| dc.contributor.advisor | 朱時龍 | zh_TW |
| dc.contributor.author (作者) | 江煥華 | zh_TW |
| dc.contributor.author (作者) | Chiang, Huan Hua | en_US |
| dc.creator (作者) | 江煥華 | zh_TW |
| dc.creator (作者) | Chiang, Huan Hua | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-九月-2009 09:49:12 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:49:12 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:49:12 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0094933024 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31336 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 94933024 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫 | zh_TW |
| dc.description.abstract (摘要) | Business Plan Natural Clean up and Hygiene Products for companion animals using Taiwan Indigenous Cinnamon | en_US |
| dc.description.abstract (摘要) | I. Executive Summary 5 The Company 5 Mission Statement 5 Objectives 5 II. Company Overview 6 The History and Background 6 The Management Team 7 Strategic Intent 8 Product Offerings 8 III. Market Analysis and competition 9 The Market Overview 9 Competition 13 Industry Structure 13 Pet Shampoo 14 Oral Care (Toothpaste/Liquid) 15 Ear Cleaning 16 IV. Sales and Marketing Strategy 18 The Reaction of Taiwanese Customers 18 Who should we sell our products to 18 Where do we offer our products to the customer 19 At what price 19 What quality and attributes the customer care 20 How should we aim to target the market 20 Brand and Positioning 23 Sales Strategy 24 Distribution Strategy 24 Pricing Strategy 25 Advertising and sales promotion Programs 27 Demand Forecast by product 28 V. Financial Projections 29 Gross Margins 29 Sales Forecast 30 Monthly Budget 31 Required Funds 32 Income Statement (year 1-5) 33 Cash Flow Statement 34 Potential Risks 34 | - |
| dc.description.tableofcontents | I. Executive Summary 5 The Company 5 Mission Statement 5 Objectives 5 II. Company Overview 6 The History and Background 6 The Management Team 7 Strategic Intent 8 Product Offerings 8 III. Market Analysis and competition 9 The Market Overview 9 Competition 13 Industry Structure 13 Pet Shampoo 14 Oral Care (Toothpaste/Liquid) 15 Ear Cleaning 16 IV. Sales and Marketing Strategy 18 The Reaction of Taiwanese Customers 18 Who should we sell our products to 18 Where do we offer our products to the customer 19 At what price 19 What quality and attributes the customer care 20 How should we aim to target the market 20 Brand and Positioning 23 Sales Strategy 24 Distribution Strategy 24 Pricing Strategy 25 Advertising and sales promotion Programs 27 Demand Forecast by product 28 V. Financial Projections 29 Gross Margins 29 Sales Forecast 30 Monthly Budget 31 Required Funds 32 Income Statement (year 1-5) 33 Cash Flow Statement 34 Potential Risks 34 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094933024 | en_US |
| dc.subject (關鍵詞) | 土肉桂 | zh_TW |
| dc.subject (關鍵詞) | 寵物清潔 | zh_TW |
| dc.title (題名) | 應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
