| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 袁安琪 | zh_TW |
| dc.contributor.author (Authors) | Yuan, Angel | en_US |
| dc.creator (作者) | 袁安琪 | zh_TW |
| dc.creator (作者) | Yuan, Angel | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:49:45 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:49:45 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:49:45 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095933009 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=32599 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 95933009 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | Sony Walkman：掀起台灣MP3影音隨身聽的顛覆浪潮 | zh_TW |
| dc.description.abstract (摘要) | Sony Walkman: Revolutionizing the Portable MP3 Player in Taiwan | en_US |
| dc.description.abstract (摘要) | Executive Summary 5\r\nObjectives 5\r\nMission 5\r\nKey to Success 5\r\nCompany Overview 7\r\nCompany Background 7\r\nThe Origins of the Walkman Brand 7\r\nHistory 7\r\nDesign Philosophy and Innovations 8\r\nProduct Lines 9\r\nSony Walkman 9\r\nA820 Series Video MP3 player 9\r\nS730 Series Video MP3 player 9\r\nE430 Series Video MP3 Player 10\r\nE020 Series MP3 Player 10\r\nB130 Series MP3 Player 11\r\nIndustry 12\r\nIndustry Overview 12\r\nIndustry Breakdown by Manufacturer 12\r\nIndustry Breakdown by Memory Type 14\r\nIndustry Breakdown by Function 15\r\nIndustry Breakdown by Memory Size 16\r\nCompetition 17\r\nApple 17\r\nErgotech 17\r\nTranscend 18\r\nMSI 18\r\nSamsung 19\r\nFuture Industry Outlook 19\r\nMarketing Plan 20\r\nCurrent Situation 20\r\nStrengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis 20\r\nStrengths 20\r\nWeaknesses 21\r\nOpportunities 21\r\nThreats 21\r\nCompetitive Environment 22\r\nMarket Research 23\r\nConsumer Behavior Survey 23\r\nStrategy 26\r\nTarget Market 26\r\nPositioning 27\r\nProduct Offering 28\r\nPricing 28\r\nDistribution 30\r\nMarketing Communication 30\r\nCommunication Mix 30\r\nSales Promotion 32\r\nCooperation Opportunities 34\r\nConducting Marketing Research and Forecasting Demand 34\r\nFinancials 35\r\nRevenue Forecast 35\r\nBreak-even Analysis 36\r\nProfit and Loss Projection 36\r\nMarketing Expense Forecast 38\r\nControls 39\r\nImplementation 39\r\nMarketing Organization 39\r\nAppendix 40 | - |
| dc.description.tableofcontents | Executive Summary 5\r\nObjectives 5\r\nMission 5\r\nKey to Success 5\r\nCompany Overview 7\r\nCompany Background 7\r\nThe Origins of the Walkman Brand 7\r\nHistory 7\r\nDesign Philosophy and Innovations 8\r\nProduct Lines 9\r\nSony Walkman 9\r\nA820 Series Video MP3 player 9\r\nS730 Series Video MP3 player 9\r\nE430 Series Video MP3 Player 10\r\nE020 Series MP3 Player 10\r\nB130 Series MP3 Player 11\r\nIndustry 12\r\nIndustry Overview 12\r\nIndustry Breakdown by Manufacturer 12\r\nIndustry Breakdown by Memory Type 14\r\nIndustry Breakdown by Function 15\r\nIndustry Breakdown by Memory Size 16\r\nCompetition 17\r\nApple 17\r\nErgotech 17\r\nTranscend 18\r\nMSI 18\r\nSamsung 19\r\nFuture Industry Outlook 19\r\nMarketing Plan 20\r\nCurrent Situation 20\r\nStrengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis 20\r\nStrengths 20\r\nWeaknesses 21\r\nOpportunities 21\r\nThreats 21\r\nCompetitive Environment 22\r\nMarket Research 23\r\nConsumer Behavior Survey 23\r\nStrategy 26\r\nTarget Market 26\r\nPositioning 27\r\nProduct Offering 28\r\nPricing 28\r\nDistribution 30\r\nMarketing Communication 30\r\nCommunication Mix 30\r\nSales Promotion 32\r\nCooperation Opportunities 34\r\nConducting Marketing Research and Forecasting Demand 34\r\nFinancials 35\r\nRevenue Forecast 35\r\nBreak-even Analysis 36\r\nProfit and Loss Projection 36\r\nMarketing Expense Forecast 38\r\nControls 39\r\nImplementation 39\r\nMarketing Organization 39\r\nAppendix 40 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095933009 | en_US |
| dc.subject (關鍵詞) | 影音隨身聽 | zh_TW |
| dc.title (題名) | Sony Walkman：掀起台灣MP3影音隨身聽的顛覆浪潮 | zh_TW |
| dc.title (題名) | Sony Walkman:Revolutionizing the Portable MP3 Player in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
