| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 柯光信 | zh_TW |
| dc.contributor.author (Authors) | Ko, Kevin | en_US |
| dc.creator (作者) | 柯光信 | zh_TW |
| dc.creator (作者) | Ko, Kevin | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:48:31 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:48:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:48:31 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094933008 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31329 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 94933008 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 可口可樂台灣營收與銷量增長計畫 | zh_TW |
| dc.description.abstract (摘要) | Abstract To find out how to maximize the Coca-Cola revenue and volume by evaluating the Coca-Cola marketing key factors which influence the volume growth, and find recommendations to improve each area. | en_US |
| dc.description.abstract (摘要) | 1. Background and Objective 2 2. Business and competition environment 3 • Taiwan economy 3 • NARTD Competition Environment 4 • Channel 8 3. The aging population 12 4. Total volume analysis 14 5. Pricing VS. Volume 15 6. Volume analysis by package 17 7. Volume analysis by channel 19 8. Beverage market trend 30 9. Summary – challenges and opportunities 33 10. Recommendations 34 1. Marketing communications 34 2. Drinking occasion based channel/price/package management 37 11. Appendix 42 | - |
| dc.description.tableofcontents | 1. Background and Objective 2 2. Business and competition environment 3 • Taiwan economy 3 • NARTD Competition Environment 4 • Channel 8 3. The aging population 12 4. Total volume analysis 14 5. Pricing VS. Volume 15 6. Volume analysis by package 17 7. Volume analysis by channel 19 8. Beverage market trend 30 9. Summary – challenges and opportunities 33 10. Recommendations 34 1. Marketing communications 34 2. Drinking occasion based channel/price/package management 37 11. Appendix 42 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094933008 | en_US |
| dc.subject (關鍵詞) | 可口可樂 | zh_TW |
| dc.title (題名) | 可口可樂台灣營收與銷量增長計畫 | zh_TW |
| dc.title (題名) | Revenue and volume growth plan of coca-cola Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
