| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 邱瓅虹 | zh_TW |
| dc.contributor.author (作者) | Chiu, Kenix | en_US |
| dc.creator (作者) | 邱瓅虹 | zh_TW |
| dc.creator (作者) | Chiu, Kenix | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-九月-2009 09:50:03 (UTC+8) | - |
| dc.date.available | 14-九月-2009 09:50:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-九月-2009 09:50:03 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0095933018 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31344 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 95933018 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 新煙品上市行銷計畫 | zh_TW |
| dc.description.abstract (摘要) | 1 Market Mission for JTI……………………………………..…..…….5 2 The evolution of Taiwan Tobacco industry….………………….…....6 3 Japan Tobacco International……...……………...……………….…10 4 Industry Outlook…………………………………………………….16 5 Situational Analysis: Anticipated Business Impact……..…..………20 6 Marketing Plan………………………………………………...……27 7 Financial Data……..…………………………………………….….41 8 Conclusion……………………………………………………….....46 9 References……………………………………………………….....47 10 Appendix……………………………………………………………48 | - |
| dc.description.tableofcontents | 1 Market Mission for JTI……………………………………..…..…….5 2 The evolution of Taiwan Tobacco industry….………………….…....6 3 Japan Tobacco International……...……………...……………….…10 4 Industry Outlook…………………………………………………….16 5 Situational Analysis: Anticipated Business Impact……..…..………20 6 Marketing Plan………………………………………………...……27 7 Financial Data……..…………………………………………….….41 8 Conclusion……………………………………………………….....46 9 References……………………………………………………….....47 10 Appendix……………………………………………………………48 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095933018 | en_US |
| dc.subject (關鍵詞) | 煙品 | zh_TW |
| dc.title (題名) | 新煙品上市行銷計畫 | zh_TW |
| dc.title (題名) | Business plan for launch of a new cigarette line extension in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | http://www.bat.com/ | zh_TW |
| dc.relation.reference (參考文獻) | British American Tobacco | zh_TW |
| dc.relation.reference (參考文獻) | http://www.imperial-tobacco.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Imperial Tobacco Group PLC | zh_TW |
| dc.relation.reference (參考文獻) | http://www.philipmorrisinternational.com/pmintl/pages/eng/default.asp | zh_TW |
| dc.relation.reference (參考文獻) | Philip Morris International | zh_TW |
| dc.relation.reference (參考文獻) | http://www.ttl.com.tw/home/home.aspx | zh_TW |
| dc.relation.reference (參考文獻) | Taiwan Tobacco and Liquor Corp | zh_TW |
| dc.relation.reference (參考文獻) | http://www.who.int/en/ | zh_TW |
| dc.relation.reference (參考文獻) | World Health Organisation | zh_TW |
| dc.relation.reference (參考文獻) | http://www.jti.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Japan Tobacco International | zh_TW |
| dc.relation.reference (參考文獻) | http://www.hncb.com.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | Hua Nan Bank | zh_TW |
| dc.relation.reference (參考文獻) | http://eng.stat.gov.tw/mp.asp?mp=5 | zh_TW |
| dc.relation.reference (參考文獻) | National Statistics Taiwan | zh_TW |
| dc.relation.reference (參考文獻) | http://law.moj.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | Laws and Regulations Database of The Republic of China | zh_TW |
