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題名 將台灣的泡沫紅茶產業模式引進英國
Exporting the Taiwanese Tea Bar Business Model to the UK Market
作者 Pereira,Stephen
貢獻者 白德傑
Glenbrodowsky,Brod
Pereira,Stephen
關鍵詞 泡沫紅茶
Taiwanese Tea Bar
日期 2006
上傳時間 14-Sep-2009 09:49:35 (UTC+8)
摘要 將台灣的泡沫紅茶產業模式引進英國
Exporting the Taiwanese Tea Bar Business Model to the UK Market
I. Executive Summary 3
     The Market 3
     The Company 3
     Objectives 4
     Mission Statement 4
     Business Model 5
     The Team 5
     The Proposal 6
     II. Company Overview and Strategy 7
     History and Background 7
     Name and Slogan. 7
     Product Offering 7
     Staff 8
     Entry and growth Strategy 8
     Key company growth milestones 10
     Location 10
     Servicescape 11
     Sourcing 11
     Pricing Strategy 12
     Sales Strategy 13
     Sales Literature 13
     Promotion and advertising strategy 14
     III. Market Review 16
     Overall Industry 16
     The Reaction of the British Consumer 18
     Product Trends 19
     Competitive Environment 22
     Industry Structure 22
     Sources of competition: 23
     Business Economics. 25
     IV. Potential Risks 29
     V. Financial Projections 32
     Projected Cash Flow Statement 32
     Monthly Cash Flow 2008 33
     Cash Flow 2009 by Month 34
     Income and Cash Flow Statement 35
     Break Even Analysis 36
     Appendix 1
     Store layout and Design 39
     Appendix 2
     Pictures of a typical store 41
     Appendix 3
     Pictures of a typical store 42
     Appendix 4
     A description of bubble tea 43
     Appendix 5
     Example of chalkboard campaign 44
參考文獻 Caterer & Hotelkeeper. Sutton: Dec 7-Dec 13, 2006.Vol.196, Iss. 4454; pg. 42
UK: Research - On-the-go tea: receptive public helps Unilever 6 November 2001 | Source: Datamonitor ResearchWire
Comment: Tetley learning the art of chai tea 21 January 2005 | Source: Datamonitor http://www.just-drinks.com/article.aspx?id=80038&lk=s
A beverage with ingredients targeted at specific medical or health benefits
Tea market goes cold 24 May 2005 | Source: just-drinks.com http://www.just-drinks.com/article.aspx?id=85108&lk=s
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
94933038
95
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0094933038
資料類型 thesis
dc.contributor.advisor 白德傑zh_TW
dc.contributor.advisor Glenbrodowsky,Broden_US
dc.contributor.author (Authors) Pereira,Stephenen_US
dc.creator (作者) Pereira,Stephenen_US
dc.date (日期) 2006en_US
dc.date.accessioned 14-Sep-2009 09:49:35 (UTC+8)-
dc.date.available 14-Sep-2009 09:49:35 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 09:49:35 (UTC+8)-
dc.identifier (Other Identifiers) G0094933038en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/31340-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 94933038zh_TW
dc.description (描述) 95zh_TW
dc.description.abstract (摘要) 將台灣的泡沫紅茶產業模式引進英國zh_TW
dc.description.abstract (摘要) Exporting the Taiwanese Tea Bar Business Model to the UK Marketen_US
dc.description.abstract (摘要) I. Executive Summary 3
     The Market 3
     The Company 3
     Objectives 4
     Mission Statement 4
     Business Model 5
     The Team 5
     The Proposal 6
     II. Company Overview and Strategy 7
     History and Background 7
     Name and Slogan. 7
     Product Offering 7
     Staff 8
     Entry and growth Strategy 8
     Key company growth milestones 10
     Location 10
     Servicescape 11
     Sourcing 11
     Pricing Strategy 12
     Sales Strategy 13
     Sales Literature 13
     Promotion and advertising strategy 14
     III. Market Review 16
     Overall Industry 16
     The Reaction of the British Consumer 18
     Product Trends 19
     Competitive Environment 22
     Industry Structure 22
     Sources of competition: 23
     Business Economics. 25
     IV. Potential Risks 29
     V. Financial Projections 32
     Projected Cash Flow Statement 32
     Monthly Cash Flow 2008 33
     Cash Flow 2009 by Month 34
     Income and Cash Flow Statement 35
     Break Even Analysis 36
     Appendix 1
     Store layout and Design 39
     Appendix 2
     Pictures of a typical store 41
     Appendix 3
     Pictures of a typical store 42
     Appendix 4
     A description of bubble tea 43
     Appendix 5
     Example of chalkboard campaign 44
-
dc.description.tableofcontents I. Executive Summary 3
     The Market 3
     The Company 3
     Objectives 4
     Mission Statement 4
     Business Model 5
     The Team 5
     The Proposal 6
     II. Company Overview and Strategy 7
     History and Background 7
     Name and Slogan. 7
     Product Offering 7
     Staff 8
     Entry and growth Strategy 8
     Key company growth milestones 10
     Location 10
     Servicescape 11
     Sourcing 11
     Pricing Strategy 12
     Sales Strategy 13
     Sales Literature 13
     Promotion and advertising strategy 14
     III. Market Review 16
     Overall Industry 16
     The Reaction of the British Consumer 18
     Product Trends 19
     Competitive Environment 22
     Industry Structure 22
     Sources of competition: 23
     Business Economics. 25
     IV. Potential Risks 29
     V. Financial Projections 32
     Projected Cash Flow Statement 32
     Monthly Cash Flow 2008 33
     Cash Flow 2009 by Month 34
     Income and Cash Flow Statement 35
     Break Even Analysis 36
     Appendix 1
      Store layout and Design 39
     Appendix 2
      Pictures of a typical store 41
     Appendix 3
     Pictures of a typical store 42
     Appendix 4
      A description of bubble tea 43
     Appendix 5
      Example of chalkboard campaign 44
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0094933038en_US
dc.subject (關鍵詞) 泡沫紅茶zh_TW
dc.subject (關鍵詞) Taiwanese Tea Baren_US
dc.title (題名) 將台灣的泡沫紅茶產業模式引進英國zh_TW
dc.title (題名) Exporting the Taiwanese Tea Bar Business Model to the UK Marketen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Caterer & Hotelkeeper. Sutton: Dec 7-Dec 13, 2006.Vol.196, Iss. 4454; pg. 42zh_TW
dc.relation.reference (參考文獻) UK: Research - On-the-go tea: receptive public helps Unilever 6 November 2001 | Source: Datamonitor ResearchWirezh_TW
dc.relation.reference (參考文獻) Comment: Tetley learning the art of chai tea 21 January 2005 | Source: Datamonitor http://www.just-drinks.com/article.aspx?id=80038&lk=szh_TW
dc.relation.reference (參考文獻) A beverage with ingredients targeted at specific medical or health benefitszh_TW
dc.relation.reference (參考文獻) Tea market goes cold 24 May 2005 | Source: just-drinks.com http://www.just-drinks.com/article.aspx?id=85108&lk=szh_TW