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題名 Financial Planning: Integrated Account or Seperated Accounts
作者 羅珮琦
貢獻者 周行一
Chow, Edward H.
羅珮琦
關鍵詞 心裡帳戶
展望理論
BPT模型
財務規劃
mental accounting
prospect theory
BPT Theory
financial planning
日期 2004
上傳時間 14-九月-2009 09:04:52 (UTC+8)
摘要 When making financial planning, most people would allocate their assets into different accounts according to its usage, such as setting up education account and retirement account. It seems human nature to adopt segregated accounts for financial planning and it is argued that segregated accounts planning method serves the function of self-control. However, segregated accounts planning method violates standard finance theory that would suffer investment efficiency with unnecessary losses. This article focuses on analyzing financial planning methods of integrated account and segregated accounts in the point of view of behavioral finance. The finding is that integrated account planning method would not only help achieve financial efficiency but help people overcome psychological bias.
參考文獻 English:
Anoruo, E., Bajtelsmit, V. L., Ramchander, S., and Simpson, M. W., (2003) “The Effect of Consumer Expectations on Portfolio Asset Allocation”, Journal of Financial Planning, September, 64-69.
Barberis, N., Shleifer, A. and Vishny, R. (1998) “A Model of Investor Sentiment, Journal of Financial Economics,” Vol. 49, 307-343.
Benartzi, S. and Thaler, R. (2001) “Naïve Diversification Strategies in Defined Contribution Saving Plans” American Economics Review, 79-98
Blume, L., and D. Easley. (1992) “Evolution and Market Behavior.” Journal of Economic Theory, 58, 9-40.
Browning, M., and Crossley, T. F., (2001) “The Life-Cycle of Consumption and Saving”, The Journal of Economic Perspectives, Vol. 15, No. 3, 3-22.
Connelly, T. J., (1996) “The Time Diversification Controversy”, Journal of Financial Planning, February, 20-23.
Crowe, R. M., (Ed.) (1990) Fundamental of Financial Planning, Bryn Mawr, PA: The American College
Daniel, H., and Subrahmanyam, A., (1998) “Investor Psychology and Security Market Under- and Overreactions,” Journal of Finance 53, 1839-1885
Davenport, T. H. and Beck, J. C., (2001) The Attention Economy, Harvard Business School Press.
Fisher, K. L., and Statman, M., (1999) “A Behavioral Framework for Time Diversification”, Financial Analysts Journal, Vol. 55, No.3, May/June, 88-97
Friedman, M., (1957) A Theory of the Consumption Function. Princeton: Princeton
University Press.
Heath, C., and Soll, J. B., (1996) “Mental Budgeting and Consumer Decisions”, Journal of Consumer Research, June, 23, 1, 40-52.
Henderson, P. W., and Peterson, R. A., (1992) “Mental Accounting and Categorization”, Organizational Behavior and Human Decision Process, 51 February, 92-117.
Jorion, P., “A Mean-Variance Analysis of Currency Overlays”, Financial Analysts Journal, May, 1994, 48-56.
Karlsson, N., Garling, T., and Selart, M., (1997) “Effects of Mental Accounting on Intertemporal Choice” Göteborg PsychologicalReports, No. 5:27, 1-17.
Keown, A. J., (2003) Personal Finance: Turning Money into Wealth, Prentice Hall, Third edition.
MacKillop, S., (2004) “Getting There”, Journal of Financial Planning, December.
McGraw, A. P., Tetlock, P. E., and Kristel, O. V., (2003) “The limits of fungibility: Relational schemata and the value of things”, Journal of Consumer Research, September, 30, 2, 219-229.
McGuigan P. J., (2003) “Overcoming Blind Spots in the Financial Planning Process,” Journal of Financial Service Professionals, November, 51-60.
Merton, R. C., (2003) “Thought on the Future: Theory and Practice in Investment Management”, Financial Analysts Journal, Vol. 59, 1.1, 17-23.
Montague, B., (2005) “Putting the Pieces Together: Account Consolidation Can Help with Planning Puzzle”, Smith Barney and Consulting Group, CitiGroup
[http://www.smithbarney.com/pdf/PuttingthePieces.pdf]
Okada, E. M., (2001) “Trade-ins, Mental Accounting, and Product Replacement Decisions,” Journal of Consumer Research, Vol. 27. 4, 433-446.
Perry, V. G., (1998) “A Mental Accounting Model for Understanding Consumer Financing Decisions: Cash or Charge?” American Marketing Association, Winter.
Peterson, R. A., (1992) “Mental Accounting and Categorization”, Journal of Organizational Behavior and Human Decision Processes, 51, 92-117.
Read, D. and Loewenstein, G., (1995) “Diversification Bias: Explaining the Discrepancy in Variety Seeking between Combined and Separated Choices.” Journal of Experimental Psychology: Applied, 1(1), 34–49.
Salsbury, G., (2004) “Psychoanalysis has Met Investing. What does it Mean for Advisors? ”, National Underwriter, October 11, 20-21.
Steed, S., and Brocato, J., (1998) “Optimal Asset Allocation Over the Business Cycle”, The Financial Review, 33, 129-148.
Tversky, A., and Kahnman, D., (1979) “Prospect Theory: An Analysis of Decision under Risk”, Econometrica, Vol. 47, No. 2, March, 263-292.
Tversky, A., and Kahnman, D., (1981) “The Framing of Decisions and the Psychology of Choices,” Science, 211, 4481, January, 453-458.
Tversky, A., and Kahnman, D., (1992), “Advances in Prospect Theory: Cumulative Representation of Uncertainty,” Journal of Risk and Uncertainty, V, 297-323.
Thaler, R. H., (1985) “Mental Accounting and Consumer Choice,” Marketing Science, Vol. 4, No. 3, Summer, 199-214.
Thaler, R. H., and Benartzi, S., (1995) “Myopic Loss Aversion and the Equity Premium Puzzle” The Quarterly Journal of Economics, Vol. 110, No. 1, February, 73-92.
Thaler, R. H., (1999) “Mental Accounting Matters” Journal of Behavioral Decision Making, Vol. 12, 183-206.
Schweitzer, M. S., (1999) “The Construction of Mental Accounts in Benefits Decision Making”, Benefits Quarterly, First Quarter, 52-56.
Shefrin, H. and Thaler, R. (1988). “The behavioral life-cycle hypothesis,” Economic Inquiry, 26, 609-643.
Shefrin, H. and Thaler, R. (1992). “Mental Accounting, saving, and self-control.” In G. Loewenstein and L. Elster (Eds.), Choice over time, (pp.287-330). New York: Russel Sage Foundation
Shefrin, H., (2000) Beyond Greed and Fear, Boston, MA: Harvard Business School Press.
Shefrin, H., and Statman, M., (1994) “Behavioral Capital Asset Pricing Theory”, Journal of Financial and Quantitative Analysis, Vol. 29, No. 3, 323-349.
Shefrin, H., and Statman, M., (2000) “Behavioral Portfolio Theory”, Journal of Financial and Quantitative Analysis. Vol. 35, No 2. June,
Statman, M., (2003) “Behavioral Portfolios: Hope for the Riches and Protection from Poverty”, Pension Research Council Working Paper.
Van Eaton, R. D., Conover, J. A., (1998) “Misconceptions about Optimal Equity Allocation and Investment Horizon”, Financial Analysts Journal, March/April, 54,2, 52-59.
Zhou, R., and Pham, M. T., (2004) “Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers’ Investment Goals” Journal of Consumer Research, Vol. 31, June, 125-135.
Zweig, J., (1998) “Five Investing Lessons from America’s Top Pension Funds.” Money, January, 115-18.
Zhou, R., and Phan, M. T., (2004) “Promotion and Prevention across Mental Accounts: When Financial Product Dictate Consumer’s Investment Goal” Journal of Consumer Research, June, 125-135.
Zvi, B., (2003) “Thoughts on the Future: Life-Cycle Investing in Theory and Practice”, Financial Analysts Journal, Jan/Feb, Vol. 59, 1.1, 24-29.
Yahoo Finance, Mutual Funds, Top Performance.
[http://biz.yahoo.com/p/top.html]
Chinese:
周行一 (2004),不理財也發財?!我的幸福理財書,天下遠見出版股份有限公司。
林鴻鈞、洪燦楠、陳泰隆、陳怡珣合 (2004),基礎理財規劃,財團法人臺灣金融研訓院。
理財規劃實務編撰委員會(2003),理財規劃實務,財團法人臺灣金融研訓院。
饒芷瑜 (2004),績效評估對短期的損失趨避之影響,台灣大學研究所碩士論文。
楊昌隆 (2003), 理財規劃服務模式之研究,東華大學國際經濟研究所碩士論文。
林秉瑋 (2003),台灣股市散戶投資人處分效果之實證研究,朝陽科技大學財務金融學研究所碩士論文。
林振祥(2004),投資型保險與理財規劃關連性之研究,中原大學企業管理學研究所碩士論文。
陳儷月(2004),個人理財之模式基底網路服務發展研究,政治大學資訊管理學研究所碩士論文。
葉勁之(2002),財務規劃顧問的第一本書,商周出版,城邦文化發行。
邱顯比,李存修,基金評比,中華民國證券投資信託暨顧問商業同業公會網站。
[http://www.sitca.org.tw/D0000/D4000.asp]
描述 碩士
國立政治大學
財務管理研究所
92357008
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0923570081
資料類型 thesis
dc.contributor.advisor 周行一zh_TW
dc.contributor.advisor Chow, Edward H.en_US
dc.contributor.author (作者) 羅珮琦zh_TW
dc.creator (作者) 羅珮琦zh_TW
dc.date (日期) 2004en_US
dc.date.accessioned 14-九月-2009 09:04:52 (UTC+8)-
dc.date.available 14-九月-2009 09:04:52 (UTC+8)-
dc.date.issued (上傳時間) 14-九月-2009 09:04:52 (UTC+8)-
dc.identifier (其他 識別碼) G0923570081en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/31024-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 財務管理研究所zh_TW
dc.description (描述) 92357008zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要) When making financial planning, most people would allocate their assets into different accounts according to its usage, such as setting up education account and retirement account. It seems human nature to adopt segregated accounts for financial planning and it is argued that segregated accounts planning method serves the function of self-control. However, segregated accounts planning method violates standard finance theory that would suffer investment efficiency with unnecessary losses. This article focuses on analyzing financial planning methods of integrated account and segregated accounts in the point of view of behavioral finance. The finding is that integrated account planning method would not only help achieve financial efficiency but help people overcome psychological bias.zh_TW
dc.description.tableofcontents Contents
     Abstract ………………………………………………………………………………1
     I. Introduction………..………………………………………………………………2
     1.1 Financial Planning and Psychology…………………………………………...3
      1.2 Financial Planning and Mental Accounting…………………………………...5
      1.3 Segregated Accounts VS. Integrated Account……………………………........6
     II. Literature Review………….…………………………………………………….10
      2.1 Prospect Theory………………………………………………………………10
      2.2 Framing and Mental Accounting……………………………………………..13
      2.3 Behavioral Finance and Investment Decision………………………………..14
      2.4 Models of Behavioral Finance……………………………………………….15
      2.5 Other Related Studies………….……………………………………………..19
     III. Analysis………...………………………………………………………………..24
     3.1 Integrated Account and Segregated Accounts in Practice………………..…24
     3.2 Discussion of the Case……………………………………………………...31
      3.3 Alternative View Points toward Integrated Account and Segregated Accounts …………………………………………………..………………..32
      3.2.1 Elaborated Study from Prospect Theory……………………………….32
      3.2.2 Risk Attitude……………………………………………………………34
      3.2.3 Transit between Frames………………………………………………..38
      3.2.4 Portfolio Management and Dynamic Asset Allocation……...…………40
      3.2.5 The Effect on Portfolio Choice…………………………………………41
     IV. Conclusion……………...………………………………………………………..45
     Reference…..………………………………………………………………………..49
     Appendix………..…………………………………………………………………...55
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0923570081en_US
dc.subject (關鍵詞) 心裡帳戶zh_TW
dc.subject (關鍵詞) 展望理論zh_TW
dc.subject (關鍵詞) BPT模型zh_TW
dc.subject (關鍵詞) 財務規劃zh_TW
dc.subject (關鍵詞) mental accountingen_US
dc.subject (關鍵詞) prospect theoryen_US
dc.subject (關鍵詞) BPT Theoryen_US
dc.subject (關鍵詞) financial planningen_US
dc.title (題名) Financial Planning: Integrated Account or Seperated Accountszh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) English:zh_TW
dc.relation.reference (參考文獻) Anoruo, E., Bajtelsmit, V. L., Ramchander, S., and Simpson, M. W., (2003) “The Effect of Consumer Expectations on Portfolio Asset Allocation”, Journal of Financial Planning, September, 64-69.zh_TW
dc.relation.reference (參考文獻) Barberis, N., Shleifer, A. and Vishny, R. (1998) “A Model of Investor Sentiment, Journal of Financial Economics,” Vol. 49, 307-343.zh_TW
dc.relation.reference (參考文獻) Benartzi, S. and Thaler, R. (2001) “Naïve Diversification Strategies in Defined Contribution Saving Plans” American Economics Review, 79-98zh_TW
dc.relation.reference (參考文獻) Blume, L., and D. Easley. (1992) “Evolution and Market Behavior.” Journal of Economic Theory, 58, 9-40.zh_TW
dc.relation.reference (參考文獻) Browning, M., and Crossley, T. F., (2001) “The Life-Cycle of Consumption and Saving”, The Journal of Economic Perspectives, Vol. 15, No. 3, 3-22.zh_TW
dc.relation.reference (參考文獻) Connelly, T. J., (1996) “The Time Diversification Controversy”, Journal of Financial Planning, February, 20-23.zh_TW
dc.relation.reference (參考文獻) Crowe, R. M., (Ed.) (1990) Fundamental of Financial Planning, Bryn Mawr, PA: The American Collegezh_TW
dc.relation.reference (參考文獻) Daniel, H., and Subrahmanyam, A., (1998) “Investor Psychology and Security Market Under- and Overreactions,” Journal of Finance 53, 1839-1885zh_TW
dc.relation.reference (參考文獻) Davenport, T. H. and Beck, J. C., (2001) The Attention Economy, Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) Fisher, K. L., and Statman, M., (1999) “A Behavioral Framework for Time Diversification”, Financial Analysts Journal, Vol. 55, No.3, May/June, 88-97zh_TW
dc.relation.reference (參考文獻) Friedman, M., (1957) A Theory of the Consumption Function. Princeton: Princetonzh_TW
dc.relation.reference (參考文獻) University Press.zh_TW
dc.relation.reference (參考文獻) Heath, C., and Soll, J. B., (1996) “Mental Budgeting and Consumer Decisions”, Journal of Consumer Research, June, 23, 1, 40-52.zh_TW
dc.relation.reference (參考文獻) Henderson, P. W., and Peterson, R. A., (1992) “Mental Accounting and Categorization”, Organizational Behavior and Human Decision Process, 51 February, 92-117.zh_TW
dc.relation.reference (參考文獻) Jorion, P., “A Mean-Variance Analysis of Currency Overlays”, Financial Analysts Journal, May, 1994, 48-56.zh_TW
dc.relation.reference (參考文獻) Karlsson, N., Garling, T., and Selart, M., (1997) “Effects of Mental Accounting on Intertemporal Choice” Göteborg PsychologicalReports, No. 5:27, 1-17.zh_TW
dc.relation.reference (參考文獻) Keown, A. J., (2003) Personal Finance: Turning Money into Wealth, Prentice Hall, Third edition.zh_TW
dc.relation.reference (參考文獻) MacKillop, S., (2004) “Getting There”, Journal of Financial Planning, December.zh_TW
dc.relation.reference (參考文獻) McGraw, A. P., Tetlock, P. E., and Kristel, O. V., (2003) “The limits of fungibility: Relational schemata and the value of things”, Journal of Consumer Research, September, 30, 2, 219-229.zh_TW
dc.relation.reference (參考文獻) McGuigan P. J., (2003) “Overcoming Blind Spots in the Financial Planning Process,” Journal of Financial Service Professionals, November, 51-60.zh_TW
dc.relation.reference (參考文獻) Merton, R. C., (2003) “Thought on the Future: Theory and Practice in Investment Management”, Financial Analysts Journal, Vol. 59, 1.1, 17-23.zh_TW
dc.relation.reference (參考文獻) Montague, B., (2005) “Putting the Pieces Together: Account Consolidation Can Help with Planning Puzzle”, Smith Barney and Consulting Group, CitiGroupzh_TW
dc.relation.reference (參考文獻) [http://www.smithbarney.com/pdf/PuttingthePieces.pdf]zh_TW
dc.relation.reference (參考文獻) Okada, E. M., (2001) “Trade-ins, Mental Accounting, and Product Replacement Decisions,” Journal of Consumer Research, Vol. 27. 4, 433-446.zh_TW
dc.relation.reference (參考文獻) Perry, V. G., (1998) “A Mental Accounting Model for Understanding Consumer Financing Decisions: Cash or Charge?” American Marketing Association, Winter.zh_TW
dc.relation.reference (參考文獻) Peterson, R. A., (1992) “Mental Accounting and Categorization”, Journal of Organizational Behavior and Human Decision Processes, 51, 92-117.zh_TW
dc.relation.reference (參考文獻) Read, D. and Loewenstein, G., (1995) “Diversification Bias: Explaining the Discrepancy in Variety Seeking between Combined and Separated Choices.” Journal of Experimental Psychology: Applied, 1(1), 34–49.zh_TW
dc.relation.reference (參考文獻) Salsbury, G., (2004) “Psychoanalysis has Met Investing. What does it Mean for Advisors? ”, National Underwriter, October 11, 20-21.zh_TW
dc.relation.reference (參考文獻) Steed, S., and Brocato, J., (1998) “Optimal Asset Allocation Over the Business Cycle”, The Financial Review, 33, 129-148.zh_TW
dc.relation.reference (參考文獻) Tversky, A., and Kahnman, D., (1979) “Prospect Theory: An Analysis of Decision under Risk”, Econometrica, Vol. 47, No. 2, March, 263-292.zh_TW
dc.relation.reference (參考文獻) Tversky, A., and Kahnman, D., (1981) “The Framing of Decisions and the Psychology of Choices,” Science, 211, 4481, January, 453-458.zh_TW
dc.relation.reference (參考文獻) Tversky, A., and Kahnman, D., (1992), “Advances in Prospect Theory: Cumulative Representation of Uncertainty,” Journal of Risk and Uncertainty, V, 297-323.zh_TW
dc.relation.reference (參考文獻) Thaler, R. H., (1985) “Mental Accounting and Consumer Choice,” Marketing Science, Vol. 4, No. 3, Summer, 199-214.zh_TW
dc.relation.reference (參考文獻) Thaler, R. H., and Benartzi, S., (1995) “Myopic Loss Aversion and the Equity Premium Puzzle” The Quarterly Journal of Economics, Vol. 110, No. 1, February, 73-92.zh_TW
dc.relation.reference (參考文獻) Thaler, R. H., (1999) “Mental Accounting Matters” Journal of Behavioral Decision Making, Vol. 12, 183-206.zh_TW
dc.relation.reference (參考文獻) Schweitzer, M. S., (1999) “The Construction of Mental Accounts in Benefits Decision Making”, Benefits Quarterly, First Quarter, 52-56.zh_TW
dc.relation.reference (參考文獻) Shefrin, H. and Thaler, R. (1988). “The behavioral life-cycle hypothesis,” Economic Inquiry, 26, 609-643.zh_TW
dc.relation.reference (參考文獻) Shefrin, H. and Thaler, R. (1992). “Mental Accounting, saving, and self-control.” In G. Loewenstein and L. Elster (Eds.), Choice over time, (pp.287-330). New York: Russel Sage Foundationzh_TW
dc.relation.reference (參考文獻) Shefrin, H., (2000) Beyond Greed and Fear, Boston, MA: Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) Shefrin, H., and Statman, M., (1994) “Behavioral Capital Asset Pricing Theory”, Journal of Financial and Quantitative Analysis, Vol. 29, No. 3, 323-349.zh_TW
dc.relation.reference (參考文獻) Shefrin, H., and Statman, M., (2000) “Behavioral Portfolio Theory”, Journal of Financial and Quantitative Analysis. Vol. 35, No 2. June,zh_TW
dc.relation.reference (參考文獻) Statman, M., (2003) “Behavioral Portfolios: Hope for the Riches and Protection from Poverty”, Pension Research Council Working Paper.zh_TW
dc.relation.reference (參考文獻) Van Eaton, R. D., Conover, J. A., (1998) “Misconceptions about Optimal Equity Allocation and Investment Horizon”, Financial Analysts Journal, March/April, 54,2, 52-59.zh_TW
dc.relation.reference (參考文獻) Zhou, R., and Pham, M. T., (2004) “Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers’ Investment Goals” Journal of Consumer Research, Vol. 31, June, 125-135.zh_TW
dc.relation.reference (參考文獻) Zweig, J., (1998) “Five Investing Lessons from America’s Top Pension Funds.” Money, January, 115-18.zh_TW
dc.relation.reference (參考文獻) Zhou, R., and Phan, M. T., (2004) “Promotion and Prevention across Mental Accounts: When Financial Product Dictate Consumer’s Investment Goal” Journal of Consumer Research, June, 125-135.zh_TW
dc.relation.reference (參考文獻) Zvi, B., (2003) “Thoughts on the Future: Life-Cycle Investing in Theory and Practice”, Financial Analysts Journal, Jan/Feb, Vol. 59, 1.1, 24-29.zh_TW
dc.relation.reference (參考文獻) Yahoo Finance, Mutual Funds, Top Performance.zh_TW
dc.relation.reference (參考文獻) [http://biz.yahoo.com/p/top.html]zh_TW
dc.relation.reference (參考文獻) Chinese:zh_TW
dc.relation.reference (參考文獻) 周行一 (2004),不理財也發財?!我的幸福理財書,天下遠見出版股份有限公司。zh_TW
dc.relation.reference (參考文獻) 林鴻鈞、洪燦楠、陳泰隆、陳怡珣合 (2004),基礎理財規劃,財團法人臺灣金融研訓院。zh_TW
dc.relation.reference (參考文獻) 理財規劃實務編撰委員會(2003),理財規劃實務,財團法人臺灣金融研訓院。zh_TW
dc.relation.reference (參考文獻) 饒芷瑜 (2004),績效評估對短期的損失趨避之影響,台灣大學研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 楊昌隆 (2003), 理財規劃服務模式之研究,東華大學國際經濟研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 林秉瑋 (2003),台灣股市散戶投資人處分效果之實證研究,朝陽科技大學財務金融學研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 林振祥(2004),投資型保險與理財規劃關連性之研究,中原大學企業管理學研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 陳儷月(2004),個人理財之模式基底網路服務發展研究,政治大學資訊管理學研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 葉勁之(2002),財務規劃顧問的第一本書,商周出版,城邦文化發行。zh_TW
dc.relation.reference (參考文獻) 邱顯比,李存修,基金評比,中華民國證券投資信託暨顧問商業同業公會網站。zh_TW
dc.relation.reference (參考文獻) [http://www.sitca.org.tw/D0000/D4000.asp]zh_TW