業工程與工程管理研究所碩士論文,2004.zh_TW
dc.relation.reference (參考文獻) 2.陳建男,「產業情境分析與策略發展關係之研究-以TFT-LCD產業為例」,中原大學企業管理研究所碩士,2002zh_TW
dc.relation.reference (參考文獻) 3.蕭堯仁,「以成本架構改善為基之協同合作模式與機制-光電產業為例」,逢甲大學工業工程與系統管理研究所碩士論文zh_TW
dc.relation.reference (參考文獻) 4.陳泳丞,台灣的驚嘆號:臺日韓TFT世紀之爭,初版,北市:時報文化,2004年。zh_TW
dc.relation.reference (參考文獻) 5.陳青 譯,「降低成本新利器」中衛發展中心,1999zh_TW
dc.relation.reference (參考文獻) 6.黃秀媛 譯,「藍海策略」天下遠見,2005zh_TW
dc.relation.reference (參考文獻) 7.光電協會PIDA, 2004年光電顯示器概況分析, 2005zh_TW
dc.relation.reference (參考文獻) 8.兩兆雙星計畫, 經濟部投資業務處,zh_TW
dc.relation.reference (參考文獻) http://www.investintaiwan.nat.govzh_TW
dc.relation.reference (參考文獻) 9.友達光電有限公司, http://www.auo.comzh_TW
dc.relation.reference (參考文獻) 10.勝華科技股份有限公司, http://www.wintek.com.twzh_TW