| dc.contributor.advisor | 邱志聖 | zh_TW |
| dc.contributor.author (Authors) | 林建宏 | zh_TW |
| dc.contributor.author (Authors) | Lin, Richard | en_US |
| dc.creator (作者) | 林建宏 | zh_TW |
| dc.creator (作者) | Lin, Richard | en_US |
| dc.date (日期) | 2005 | en_US |
| dc.date.accessioned | 12-Sep-2009 12:17:10 (UTC+8) | - |
| dc.date.available | 12-Sep-2009 12:17:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-Sep-2009 12:17:10 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0091932122 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/30502 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 91932122 | zh_TW |
| dc.description (描述) | 94 | zh_TW |
| dc.description.abstract (摘要) | Radio Frequency Identification (RFID) has recently (2005) become a sizzling topic for discussion (Lewis 2004). It is not only the subject of conversations among engineers but also the center of focus for venture capital investors and start-ups. However, behind these glamorous scenes, there are many failures in product launches, unsuccessful business operations, and worth thinking business opportunities. Is it our expectation for this revolutionary technology too high or the business strategy is fundamentally wrong? As with other emerging new technologies, adequate distribution channels are required to bring commercialized RFID products to people’s daily lives. However, as with different commercial products, dissimilar product nature and characteristics require different distribution channel strategy. | zh_TW |
| dc.description.abstract (摘要) | Radio Frequency Identification (RFID) has recently (2005) become a sizzling topic for discussion (Lewis 2004). It is not only the subject of conversations among engineers but also the center of focus for venture capital investors and start-ups. However, behind these glamorous scenes, there are many failures in product launches, unsuccessful business operations, and worth thinking business opportunities. Is it our expectation for this revolutionary technology too high or the business strategy is fundamentally wrong? As with other emerging new technologies, adequate distribution channels are required to bring commercialized RFID products to people’s daily lives. However, as with different commercial products, dissimilar product nature and characteristics require different distribution channel strategy. | en_US |
| dc.description.abstract (摘要) | 1. Introduction 1.1 Objective 1.2 Thesis Organization 2. RFID Technology 2.1 Introduce to RFID Technology 2.2 Application Description 2.3 RFID Market Outlook 2.4 Major Players and Competitors 3. A-company 3.1 A-company Background Introduction 3.2 General Product Description 4. 4-C Marketing Structure 5. Distribution Channel Analysis 5.1 Market Segmentation 5.2 Target Market 5.3 Definition of Distribution Channels 5.3.1 System Integrator (SI) 5.3.2 Buy and Sell Distributor 5.3.3 Distributor with System Integration Capability 5.3.4 Direct Account 5.3.5 End User 6. Implication and Strategy Analysis 7. Conclusion | - |
| dc.description.tableofcontents | 1. Introduction 1.1 Objective 1.2 Thesis Organization 2. RFID Technology 2.1 Introduce to RFID Technology 2.2 Application Description 2.3 RFID Market Outlook 2.4 Major Players and Competitors 3. A-company 3.1 A-company Background Introduction 3.2 General Product Description 4. 4-C Marketing Structure 5. Distribution Channel Analysis 5.1 Market Segmentation 5.2 Target Market 5.3 Definition of Distribution Channels 5.3.1 System Integrator (SI) 5.3.2 Buy and Sell Distributor 5.3.3 Distributor with System Integration Capability 5.3.4 Direct Account 5.3.5 End User 6. Implication and Strategy Analysis 7. Conclusion | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091932122 | en_US |
| dc.subject (關鍵詞) | 無線身分辨識系統 | zh_TW |
| dc.subject (關鍵詞) | 經銷策略 | zh_TW |
| dc.subject (關鍵詞) | RFID | en_US |
| dc.subject (關鍵詞) | Product Distribution Channel Strategy | en_US |
| dc.title (題名) | 無線身分辨識系統產品經銷策略 | zh_TW |
| dc.title (題名) | Product Distribution Strategy for Radio Frequency Identification Products | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Chiou Jyh-shen (2006) “Strategic Marketing Analysis, Framework & Practical Applications” Bestwise Publishing | zh_TW |
| dc.relation.reference (參考文獻) | 2. EPC Standard | zh_TW |
| dc.relation.reference (參考文獻) | 3. ISO/IEC FDIS 15693-1 (2000), “Identification cards – Contactless Integrated Circuit(s) cards – Vicinity cards – Part I: Physical Characteristics” | zh_TW |
| dc.relation.reference (參考文獻) | 4. ISO/IEC FDIS 15693-1 (2000), “Identification cards – Contactless Integrated Circuit(s) cards – Vicinity cards – Part II: Air Interface and Initialization” | zh_TW |
| dc.relation.reference (參考文獻) | 5. Finkenzeller, Klaus (2003) “RFID Handbook” Wiley Publishing, Inc. | zh_TW |
| dc.relation.reference (參考文獻) | 6. Griffin, Susan and Williams, Collin (2005), “RFID Futures in Western Europe” Juniper Research. | zh_TW |
| dc.relation.reference (參考文獻) | 7. Lewis, Steve (2004) “A Basic Introduction To RFID Technology And Its Use In The Supply Chain” Volume 7, Achieving Supply Chain Excellence Through Technology | zh_TW |
| dc.relation.reference (參考文獻) | 8. Mital, Tarun “The Emergence of RFID Technology” ISRC Future Technology Topic Brief / Radio Frequency Identification | zh_TW |
| dc.relation.reference (參考文獻) | 9. Philips, Carol (2004) “RFID: A Game Changing Technology” Artafact | zh_TW |
| dc.relation.reference (參考文獻) | 10. Songini, Marc (2006), “Wal-Mart Details its RFID Journey”ComputerWorld | zh_TW |
| dc.relation.reference (參考文獻) | 11. Sweeney, Patrick J. II (2006) “RFID Basics” Wiley Publishing, Inc. | zh_TW |
| dc.relation.reference (參考文獻) | 12. Webb, Steve (2005) “RFID with ROI” Integrated Solutions | zh_TW |
| dc.relation.reference (參考文獻) | 13. Zeisel, Eva and Sabella, Robert (2006), “RFID+ Exam Cram” Que Publishing | zh_TW |
