| dc.contributor.advisor | 苑守慈 | zh_TW |
| dc.contributor.author (Authors) | De Coux Ⅲ John Alex | en_US |
| dc.creator (作者) | De Coux Ⅲ John Alex | en_US |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:46:59 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:46:59 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:46:59 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0092933029 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=32572 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 92933029 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | An increased popularity in the learning of foreign languages has led to a rise in\r\ndemand for language exchanges1. However, students learning foreign languages in\r\ntheir home countries often lack sufficient after-class opportunities to practice their\r\nnewly acquired skills with native speakers. Language schools offer practice\r\nopportunities, but these are often limited, leaving students to seek out language\r\nexchange partners on their own, or do without the additional practice.\r\nRelated to this situation and to this body of work are modern advancements in\r\ninformation technology (IT). Advancements in IT have made the exchange of\r\ninformation across networked platforms affordable and readily accessible to many.\r\nPeople use computers, mobile phones, personal communication devices and newer\r\ntechnologies like Skype phones and instant messenger programs to share data and\r\nvoice almost anytime and anywhere. These developments, together with the needs\r\nforeign language students have for greater chances to practice, create opportunities for\r\nfirms with the right assets and competencies to serve and prosper.\r\nThe following business plan explores elements of a concept firm designed to fill\r\nunmet needs of language learners. Called NetSpeak!, the firm would leverage the\r\npower of IT to create systems that would enable people to practice newly acquired\r\nlanguage skills with native speakers located in other parts the world via personal\r\ndigital assistants (PDAs), personal computers, telephones and networked\r\ninfrastructure. Thus, NetSpeak!’s principal business activity would be that of making\r\n1 A language exchange is an informal meeting between people (usually two) of different tongues for the\r\npurpose of taking turns practicing and coaching language skill development.\r\nnetwork-based language exchanges a viable alternative to face-to-face language\r\nexchanges.\r\nTo estimate market attractiveness for such a venture, this body of work first describes\r\nelements of the firm and its business strategies, and then presents analyses of\r\ncustomers, markets, competition, as well as the overall general environment that such\r\na firm would compete in. It was found that in a new market—one defined by the\r\nunique attributes of network-based language exchange services—where barriers to\r\nentry/exit are low, relatively low startup capitalization would lead to a large number\r\nof rival participants rendering an unattractive market. However, it was also found that\r\nfor a first-mover, one that could successfully establish significant barriers to entry, the\r\nmarket attractiveness would be high. | en_US |
| dc.description.abstract (摘要) | Table of Contents\r\nAbstract_____________________________________________________________ii\r\nAcknowledgments____________________________________________________ iv\r\nTable of Contents _____________________________________________________ v\r\nI. Vision and Mission _______________________________________________1\r\nVision Statement ________________________________________________________ 2\r\nMission Statement _______________________________________________________ 2\r\nII. General Business Description _____________________________________4\r\nA. Company Name and Location _________________________________________ 5\r\nB. Type of Company ___________________________________________________ 5\r\nC. General Business Description__________________________________________ 5\r\n1. Unmet Needs ____________________________________________________________5\r\n2. The Opportunity __________________________________________________________6\r\n3. NetSpeak!`s Mission_______________________________________________________6\r\n4. Basic Nature and Activity of NetSpeak! _______________________________________6\r\nD. Business Strategy____________________________________________________ 6\r\n1. Product Attributes/Functional benefits_________________________________________7\r\n2. Target Segment Focus _____________________________________________________8\r\n3. Breadth of Product Line ____________________________________________________8\r\n4. Global Scope ____________________________________________________________8\r\nE. Company Goal ______________________________________________________ 9\r\nF. Business Models_____________________________________________________ 9\r\n1. Use of Multiple Models ____________________________________________________9\r\n2. Benefits of Selected Models________________________________________________10\r\nG. Revenue Models____________________________________________________ 10\r\nH. Key Success/Failure Variables ________________________________________ 10\r\n1. Speed of Growth_________________________________________________________10\r\n2. Gaining Teacher Support __________________________________________________10\r\nI. Culture ___________________________________________________________ 11\r\nIII. Services______________________________________________________12\r\nA. General Service Description __________________________________________ 13\r\n1. Functions and Features Providing Competitive Advantage ________________________14\r\n2. Augmenting e-Services ___________________________________________________15\r\nB. Customer Benefits: Why People Would Buy ____________________________ 16\r\nC. Dangers of Technical or Style Obsolescence _____________________________ 16\r\nD. Available Legal Protection; Patents, Copyrights _________________________ 17\r\n1. Patents ________________________________________________________________17\r\n2. Trademarks/Copyrights ___________________________________________________17\r\nIV. Marketing Plan _______________________________________________18\r\nA. Market Analysis____________________________________________________ 19\r\n1. Customer Analysis _______________________________________________________20\r\n2. Reference Market Analysis ________________________________________________22\r\n3. New Market Analysis_____________________________________________________27\r\n4. Competitor Analysis______________________________________________________35\r\n5. Competitive Position _____________________________________________________40\r\n6. Environmental Analysis ___________________________________________________44\r\nB. Marketing Strategy _________________________________________________ 47\r\n1. Marketing Philosophy ____________________________________________________48\r\n2. Business Strategy ________________________________________________________48\r\n3. Strategic Positioning______________________________________________________51\r\n4. Marketing Goal and Objectives _____________________________________________53\r\n5. Value Propositions _______________________________________________________55\r\n6. Functional Strategies and Programs: _________________________________________55\r\n7. Important Success/Failure Factors ___________________________________________60\r\n8. Generating Multiple Revenue streams ________________________________________60\r\nC. Marketing Plan Summary ___________________________________________ 61\r\n1. Customer Analysis _______________________________________________________61\r\n2. Competitor Analysis______________________________________________________62\r\n3. New Market Analysis_____________________________________________________63\r\n4. Environmental Analysis ___________________________________________________65\r\n5. Internal Analysis_________________________________________________________66\r\nV. Operating Plan __________________________________________________67\r\nA. Primary Activities __________________________________________________ 68\r\n1. Creating and Delivering Network-Based Language Exchanges_____________________68\r\n2. Augmenting e-Services ___________________________________________________74\r\n3. Communicating and Delivering Services to Customers ___________________________75\r\nB. Support Activities __________________________________________________ 75\r\n1. General Business Administration and Human Resource Management _______________75\r\n2. IT Infrastructure _________________________________________________________76\r\nVI. Financial Plan ________________________________________________77\r\n5 years Pro forma Financial Projections ____________________________________ 78\r\nIncome Statement_____________________________________________________________78\r\nBalance Sheet________________________________________________________________80\r\nCash Flow Statement __________________________________________________________82\r\nScenario Pro Forma Projections___________________________________________ 84\r\nPessimistic __________________________________________________________________84\r\nOptimistic___________________________________________________________________86\r\nReferences _________________________________________________________87\r\nAppendix A1: Twelve-Month Pro Forma Cash Flow Statements for First Five\r\nYears ______________________________________________________________88\r\nAppendix A2: Student Survey Form (English Version)______________________93\r\nAppendix A3: Teacher Survey Form (English Version) _____________________95\r\nAppendix A4: Parent Survey Form (English Version)_______________________96 | - |
| dc.description.tableofcontents | Table of Contents\r\nAbstract_____________________________________________________________ii\r\nAcknowledgments____________________________________________________ iv\r\nTable of Contents _____________________________________________________ v\r\nI. Vision and Mission _______________________________________________1\r\nVision Statement ________________________________________________________ 2\r\nMission Statement _______________________________________________________ 2\r\nII. General Business Description _____________________________________4\r\nA. Company Name and Location _________________________________________ 5\r\nB. Type of Company ___________________________________________________ 5\r\nC. General Business Description__________________________________________ 5\r\n1. Unmet Needs ____________________________________________________________5\r\n2. The Opportunity __________________________________________________________6\r\n3. NetSpeak!`s Mission_______________________________________________________6\r\n4. Basic Nature and Activity of NetSpeak! _______________________________________6\r\nD. Business Strategy____________________________________________________ 6\r\n1. Product Attributes/Functional benefits_________________________________________7\r\n2. Target Segment Focus _____________________________________________________8\r\n3. Breadth of Product Line ____________________________________________________8\r\n4. Global Scope ____________________________________________________________8\r\nE. Company Goal ______________________________________________________ 9\r\nF. Business Models_____________________________________________________ 9\r\n1. Use of Multiple Models ____________________________________________________9\r\n2. Benefits of Selected Models________________________________________________10\r\nG. Revenue Models____________________________________________________ 10\r\nH. Key Success/Failure Variables ________________________________________ 10\r\n1. Speed of Growth_________________________________________________________10\r\n2. Gaining Teacher Support __________________________________________________10\r\nI. Culture ___________________________________________________________ 11\r\nIII. Services______________________________________________________12\r\nA. General Service Description __________________________________________ 13\r\n1. Functions and Features Providing Competitive Advantage ________________________14\r\n2. Augmenting e-Services ___________________________________________________15\r\nB. Customer Benefits: Why People Would Buy ____________________________ 16\r\nC. Dangers of Technical or Style Obsolescence _____________________________ 16\r\nD. Available Legal Protection; Patents, Copyrights _________________________ 17\r\n1. Patents ________________________________________________________________17\r\n2. Trademarks/Copyrights ___________________________________________________17\r\nIV. Marketing Plan _______________________________________________18\r\nA. Market Analysis____________________________________________________ 19\r\n1. Customer Analysis _______________________________________________________20\r\n2. Reference Market Analysis ________________________________________________22\r\n3. New Market Analysis_____________________________________________________27\r\n4. Competitor Analysis______________________________________________________35\r\n5. Competitive Position _____________________________________________________40\r\n6. Environmental Analysis ___________________________________________________44\r\nB. Marketing Strategy _________________________________________________ 47\r\n1. Marketing Philosophy ____________________________________________________48\r\n2. Business Strategy ________________________________________________________48\r\n3. Strategic Positioning______________________________________________________51\r\n4. Marketing Goal and Objectives _____________________________________________53\r\n5. Value Propositions _______________________________________________________55\r\n6. Functional Strategies and Programs: _________________________________________55\r\n7. Important Success/Failure Factors ___________________________________________60\r\n8. Generating Multiple Revenue streams ________________________________________60\r\nC. Marketing Plan Summary ___________________________________________ 61\r\n1. Customer Analysis _______________________________________________________61\r\n2. Competitor Analysis______________________________________________________62\r\n3. New Market Analysis_____________________________________________________63\r\n4. Environmental Analysis ___________________________________________________65\r\n5. Internal Analysis_________________________________________________________66\r\nV. Operating Plan __________________________________________________67\r\nA. Primary Activities __________________________________________________ 68\r\n1. Creating and Delivering Network-Based Language Exchanges_____________________68\r\n2. Augmenting e-Services ___________________________________________________74\r\n3. Communicating and Delivering Services to Customers ___________________________75\r\nB. Support Activities __________________________________________________ 75\r\n1. General Business Administration and Human Resource Management _______________75\r\n2. IT Infrastructure _________________________________________________________76\r\nVI. Financial Plan ________________________________________________77\r\n5 years Pro forma Financial Projections ____________________________________ 78\r\nIncome Statement_____________________________________________________________78\r\nBalance Sheet________________________________________________________________80\r\nCash Flow Statement __________________________________________________________82\r\nScenario Pro Forma Projections___________________________________________ 84\r\nPessimistic __________________________________________________________________84\r\nOptimistic___________________________________________________________________86\r\nReferences _________________________________________________________87\r\nAppendix A1: Twelve-Month Pro Forma Cash Flow Statements for First Five\r\nYears ______________________________________________________________88\r\nAppendix A2: Student Survey Form (English Version)______________________93\r\nAppendix A3: Teacher Survey Form (English Version) _____________________95\r\nAppendix A4: Parent Survey Form (English Version)_______________________96 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0092933029 | en_US |
| dc.subject (關鍵詞) | 創新家 | zh_TW |
| dc.subject (關鍵詞) | 主動與創新 | zh_TW |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.subject (關鍵詞) | Network-Based Language | en_US |
| dc.title (題名) | 創新家的主動與創新:從NetSpeak!個案談起 | zh_TW |
| dc.title (題名) | Business Plan for a Network-Based Language Exchange Service Company | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Aaker D. A., 2005, Strategic Market Management, 7th edn, John Wiley & Sons, Inc., | zh_TW |
| dc.relation.reference (參考文獻) | Hoboken, New Jersey | zh_TW |
| dc.relation.reference (參考文獻) | Antle R., Garstka S., 2004, Financial Accounting 2nd edn., Thomson Southwestern, | zh_TW |
| dc.relation.reference (參考文獻) | Manson, Ohio | zh_TW |
| dc.relation.reference (參考文獻) | Directorate General of Budget, Accounting and Statistics (DGBAS) of Executive | zh_TW |
| dc.relation.reference (參考文獻) | Yuan, Taiwan R.O.C., National Statistics. [Online] Available | zh_TW |
| dc.relation.reference (參考文獻) | http://eng.stat.gov.tw/mp.asp?mp=5 | zh_TW |
| dc.relation.reference (參考文獻) | Directorate General of Budget, Accounting and Statistics (DGBAS) of Executive | zh_TW |
| dc.relation.reference (參考文獻) | Yuan, Taiwan R.O.C., Population and Housing. [Online] Available | zh_TW |
| dc.relation.reference (參考文獻) | http://eng.stat.gov.tw/ct.asp?xItem=6503&CtNode=2202, 2006 | zh_TW |
| dc.relation.reference (參考文獻) | Directorate General of Budget, Accounting and Statistics (DGBAS) of Executive | zh_TW |
| dc.relation.reference (參考文獻) | Yuan, Taiwan R.O.C., Yearly Statistics. [Online] Available | zh_TW |
| dc.relation.reference (參考文獻) | http://eng.stat.gov.tw/lp.asp?ctNode=2265&CtUnit=1072&BaseDSD=36 | zh_TW |
| dc.relation.reference (參考文獻) | Longenecker J., Moore C., Petty J., 2003, Small Business Management; an | zh_TW |
| dc.relation.reference (參考文獻) | Entrepreneurial Emphasis, 12th edn., Thomson Southwestern, Manson, Ohio | zh_TW |
| dc.relation.reference (參考文獻) | Ministry of Education, Republic of China (Taiwan), National English Reading | zh_TW |
| dc.relation.reference (參考文獻) | Contest and Plan to Incorporate Information Into Senior High and Vocational School: | zh_TW |
| dc.relation.reference (參考文獻) | English teaching achieve remarkable results. [Online] Available | zh_TW |
| dc.relation.reference (參考文獻) | http://english.moe.gov.tw/ct.asp?xItem=472&ctNode=514&mp=11, 2006 | zh_TW |
| dc.relation.reference (參考文獻) | Osterwalder A., Pigneur Y., An e-Business Model Ontology for Modeling e-Business, | zh_TW |
| dc.relation.reference (參考文獻) | 15th Bled Electronic Commerce Conference e-Reality: Constructing the e-Economy, | zh_TW |
| dc.relation.reference (參考文獻) | Bled, Slovenia, June 17 - 19, 2002 | zh_TW |
| dc.relation.reference (參考文獻) | Peng M., English-teaching policy sparks storm of controversy, Taiwan Journal | zh_TW |
| dc.relation.reference (參考文獻) | 02/27/2004 | zh_TW |
