| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 白哲明 | zh_TW |
| dc.contributor.author (Authors) | Boyden, Ben | en_US |
| dc.creator (作者) | 白哲明 | zh_TW |
| dc.creator (作者) | Boyden, Ben | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:50:43 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:50:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:50:43 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095933047 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=32609 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 95933047 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | NY Deli 營運計畫 | zh_TW |
| dc.description.abstract (摘要) | None | en_US |
| dc.description.abstract (摘要) | Executive Summary .................................................................................................................3\r\nObjectives/mission...............................................................................................................3\r\nWhat is a New York-style deli? ........................................................................................4\r\nWhy open a New-York Style Deli in Taipei?....................................................................4\r\nMarket Review.......................................................................................................................5\r\nHistorical background ......................................................................................................5\r\nIncreased spending on retail food & beverages.............................................................5\r\nChanging eating habits ....................................................................................................5\r\nFactors in food choices of Taiwanese consumers ........................................................6\r\nImplications for NY Deli....................................................................................................6\r\nCompetitive Environment ....................................................................................................7\r\nBusiness Model ....................................................................................................................9\r\nThe Team..............................................................................................................................9\r\nCompetitive Advantages......................................................................................................9\r\nBusiness Proposal .............................................................................................................10\r\nStart-up requirements.....................................................................................................10\r\nExit options......................................................................................................................11\r\nCompany Overview & Strategy .............................................................................................12\r\nName and Brand .................................................................................................................12\r\nProduct Offerings ...............................................................................................................12\r\nLocation..............................................................................................................................13\r\nSourcing ..............................................................................................................................13\r\nPricing ................................................................................................................................13\r\nStore Environment..............................................................................................................14\r\nPromotional and Advertising Strategy .............................................................................15\r\nStaffing Policy.....................................................................................................................15\r\nLearning from other successful staffing models .........................................................16\r\nStrategy for Entry and Growth...........................................................................................16\r\nBusiness Economics .............................................................................................................17\r\nRevenue Projections ..........................................................................................................17\r\nProfit & Loss Projections...................................................................................................19\r\nPro Forma Cash Flow & Balance Sheet............................................................................20\r\nBreak-even Analysis...........................................................................................................22\r\nBusiness risks ....................................................................................................................23\r\nAlternative Strategy............................................................................................................24\r\nStart-up requirements.....................................................................................................24\r\nRevenue Projections.......................................................................................................24\r\nStaffing Policy .................................................................................................................25\r\nProfit & Loss Projections ...............................................................................................26\r\nAppendix................................................................................................................................27 | - |
| dc.description.tableofcontents | Executive Summary .................................................................................................................3\r\nObjectives/mission...............................................................................................................3\r\nWhat is a New York-style deli? ........................................................................................4\r\nWhy open a New-York Style Deli in Taipei?....................................................................4\r\nMarket Review.......................................................................................................................5\r\nHistorical background ......................................................................................................5\r\nIncreased spending on retail food & beverages.............................................................5\r\nChanging eating habits ....................................................................................................5\r\nFactors in food choices of Taiwanese consumers ........................................................6\r\nImplications for NY Deli....................................................................................................6\r\nCompetitive Environment ....................................................................................................7\r\nBusiness Model ....................................................................................................................9\r\nThe Team..............................................................................................................................9\r\nCompetitive Advantages......................................................................................................9\r\nBusiness Proposal .............................................................................................................10\r\nStart-up requirements.....................................................................................................10\r\nExit options......................................................................................................................11\r\nCompany Overview & Strategy .............................................................................................12\r\nName and Brand .................................................................................................................12\r\nProduct Offerings ...............................................................................................................12\r\nLocation..............................................................................................................................13\r\nSourcing ..............................................................................................................................13\r\nPricing ................................................................................................................................13\r\nStore Environment..............................................................................................................14\r\nPromotional and Advertising Strategy .............................................................................15\r\nStaffing Policy.....................................................................................................................15\r\nLearning from other successful staffing models .........................................................16\r\nStrategy for Entry and Growth...........................................................................................16\r\nBusiness Economics .............................................................................................................17\r\nRevenue Projections ..........................................................................................................17\r\nProfit & Loss Projections...................................................................................................19\r\nPro Forma Cash Flow & Balance Sheet............................................................................20\r\nBreak-even Analysis...........................................................................................................22\r\nBusiness risks ....................................................................................................................23\r\nAlternative Strategy............................................................................................................24\r\nStart-up requirements.....................................................................................................24\r\nRevenue Projections.......................................................................................................24\r\nStaffing Policy .................................................................................................................25\r\nProfit & Loss Projections ...............................................................................................26\r\nAppendix................................................................................................................................27 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095933047 | en_US |
| dc.subject (關鍵詞) | 營運計畫 | zh_TW |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | NY Deli 營運計畫 | zh_TW |
| dc.title (題名) | NY Deli Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
