| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 劉憶玟 | zh_TW |
| dc.contributor.author (Authors) | Liu, Shirley | en_US |
| dc.creator (作者) | 劉憶玟 | zh_TW |
| dc.creator (作者) | Liu, Shirley | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:44:20 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:44:20 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:44:20 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0090933002 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31289 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 90933002 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 鹽酥達人創業計畫 | zh_TW |
| dc.description.abstract (摘要) | Abstract Business Plan of Krispy Master By Shirley Liu “Krispy Master”, unlike a typical restaurant, will provide a unique combination of Taiwanese popcorn chicken, refreshments, ice & drinks at value pricing with a fun and entertaining atmosphere. Krispy Master is the answer to an increasing demand. The public are seeking different experience from fast-food in terms of service and quality, but a better price point than casual dining restaurants. In today`s highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Krispy Master will achieve this by offering new and unique snack meal in the area by clear market positioning of a fashionable, fun, and fast-casual style food outlet. This plan is prepared for the initial launch of this concept. The initial capital from the owners will allow Kripy Master’s direct stores through year one. If business runs successfully, Krispy Master’s first and second store will obtain sufficient cash flow to be independent from year one, and 2nd stage financing from value-added creditors will start for store number expansion and franchise system establishment. | en_US |
| dc.description.abstract (摘要) | TABLE OF CONTENTS Abstract 2 Executive Summary 6 Objectives 7 Mission 7 The Team 7 Keys to Success 8 Company Overview and Strategy 9 History and Background 9 Store Name 9 Company Ownership 9 Start-up Cost Summary 9 Company Locations and Facilities 10 Product Offering 11 Future Products 13 Personnel & Payroll 13 Sourcing 13 Entry and Growth Milestones 13 Market Positioning 16 Market Segmentation 16 Target Market Segment Strategy 17 Pricing Strategy 18 Sales Strategy 19 Promotion Strategy 19 Sales Literature 20 Market Review 21 Overall Industry 21 Hawaii Market 22 Market Trends 24 Market Needs 25 Competition and Buying Patterns 26 Competitive Environment 26 SWOT Analysis 27 Financial Plan 29 Break-even Analysis 30 Projected Profit and Loss 31 Projected Cash Flow 32 Monthly Cash Flow 2010-2011 33 | - |
| dc.description.tableofcontents | TABLE OF CONTENTS Abstract 2 Executive Summary 6 Objectives 7 Mission 7 The Team 7 Keys to Success 8 Company Overview and Strategy 9 History and Background 9 Store Name 9 Company Ownership 9 Start-up Cost Summary 9 Company Locations and Facilities 10 Product Offering 11 Future Products 13 Personnel & Payroll 13 Sourcing 13 Entry and Growth Milestones 13 Market Positioning 16 Market Segmentation 16 Target Market Segment Strategy 17 Pricing Strategy 18 Sales Strategy 19 Promotion Strategy 19 Sales Literature 20 Market Review 21 Overall Industry 21 Hawaii Market 22 Market Trends 24 Market Needs 25 Competition and Buying Patterns 26 Competitive Environment 26 SWOT Analysis 27 Financial Plan 29 Break-even Analysis 30 Projected Profit and Loss 31 Projected Cash Flow 32 Monthly Cash Flow 2010-2011 33 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090933002 | en_US |
| dc.subject (關鍵詞) | 創業計畫 | zh_TW |
| dc.title (題名) | 鹽酥達人創業計畫 | zh_TW |
| dc.title (題名) | Business plan of krispy master | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
