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題名 資訊滙流下廣播產業未來發展趨勢研究
作者 蔡清嵐
Tsai,Ching-Lan
貢獻者 周宣光
Chou,Shrang Kuang
蔡清嵐
Tsai,Ching-Lan
關鍵詞 數位音訊廣播
資訊滙流
數位廣播
情境分析
日期 2003
上傳時間 14-Sep-2009 09:08:22 (UTC+8)
摘要 本研究目的主要在了解資訊(數位)滙流(Information Convergence)下廣播產業發展趨勢、業者各自優勢及因應策略，內涵則以數位廣播為主要研究對象，分別包含「數位音訊廣播」、「網際網路廣播」及「3G數位廣播」等三類。
     
      影響廣播產業發展因素眾多，其中有確定性、可預測性及不確定性三類，本文引用「產業情境模擬(Scenario Analysis)進行廣播產業未來發展趨勢之整體性研究，產業情境模擬認為不確性因素是影響產業發展最重要因素。本文分別從文獻探討，並參考專家之意見，萃取「數位技術發展」、「新廣播終端設備配合程度」、「廣播數位內容產業的興盛與否」及「經營模式的建立」等四項為不確定因素。
     
     經由「產業情境模擬」分析，本文建議：
     一、數位技術方面：
     (一)數位音訊廣播(DAB)部份：「已進入數位廣播之業者」應積極規劃數
      位頻道內容及應用，俟政府核發營業執照，才能推動數位廣播的發
      展；「待進入數位廣播業之業者」則建議尋求與「已進入數位廣播
      之業者」合作，進而能轉型為數位化電台。
     (二)3G數位廣播部份：3G接收機在車儎端目前尚未有模組，可視為未來
      發展願景，廣播業者應加強節目內容的蒐集及數位頻道規畫，以因應
      未來趨勢。
     (三)網際網路廣播電台部份：本身亦具電台身分，可進行內容蒐集與利用
      豐富的內容，設計加值的經營模式；若頻寬問題解決，未來可把網
      際網路當數據傳輸主幹，為各式終端設備製作數位內容或轉型為視訊
      電台。
     二、終端接收設備方面：
     (一)終端接收設備整合：必須研發出螢幕大且誼人式介面、操作簡單、輸
      入容易，整合與解決廣播新舊系統、網路、藍芽(Bluetooth)、電
      腦、3G及數位音訊等問題之終端設備。
     (二)雙網手機應用：透過無線區域網路（WLAN）及行動電話（Cellular）
      網路，進行先進的應用與服務。
     三、市場開發方面：
     (一)未來廣播業有兩大族群，一為開車族；一為電腦使用族；DAB的引進
      可以大幅提昇車用音響的附加價值，廣播業者可與車商密切合作，優
      先開發車儎數位廣播。
     (二)閱聽眾收播習慣方面：降低收聽價格與提升內容應用及品質。前者如
      收費可採其一固定式月租費，不限上線時數。後者如須針對廣播業特
      性，設計出閱聽眾所喜歡節目與數據應用。
     四、經營模式方面：
     (一)完整資料庫內容，授權或加值服務。
     (二)網站的建立，進行線上交易。
     五、數位內容經營方面：增加資訊人員，針對電台因活動或廣播等所產生
      內容進行整理與歸類，未來可就內容進行加值服務。
     六、產業價值鏈方面：短期內應仍維持目前經營型態，長期言則需清楚電
      台定位，或只從事本身最專長部份、或就節目提供、頻道經營、廣播
      系統業等分別成立子公司，一方面符合法制要求，一方面依優勢經
      營。
     七、媒體跨業經營方面：廣播業除擁有既定閱聽眾，最大優勢在於內容的
      蒐集，不可忽視網路廣播電台的發展，當頻寬問題後，傳統廣播業可
      利用豐富內容進行加值服務，或轉型為視訊電台或Set Top Box 經營
      類型。
     八、就政府角色扮演：
      (一)前端接收機標準的制定者
      (二)產業發展的推動者
      (三)法規制定的完成
The main purpose of the research is the understanding of broadcasting industry development trend under the Information Convergence, dealers’ respective dominance and their strategies. Digital Broadcast is the main research object, including Digital Audio Broadcast, Internet Broadcast and 3G Digital Broadcast.
     
      There are many factors influencing the Broadcasting industry, among which are categories of affirmation, prediction and uncertainty. Scenario Analysis is cited here to investigate the broadcasting industry development trend in the future. Scenario Analysis thinks the uncertainty factor influences the industry development most. With the document discussion and reference of professionals’ opinions, we abstract four parts, “digital technique development,” “coordination level of new broadcast terminal apparatus, “whether digital broadcast content industry prosperous or not,” and “the construction of business model” as uncertainty factors.
     
      With the analysis of “Scenario Analysis”, we suggest as followed.
     
     1.Digital Technique Aspect
     
     (1)Digital Audio Broadcast (DAB)
      “Dealers who have already entered digital broadcast
      industry”should actively arrange digital channel content and
      its application. They cannot promote digital broadcast
      development until the government issues the business license.
      “Dealers waiting in the line of the digital broadcast
      industry ”suggest they cooperate with “the dealers who
      have already entered digital broadcast industry,” which
      enables the industry transform into digital station.
     
     (2)3G Digital Broadcast
      3G receiver so far has no model in car and this is viewed as
      a perspective of the future development. To keep pace with
      the future trend, the broadcasting dealers should enforce
      material collection and the arrangement of digital channel.
     
     (3)Internet Broadcast
      As a station, it can work on the material collection and
      design the value-added business model by using the abundant
      material. If the broadband problem is solved, Internet can be
      used as the main assess of transferring data in the future.
      It will help all kinds of terminal apparatus produce digital
      content or transform the Internet broadcast into video
      broadcast.
     
     2.Terminal Receiving Apparatus
     
     (1)Integration of Terminal Receiving Apparatus
      It is necessary to invent a favorable interface with big,
      simple operation and input method. Terminal apparatus are
      also needed to be invented to integrate and solve problems of
      new as well as old broadcast system, Internet, Bluetooth,
      computer, 3G, digital audio and some so on.
     
     (2)The use of Double-Network
      Through Wireless Area Network (WLAN) and Cellular Network,
      the advanced use and service are carried on.
     
     3.The Development of Market
     
     (1)Future Development
      The broadcast industry in the future includes two group, car
      drivers and computer users. The introduction of DAB (Digital
      Audio Broadcast) greatly enhances the additional value of
      automobile used stereo. Broadcast dealers can cooperate with
      the automobile businessmen and develop car digital broadcast
      in precedence.
     
     (2)Audiences’habits of reception
      Decrease the listening price while enhance the material use
      and quality. In the former one, the price required, for
      example, can be fixed as a monthly payment without
      limitation of time spent on line. The example of the latter
      one is the design of readers and audiences’favorable
      program, based on the broadcast industry characteristic, and
      data application.
     
     4.Business Model
     
     (1)Completion of the materials in database; accreditation or
      additional service.
     
     (2)The construction of website and the trade on line.
     
     5.Digital Content Business
      Increase the number of information people; arrange and
      categorize the content produced by stations’activities or
      broadcast. In the future, additional service is provided
      according to the content.
     
     6.Industry Value Chain
      In short term, the current business style should be
      maintained. In long term, we should confirm the status of
      station, work on our professional field only, or set up chain
      companies according to the programs provided, channel
      management, broadcast system and so on. On one hand we
      comply with the requirement of regulations; on the other, we
      manage company according to the domination.
     
     7.Cross- Industry Media Business
      Aside from having the fixed audiences, the broadcasting
      dealers have the greatest dominance in collecting material.
      The development of Internet broadcast cannot be ignored.
      After the broadband problem is solved, the traditional
      broadcast dealers can provide additional service by using
      the abundant data or they can transform the station into
      video station or Set Top Box.
     
     8. Roles Government Plays
     (1)The enactor of front end receiver standard
     (2)Promoter of industry development
     (3)The completion of regulation
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描述 博士
國立政治大學
資訊管理研究所
87356506
92
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0000100971
資料類型 thesis
dc.contributor.advisor 周宣光zh_TW
dc.contributor.advisor Chou,Shrang Kuangen_US
dc.contributor.author (Authors) 蔡清嵐zh_TW
dc.contributor.author (Authors) Tsai,Ching-Lanen_US
dc.creator (作者) 蔡清嵐zh_TW
dc.creator (作者) Tsai,Ching-Lanen_US
dc.date (日期) 2003en_US
dc.date.accessioned 14-Sep-2009 09:08:22 (UTC+8)-
dc.date.available 14-Sep-2009 09:08:22 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 09:08:22 (UTC+8)-
dc.identifier (Other Identifiers) G0000100971en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/31041-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 87356506zh_TW
dc.description (描述) 92zh_TW
dc.description.abstract (摘要) 本研究目的主要在了解資訊(數位)滙流(Information Convergence)下廣播產業發展趨勢、業者各自優勢及因應策略，內涵則以數位廣播為主要研究對象，分別包含「數位音訊廣播」、「網際網路廣播」及「3G數位廣播」等三類。
     
      影響廣播產業發展因素眾多，其中有確定性、可預測性及不確定性三類，本文引用「產業情境模擬(Scenario Analysis)進行廣播產業未來發展趨勢之整體性研究，產業情境模擬認為不確性因素是影響產業發展最重要因素。本文分別從文獻探討，並參考專家之意見，萃取「數位技術發展」、「新廣播終端設備配合程度」、「廣播數位內容產業的興盛與否」及「經營模式的建立」等四項為不確定因素。
     
     經由「產業情境模擬」分析，本文建議：
     一、數位技術方面：
     (一)數位音訊廣播(DAB)部份：「已進入數位廣播之業者」應積極規劃數
      位頻道內容及應用，俟政府核發營業執照，才能推動數位廣播的發
      展；「待進入數位廣播業之業者」則建議尋求與「已進入數位廣播
      之業者」合作，進而能轉型為數位化電台。
     (二)3G數位廣播部份：3G接收機在車儎端目前尚未有模組，可視為未來
      發展願景，廣播業者應加強節目內容的蒐集及數位頻道規畫，以因應
      未來趨勢。
     (三)網際網路廣播電台部份：本身亦具電台身分，可進行內容蒐集與利用
      豐富的內容，設計加值的經營模式；若頻寬問題解決，未來可把網
      際網路當數據傳輸主幹，為各式終端設備製作數位內容或轉型為視訊
      電台。
     二、終端接收設備方面：
     (一)終端接收設備整合：必須研發出螢幕大且誼人式介面、操作簡單、輸
      入容易，整合與解決廣播新舊系統、網路、藍芽(Bluetooth)、電
      腦、3G及數位音訊等問題之終端設備。
     (二)雙網手機應用：透過無線區域網路（WLAN）及行動電話（Cellular）
      網路，進行先進的應用與服務。
     三、市場開發方面：
     (一)未來廣播業有兩大族群，一為開車族；一為電腦使用族；DAB的引進
      可以大幅提昇車用音響的附加價值，廣播業者可與車商密切合作，優
      先開發車儎數位廣播。
     (二)閱聽眾收播習慣方面：降低收聽價格與提升內容應用及品質。前者如
      收費可採其一固定式月租費，不限上線時數。後者如須針對廣播業特
      性，設計出閱聽眾所喜歡節目與數據應用。
     四、經營模式方面：
     (一)完整資料庫內容，授權或加值服務。
     (二)網站的建立，進行線上交易。
     五、數位內容經營方面：增加資訊人員，針對電台因活動或廣播等所產生
      內容進行整理與歸類，未來可就內容進行加值服務。
     六、產業價值鏈方面：短期內應仍維持目前經營型態，長期言則需清楚電
      台定位，或只從事本身最專長部份、或就節目提供、頻道經營、廣播
      系統業等分別成立子公司，一方面符合法制要求，一方面依優勢經
      營。
     七、媒體跨業經營方面：廣播業除擁有既定閱聽眾，最大優勢在於內容的
      蒐集，不可忽視網路廣播電台的發展，當頻寬問題後，傳統廣播業可
      利用豐富內容進行加值服務，或轉型為視訊電台或Set Top Box 經營
      類型。
     八、就政府角色扮演：
      (一)前端接收機標準的制定者
      (二)產業發展的推動者
      (三)法規制定的完成		zh_TW
dc.description.abstract (摘要) The main purpose of the research is the understanding of broadcasting industry development trend under the Information Convergence, dealers’ respective dominance and their strategies. Digital Broadcast is the main research object, including Digital Audio Broadcast, Internet Broadcast and 3G Digital Broadcast.
     
      There are many factors influencing the Broadcasting industry, among which are categories of affirmation, prediction and uncertainty. Scenario Analysis is cited here to investigate the broadcasting industry development trend in the future. Scenario Analysis thinks the uncertainty factor influences the industry development most. With the document discussion and reference of professionals’ opinions, we abstract four parts, “digital technique development,” “coordination level of new broadcast terminal apparatus, “whether digital broadcast content industry prosperous or not,” and “the construction of business model” as uncertainty factors.
     
      With the analysis of “Scenario Analysis”, we suggest as followed.
     
     1.Digital Technique Aspect
     
     (1)Digital Audio Broadcast (DAB)
      “Dealers who have already entered digital broadcast
      industry”should actively arrange digital channel content and
      its application. They cannot promote digital broadcast
      development until the government issues the business license.
      “Dealers waiting in the line of the digital broadcast
      industry ”suggest they cooperate with “the dealers who
      have already entered digital broadcast industry,” which
      enables the industry transform into digital station.
     
     (2)3G Digital Broadcast
      3G receiver so far has no model in car and this is viewed as
      a perspective of the future development. To keep pace with
      the future trend, the broadcasting dealers should enforce
      material collection and the arrangement of digital channel.
     
     (3)Internet Broadcast
      As a station, it can work on the material collection and
      design the value-added business model by using the abundant
      material. If the broadband problem is solved, Internet can be
      used as the main assess of transferring data in the future.
      It will help all kinds of terminal apparatus produce digital
      content or transform the Internet broadcast into video
      broadcast.
     
     2.Terminal Receiving Apparatus
     
     (1)Integration of Terminal Receiving Apparatus
      It is necessary to invent a favorable interface with big,
      simple operation and input method. Terminal apparatus are
      also needed to be invented to integrate and solve problems of
      new as well as old broadcast system, Internet, Bluetooth,
      computer, 3G, digital audio and some so on.
     
     (2)The use of Double-Network
      Through Wireless Area Network (WLAN) and Cellular Network,
      the advanced use and service are carried on.
     
     3.The Development of Market
     
     (1)Future Development
      The broadcast industry in the future includes two group, car
      drivers and computer users. The introduction of DAB (Digital
      Audio Broadcast) greatly enhances the additional value of
      automobile used stereo. Broadcast dealers can cooperate with
      the automobile businessmen and develop car digital broadcast
      in precedence.
     
     (2)Audiences’habits of reception
      Decrease the listening price while enhance the material use
      and quality. In the former one, the price required, for
      example, can be fixed as a monthly payment without
      limitation of time spent on line. The example of the latter
      one is the design of readers and audiences’favorable
      program, based on the broadcast industry characteristic, and
      data application.
     
     4.Business Model
     
     (1)Completion of the materials in database; accreditation or
      additional service.
     
     (2)The construction of website and the trade on line.
     
     5.Digital Content Business
      Increase the number of information people; arrange and
      categorize the content produced by stations’activities or
      broadcast. In the future, additional service is provided
      according to the content.
     
     6.Industry Value Chain
      In short term, the current business style should be
      maintained. In long term, we should confirm the status of
      station, work on our professional field only, or set up chain
      companies according to the programs provided, channel
      management, broadcast system and so on. On one hand we
      comply with the requirement of regulations; on the other, we
      manage company according to the domination.
     
     7.Cross- Industry Media Business
      Aside from having the fixed audiences, the broadcasting
      dealers have the greatest dominance in collecting material.
      The development of Internet broadcast cannot be ignored.
      After the broadband problem is solved, the traditional
      broadcast dealers can provide additional service by using
      the abundant data or they can transform the station into
      video station or Set Top Box.
     
     8. Roles Government Plays
     (1)The enactor of front end receiver standard
     (2)Promoter of industry development
     (3)The completion of regulation		en_US
dc.description.tableofcontents 第一章 緒論…………………………………………………. 1
     
      第一節 研究背景…………………………………………… 1
      第二節 研究動機與目的…..……………………………… 3
      壹、研究動機…………………………………………… 3
      貳、研究目的…………………………………………… 6
      第三節 研究流程、範圍與限制………………………….. 7
      壹、研究流程…………………………………….……… 7
      貳、研究範圍與限制……………………………………. 8
      第四節 名詞說明………………………………………… 9
      第五節 論文內容摘要……………………………………. 10
     
     第二章 文獻回顧與探討……………………………………. 12
     
      第一節 資訊滙流下廣播產業發展之影響因素與問題. 13
      壹、新廣播媒介的產生………………………………… 14
      貳、閱聽眾收播行為變化……………………………… 30
      參、廣播相關技術發展趨勢………………………… 42
      肆、政策制訂方向……….…..….………………………. 64
      第二節 廣播產業價值鏈探討………………………….… 82
      壹、傳統廣播產業價值鏈……………………………… 83
      貳、新興廣播產業價值鏈……….……….…………… 84
      第三節 廣播電台經營模式探討….……………………… 89
      壹、傳統廣播電台經營模式..……..…………………. 90
      貳、資訊滙流下廣播經營方式之差異比較………… 102
      參、資訊滙流下廣播電台經營模式探討-以網路廣播電台為
      例…………….…………………………. 110
      肆、台灣傳統廣播電台生態分析……………………. 114
      第四節 資訊滙流與廣播產業發展變化………………… 117
      壹、廣播產業技術面……………………….….………. 117
      貳、廣播產業市場面…………………….…….………. 118
      參、廣播產業經營面……………………..…….………. 118
      肆、廣播產業產業面……………………..…….……… 118
      第五節 廣播產業發展趨勢分析技術探討……………… 120
     
      第六節 本章結語…………………………………………… 131
     
     第三章 研究架構與方法…………………………….……… 137
     
      第一節 研究架構…………………………………………… 137
      第二節 研究方法…………………………………………… 138
      壹、研究設計……….………………………………….. 138
      貳、資料分析…………………………………………… 140
      參、資料蒐集…………………………………………… 144
     
     第四章 廣播產業經營發展情境分析………………….…. 150
     
      第一節 影響廣播產業發展情境變數解析……………… 150
      壹、確定因素…………………………………………… 151
      貳、可預測因素………………………………………… 156
      參、不確定因素………………………………………… 160
      第二節 情境變數變動範圍、假設與情境矩陣建構…… 171
      壹、情境變數變動範圍及假設…………………..…… 171
      貳、情境矩陣…………………………………………… 175
      第三節 情境分析與對產業涵義……………..….………. 179
      壹、情境分析…………………………………………… 180
      貳、產業結構變化……………………………………… 183
      參、競爭優勢來源與策略涵義 188
      第四節 最適合情境的選擇………………………………. 194
      壹、已進入數位廣播之廣播業……………………….. 195
      貳、待進入數位廣播之傳統廣播業…………………. 196
     
     第五章 結論與建議…………………………………………. 198
     
      第一節 研究結論…………………….……………………. 198
      壹、廣播產業之發展趨勢……………………………... 198
      貳、廣播產業發展優勢及因應策略………………….. 205
      第二節 研究之意涵與建議……………………….……… 208
      壹、對廣播產業發展而言…….………………………. 208
      貳、後續研究建議……………………………………… 214
     
     參考文獻……………………………………………………… 文獻-1
     
     附錄……………………………………………………………… 附錄-1
     
     附錄0：訪談綱要…………………………………………….. 附錄-1
     附錄1：碩博士論文摘述……………………………………. 附錄-2
     附錄2：世界各國暨台灣傳統廣播業發展……………….... 附錄-5
     附錄3：數位廣播電台發展狀況………………………….... 附錄-13
     附錄4：網際網路中廣播閱聽眾電台收播研究………...... 附錄-31
     附錄5：銀河網路廣播電台系統技術總監郭靖宇訪談記錄… 附錄-60
     附錄6：中國廣播公司資訊處處長蘇文彥訪談記錄……….. 附錄-62
     附錄7：中國廣播公司節目部經理李宗桂訪談記錄………… 附錄-64
     附錄8：新聞局廣電科科長何吉森訪談記錄………………… 附錄-66
     附錄9：銀河網路廣播電台總經理李國傑訪談記錄………… 附錄-70
     附錄10：國立政治大學謝瀛春教授訪談記錄………………… 附錄-72
     附錄11：裕隆汽車技術研究中心科長蔣德智訪談記錄……. 附錄-74
     附錄12：國立政治大學黃葳威教授訪談記錄………………… 附錄-76
     附錄13：「數位產業如何成為台灣第二條成長曲線」座談會… 附錄-78
     附錄14：情境變數評估…………………………………..... 附錄-83
     
     表目錄
     
     表2.1 數位廣播系統及標準比較……………………………. 15
     表2.2 數位音訊廣播與傳統廣播之差異比較…………….. 24
     表2.3 數位音訊廣播特性…………………………………… 24
     表2.4 數位錄音格式…………………………………………… 32
     表2.5 廣播內容偏好分析-音樂類型(性別部份)…………… 35
     表2.6 廣播內容偏好分析-音樂類型(年齡別)……………… 35
     表2.7 廣播內容偏好分析-資訊內容(性別部份)………… 35
     表2.8 廣播內容偏好分析-資訊內容(年齡別)…………… 36
     表2.9 廣播閱聽眾型態分析………….…………………….. 36
     表2.10 無線區域網路各項標準比較………………………… 47
     表2.11 多媒體影音壓縮格式傳輸頻寬及檔案大小比較… 61
     表2.12 網際網路暨無線網路使用者統計表…………………… 62
     表2.13 影響廣播設備發展之相關技術與產品及問題………… 62
     表2.14 串流媒體之應用現況……..…………………………… 63
     表2.15 新廣播產業價值鏈上夥伴………………………..… 88
     表2.16 1997-2000年美國媒體廣告量比例………………… 94
     表2.17 1996年至2002年五大媒體有效廣告量……………… 95
     表2.18 2001年至2003年電台有效廣告量……………………… 95
     表2.19 策略聯盟之定義彙總表……………………………. 97
     表2.20 國內電台策略盟的形式……………………………. 101
     表2.21 台灣地區聯播網狀況………………………………. 102
     表2.22 數位音訊廣播(DAB)與傳統廣播經營比較……… .. 106
     表2.23 傳統廣播媒介與網路廣播電台比較…………………… 109
     表2.24 網際網路廣播電台與傳統廣播經營比較………… 109
     表2.25 網路廣播內容及商機………………………………… 111
     表2.26 網路廣播電台經營模式一…………………………… 113
     表2.27 網路廣播電台經營模式二…………………………… 114
     表2.28 網路廣播電台經營模式三…………………………… 114
     表2.29 資訊滙流下傳統廣播與數位廣播未來發展比較. 119
     表2.30 情境模擬(scenario)分析定義彙整表……………… 123
     表2.31 情境模擬(scenario)型態…………………………… 124
     表3.1 訪談人員一覽表…….……………………………… 147
     表4.1 數位廣播產業情境模擬變數……………………… 161
     表4.2 本研究情境模擬變數與假設………………………. 174
     表4.3 情境分析對產業結構影響…………………………. 187
     表4.4 已進入數位廣播業者之競爭優勢與競爭策略….. 191
     表4.5 待入數位廣播之廣播業競爭優勢與競爭策略….. 194
     
     圖目錄
     
     圖1.1 研究流程圖……….……………………………………… 8
     圖2.1 傳統廣播業價值鏈……………………………………… 84
     圖2.2 廣播電視產業結構變化圖……………………………… 87
     圖2.3 媒體產業結構轉型………………………………….. 88
     圖2.4 新廣播產業價值鏈……………………………………… 89
     圖2.5 美國廣播市場的廣告運作流程………………………… 93
     圖2.6 網路廣播電台收入示意……….……………………… 112
     圖2.7 民營電台生態分佈示意圖.………………………….. 116
     圖2.8 建構產業情境模擬程序……………………………… 130
     圖3.1 研究架構……………………………………………… 138
     圖3.2 未來產業結構的決定因素……………………………… 142
     圖4.1 數位技術發展與新廣播設備配合程度組合矩陣… 176
     圖4.2 廣播數位內容產業的興盛與經營模式建立之組合矩
      陣……………………………………… . 176
     圖4.3 經營模式的建立與數位技術發展之組合矩陣……. 177
     圖4.4 經營模式的建立與新廣播設備配合的程度之組矩
      陣………………………………………….…. 178
     圖4.5 數位技術發展與廣播數位內容產業的興盛之組合矩
      陣……………………………………………….… 178
     圖4.6 廣播數位內容產業的興盛與新廣播設備配合的程度
      之組合矩陣………………….... 179
     圖4.7 本研究之情境矩陣…………………………………… 179		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0000100971en_US
dc.subject (關鍵詞) 數位音訊廣播zh_TW
dc.subject (關鍵詞) 資訊滙流zh_TW
dc.subject (關鍵詞) 數位廣播zh_TW
dc.subject (關鍵詞) 情境分析zh_TW
dc.title (題名) 資訊滙流下廣播產業未來發展趨勢研究zh_TW
dc.type (資料類型) thesisen
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