| dc.contributor.advisor | 白德傑 | zh_TW |
| dc.contributor.advisor | Glenbrodowsky,Brod | en_US |
| dc.contributor.author (作者) | Pereira,Stephen | en_US |
| dc.creator (作者) | Pereira,Stephen | en_US |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 14-九月-2009 09:49:35 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:49:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:49:35 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0094933038 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31340 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 94933038 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 將台灣的泡沫紅茶產業模式引進英國 | zh_TW |
| dc.description.abstract (摘要) | Exporting the Taiwanese Tea Bar Business Model to the UK Market | en_US |
| dc.description.abstract (摘要) | I. Executive Summary 3 The Market 3 The Company 3 Objectives 4 Mission Statement 4 Business Model 5 The Team 5 The Proposal 6 II. Company Overview and Strategy 7 History and Background 7 Name and Slogan. 7 Product Offering 7 Staff 8 Entry and growth Strategy 8 Key company growth milestones 10 Location 10 Servicescape 11 Sourcing 11 Pricing Strategy 12 Sales Strategy 13 Sales Literature 13 Promotion and advertising strategy 14 III. Market Review 16 Overall Industry 16 The Reaction of the British Consumer 18 Product Trends 19 Competitive Environment 22 Industry Structure 22 Sources of competition: 23 Business Economics. 25 IV. Potential Risks 29 V. Financial Projections 32 Projected Cash Flow Statement 32 Monthly Cash Flow 2008 33 Cash Flow 2009 by Month 34 Income and Cash Flow Statement 35 Break Even Analysis 36 Appendix 1 Store layout and Design 39 Appendix 2 Pictures of a typical store 41 Appendix 3 Pictures of a typical store 42 Appendix 4 A description of bubble tea 43 Appendix 5 Example of chalkboard campaign 44 | - |
| dc.description.tableofcontents | I. Executive Summary 3 The Market 3 The Company 3 Objectives 4 Mission Statement 4 Business Model 5 The Team 5 The Proposal 6 II. Company Overview and Strategy 7 History and Background 7 Name and Slogan. 7 Product Offering 7 Staff 8 Entry and growth Strategy 8 Key company growth milestones 10 Location 10 Servicescape 11 Sourcing 11 Pricing Strategy 12 Sales Strategy 13 Sales Literature 13 Promotion and advertising strategy 14 III. Market Review 16 Overall Industry 16 The Reaction of the British Consumer 18 Product Trends 19 Competitive Environment 22 Industry Structure 22 Sources of competition: 23 Business Economics. 25 IV. Potential Risks 29 V. Financial Projections 32 Projected Cash Flow Statement 32 Monthly Cash Flow 2008 33 Cash Flow 2009 by Month 34 Income and Cash Flow Statement 35 Break Even Analysis 36 Appendix 1 Store layout and Design 39 Appendix 2 Pictures of a typical store 41 Appendix 3 Pictures of a typical store 42 Appendix 4 A description of bubble tea 43 Appendix 5 Example of chalkboard campaign 44 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094933038 | en_US |
| dc.subject (關鍵詞) | 泡沫紅茶 | zh_TW |
| dc.subject (關鍵詞) | Taiwanese Tea Bar | en_US |
| dc.title (題名) | 將台灣的泡沫紅茶產業模式引進英國 | zh_TW |
| dc.title (題名) | Exporting the Taiwanese Tea Bar Business Model to the UK Market | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Caterer & Hotelkeeper. Sutton: Dec 7-Dec 13, 2006.Vol.196, Iss. 4454; pg. 42 | zh_TW |
| dc.relation.reference (參考文獻) | UK: Research - On-the-go tea: receptive public helps Unilever 6 November 2001 | Source: Datamonitor ResearchWire | zh_TW |
| dc.relation.reference (參考文獻) | Comment: Tetley learning the art of chai tea 21 January 2005 | Source: Datamonitor http://www.just-drinks.com/article.aspx?id=80038&lk=s | zh_TW |
| dc.relation.reference (參考文獻) | A beverage with ingredients targeted at specific medical or health benefits | zh_TW |
| dc.relation.reference (參考文獻) | Tea market goes cold 24 May 2005 | Source: just-drinks.com http://www.just-drinks.com/article.aspx?id=85108&lk=s | zh_TW |
