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題名 新煙品上市行銷計畫
Business plan for launch of a new cigarette line extension in Taiwan
作者 邱瓅虹
Chiu, Kenix
貢獻者 吳文傑
Wu, Jack
邱瓅虹
Chiu, Kenix
關鍵詞 煙品
日期 2008
上傳時間 14-Sep-2009 09:50:03 (UTC+8)
摘要 新煙品上市行銷計畫
1 Market Mission for JTI……………………………………..…..…….5
     
     2 The evolution of Taiwan Tobacco industry….………………….…....6
     
     3 Japan Tobacco International……...……………...……………….…10
     
     4 Industry Outlook…………………………………………………….16
     
     5 Situational Analysis: Anticipated Business Impact……..…..………20
     
     6 Marketing Plan………………………………………………...……27
     
     7 Financial Data……..…………………………………………….….41
     
     8 Conclusion……………………………………………………….....46
     
     9 References……………………………………………………….....47
     
     10 Appendix……………………………………………………………48
參考文獻 http://www.bat.com/
British American Tobacco
http://www.imperial-tobacco.com/
Imperial Tobacco Group PLC
http://www.philipmorrisinternational.com/pmintl/pages/eng/default.asp
Philip Morris International
http://www.ttl.com.tw/home/home.aspx
Taiwan Tobacco and Liquor Corp
http://www.who.int/en/
World Health Organisation
http://www.jti.com/
Japan Tobacco International
http://www.hncb.com.tw/
Hua Nan Bank
http://eng.stat.gov.tw/mp.asp?mp=5
National Statistics Taiwan
http://law.moj.gov.tw
Laws and Regulations Database of The Republic of China
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
95933018
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095933018
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 邱瓅虹zh_TW
dc.contributor.author (Authors) Chiu, Kenixen_US
dc.creator (作者) 邱瓅虹zh_TW
dc.creator (作者) Chiu, Kenixen_US
dc.date (日期) 2008en_US
dc.date.accessioned 14-Sep-2009 09:50:03 (UTC+8)-
dc.date.available 14-Sep-2009 09:50:03 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 09:50:03 (UTC+8)-
dc.identifier (Other Identifiers) G0095933018en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/31344-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 95933018zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 新煙品上市行銷計畫zh_TW
dc.description.abstract (摘要) 1 Market Mission for JTI……………………………………..…..…….5
     
     2 The evolution of Taiwan Tobacco industry….………………….…....6
     
     3 Japan Tobacco International……...……………...……………….…10
     
     4 Industry Outlook…………………………………………………….16
     
     5 Situational Analysis: Anticipated Business Impact……..…..………20
     
     6 Marketing Plan………………………………………………...……27
     
     7 Financial Data……..…………………………………………….….41
     
     8 Conclusion……………………………………………………….....46
     
     9 References……………………………………………………….....47
     
     10 Appendix……………………………………………………………48
-
dc.description.tableofcontents 1 Market Mission for JTI……………………………………..…..…….5
     
     2 The evolution of Taiwan Tobacco industry….………………….…....6
     
     3 Japan Tobacco International……...……………...……………….…10
     
     4 Industry Outlook…………………………………………………….16
     
     5 Situational Analysis: Anticipated Business Impact……..…..………20
     
     6 Marketing Plan………………………………………………...……27
     
     7 Financial Data……..…………………………………………….….41
     
     8 Conclusion……………………………………………………….....46
     
     9 References……………………………………………………….....47
     
     10 Appendix……………………………………………………………48
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095933018en_US
dc.subject (關鍵詞) 煙品zh_TW
dc.title (題名) 新煙品上市行銷計畫zh_TW
dc.title (題名) Business plan for launch of a new cigarette line extension in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) http://www.bat.com/zh_TW
dc.relation.reference (參考文獻) British American Tobaccozh_TW
dc.relation.reference (參考文獻) http://www.imperial-tobacco.com/zh_TW
dc.relation.reference (參考文獻) Imperial Tobacco Group PLCzh_TW
dc.relation.reference (參考文獻) http://www.philipmorrisinternational.com/pmintl/pages/eng/default.aspzh_TW
dc.relation.reference (參考文獻) Philip Morris Internationalzh_TW
dc.relation.reference (參考文獻) http://www.ttl.com.tw/home/home.aspxzh_TW
dc.relation.reference (參考文獻) Taiwan Tobacco and Liquor Corpzh_TW
dc.relation.reference (參考文獻) http://www.who.int/en/zh_TW
dc.relation.reference (參考文獻) World Health Organisationzh_TW
dc.relation.reference (參考文獻) http://www.jti.com/zh_TW
dc.relation.reference (參考文獻) Japan Tobacco Internationalzh_TW
dc.relation.reference (參考文獻) http://www.hncb.com.tw/zh_TW
dc.relation.reference (參考文獻) Hua Nan Bankzh_TW
dc.relation.reference (參考文獻) http://eng.stat.gov.tw/mp.asp?mp=5zh_TW
dc.relation.reference (參考文獻) National Statistics Taiwanzh_TW
dc.relation.reference (參考文獻) http://law.moj.gov.twzh_TW
dc.relation.reference (參考文獻) Laws and Regulations Database of The Republic of Chinazh_TW