| dc.contributor.advisor | 林柏生 | zh_TW |
| dc.contributor.advisor | Lin , Po Sheng | en_US |
| dc.contributor.author (Authors) | 周美惠 | zh_TW |
| dc.contributor.author (Authors) | Chou, May | en_US |
| dc.creator (作者) | 周美惠 | zh_TW |
| dc.creator (作者) | Chou, May | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 12-Sep-2009 12:40:49 (UTC+8) | - |
| dc.date.available | 12-Sep-2009 12:40:49 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-Sep-2009 12:40:49 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095932020 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/30693 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 95952020 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | The container shipping industry is essentially a service industry, based on the derived need of shippers wanting to transport their goods to buyers around the world. The industry relies on the volume of world trade and consequently is highly cyclical with its profitability being dependent, in large part, on the health of the global economy. It is also a highly capital intensive industry that requires large amount of investment in large scale fixed assets, such as ocean vessels, ports facilities, terminal equipments, global office networks and communication infrastructure. The industry has been undergoing a period of restructuring and consolidation in the 1990s, reflected in both merger and acquisition and in the formation of global alliances. This paper will explore the literature on growth alternatives and competitive advantages of the industry. The specific case on NOL/APL growth path and its key success factors of strategy-performance relationship will also be identified. This paper will conclude by making some suggestions on longer-term strategy for the company in order to generate sustainable profitability and financial success for the NOL/APL group. | en_US |
| dc.description.tableofcontents | CHAPER 1 INTRODUCTION----p.1 1.1 BACKGROUND AND OBJECTIVES 1.2 METHODOLOGY AND STRUCTURE 1.3 LITERATURE REVIEW 1.3.1 Porter’s competitive strategy framework 1.3.2 Strategic alliances, mergers and acquisition (M&A) 1.3.3 The resource-based theory CHAPTER 2 INDUSTRY ANALYSIS AND TREND----p.11 2.1 THE SEA TRANSPORT SYSTEM 2.2 GROWTH OF WORLD TRADE AND CONTAINER TRADE 2.3 REGIONAL DEVELOPMENTS CYCLE 2.4 TRENDS IN CONTAINER SHIPPING MARKET 2.4.1 Ship sizes keep growing 2.4.2 Strategic alliances and Merger & Acquistion 2.4.3 Increasing degree of concentration and competition CHAPTER 3 COMPETITIVE ANALYSIS----p.29 3.1 THREAT OF NEW ENTRANTS - LOW 3.1.1 Industry growth – Increase volumes of world trade 3.1.2 High scale threshold 3.1.3 Government policy 3.1.4 Industry consolidation 3.2 THREAT OF SUBSTITUTES - LOW 3.3 SUPPLIER POWER – MEDIUM TO LOW3.3.1 Threat of vertical forward integration 3.3.2 Diverse number of geographically dispersed suppliers3.4 BUYER POWER – MEDIUM TO HIGH3.4.1 Diverse number of varying sized buyers3.4.2 Low threat of backward vertical integration 3.4.3 Low buyer switching costs3.5 DEGREE OF RIVALRY - HIGH 3.5.1 Increasing overlapping of trade routes 3.5.2 Cyclical demand 3.5.3 Structural overcapacity in the industry 3.5.4 Volatile rivalry due to cultural diversity of rivals 3.5.5 Anti-trust immunity of carriers in N. America CHAPTER 4 EVOLUTION OF NEPTUNE ORIENT LINES----p.44 4. 1 ESTABLISHING NEPTUNE ORIENT GROUP4.1.1 Birth of NOL 4.1.2 Legacy of APL 4.1.3 Motives for the Acquisition 4.1.4 Synergies 4.1.5 NOL today 4.2 CORPORATE STRUCTURE AND PRINCIPAL ACTIVITIES 4.3 ANALYSIS OF NOL FINANCIAL NUMBERS CHAPTER 5 KEY SUCCESS FACTORS-----p.54 5.1 STRATEGIC CLARITY 5. 2 COST REDUCTION 5.3 MARGIN INCREASES5.4 CUSTOMER FOCUS AND GROWTH 5.5 SUSTAINING LEADERSHIPCHAPTER 6 CONCLUSION AND SUGGESTION----p.69 6.1 CONCLUSION6.2 SUGGESTION REFERENCE | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095932020 | en_US |
| dc.subject (關鍵詞) | container shipping industry | en_US |
| dc.subject (關鍵詞) | merger & acquisition | en_US |
| dc.subject (關鍵詞) | competitive advantage | en_US |
| dc.subject (關鍵詞) | choice of strategy | en_US |
| dc.subject (關鍵詞) | key success factors | en_US |
| dc.title (題名) | 全球貨櫃航運業者之競爭策略研究 - 以NOL/APL個案為例 | zh_TW |
| dc.title (題名) | The competitive strategy of global container shipping industry - The case of NOL/APL | en_US |
| dc.type (資料類型) | thesis | en |
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