學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 聯發科山寨策略成功秘訣
Second mover strategy of media tek
作者 鄭恩旭
Jeong, Eunuk
貢獻者 康榮寶
Kang, Yong-pao
鄭恩旭
Jeong, Eunuk
關鍵詞 山寨
日期 2008
上傳時間 14-Sep-2009 09:50:55 (UTC+8)
摘要 聯發科山寨策略成功秘訣
None
Chapter 1: Introduction
     1.1 Research background and motivation……………………………………………..1
     
     Chapter 2: First Starter Advantage
     
     2.1 Definition of first-mover advantage…………………………….………….……..3
     2.2 Mechanism of first-mover advantage………………………….………………….3
     2.3 Disadvantage of first-mover advantage…………………………………..………4
     
     Chapter 3: Second-mover advantage
     3.1 Definition of Second-mover advantage…………………………………………..6
     3.2. Mechanism of Second-mover advantage………………………………………...6
     
     Chapter 4: Industry Review
     4.1 Structure of IC industry…………………………………………………………..8
     4.2 Production process of major ICs…………………………………………………9
     4.3 Horizontal Specialization of IC industry in Taiwan……………………………..14
     
     Chapter 5: MediaTek
     5.1 History of MediaTek…………………………………………………………….17
     5.2 Entry period strategy – Success in CD ROM and DVD industry……………….18
     5.3 MediaTek’s second-mover strategy……………………………………………..21
     5.3.1 Right timing to enter into the market………………………………………….21
     5.3.2 Eat “Hot small potato” smartly………………………………………………..23
     5.3.3 Good location for providing prompt service to customer
     with the advantage of industry cluster………………………………………..27
     5.3.4 Focus on Commercialization instead of Technical advance…………………..29
     5.4 Success in Chinese Mobile Market……………………………………………...30
     5.5 Limitation of second mover success………………………………………...…..31
     
     
     Chapter 6: Conclusion……………………………………………………………33
     Reference……………………………………………………..……………………38
參考文獻 1. MediaTek annual report in 2007
2. Lieberman, Marvin; Montgomery, David (Summer 1988). "First-mover advantages" Strategic Management Journal Vol. 9, page 8
3. Kerin, R.A., Varadarajan, P.R., Peterson, R.A., (1992) First-Mover advantage:
A Synthesis, Conceptual Framework, and Research Propositions,
Journal of Marketing, page 35
4. Mueller, D.C., (1997) First-mover advantages and path dependence,
International Journal of Industrial Organization, 15: page 841
5. Willy Shih, Chintay Shih, Chen-fu Chien, (2008), Horizontal specialization and modularity in the semiconductor industry, page1-2
6. http://www.MediaTek.com/RM/en/corporate/index.php
7. MediaTek annual report in 2003
8. http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2007-09/11/
content_6704068.htm
9. http://web1.nsc.gov.tw/mp.aspx?mp=7, National Science Counsil’s website
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
95933053
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095933053
資料類型 thesis
dc.contributor.advisor 康榮寶zh_TW
dc.contributor.advisor Kang, Yong-paoen_US
dc.contributor.author (Authors) 鄭恩旭zh_TW
dc.contributor.author (Authors) Jeong, Eunuken_US
dc.creator (作者) 鄭恩旭zh_TW
dc.creator (作者) Jeong, Eunuken_US
dc.date (日期) 2008en_US
dc.date.accessioned 14-Sep-2009 09:50:55 (UTC+8)-
dc.date.available 14-Sep-2009 09:50:55 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 09:50:55 (UTC+8)-
dc.identifier (Other Identifiers) G0095933053en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/31353-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 95933053zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 聯發科山寨策略成功秘訣zh_TW
dc.description.abstract (摘要) Noneen_US
dc.description.abstract (摘要) Chapter 1: Introduction
     1.1 Research background and motivation……………………………………………..1
     
     Chapter 2: First Starter Advantage
     
     2.1 Definition of first-mover advantage…………………………….………….……..3
     2.2 Mechanism of first-mover advantage………………………….………………….3
     2.3 Disadvantage of first-mover advantage…………………………………..………4
     
     Chapter 3: Second-mover advantage
     3.1 Definition of Second-mover advantage…………………………………………..6
     3.2. Mechanism of Second-mover advantage………………………………………...6
     
     Chapter 4: Industry Review
     4.1 Structure of IC industry…………………………………………………………..8
     4.2 Production process of major ICs…………………………………………………9
     4.3 Horizontal Specialization of IC industry in Taiwan……………………………..14
     
     Chapter 5: MediaTek
     5.1 History of MediaTek…………………………………………………………….17
     5.2 Entry period strategy – Success in CD ROM and DVD industry……………….18
     5.3 MediaTek’s second-mover strategy……………………………………………..21
     5.3.1 Right timing to enter into the market………………………………………….21
     5.3.2 Eat “Hot small potato” smartly………………………………………………..23
     5.3.3 Good location for providing prompt service to customer
     with the advantage of industry cluster………………………………………..27
     5.3.4 Focus on Commercialization instead of Technical advance…………………..29
     5.4 Success in Chinese Mobile Market……………………………………………...30
     5.5 Limitation of second mover success………………………………………...…..31
     
     
     Chapter 6: Conclusion……………………………………………………………33
     Reference……………………………………………………..……………………38
-
dc.description.tableofcontents Chapter 1: Introduction
     1.1 Research background and motivation……………………………………………..1
     
     Chapter 2: First Starter Advantage
     
     2.1 Definition of first-mover advantage…………………………….………….……..3
     2.2 Mechanism of first-mover advantage………………………….………………….3
     2.3 Disadvantage of first-mover advantage…………………………………..………4
     
     Chapter 3: Second-mover advantage
     3.1 Definition of Second-mover advantage…………………………………………..6
     3.2. Mechanism of Second-mover advantage………………………………………...6
     
     Chapter 4: Industry Review
     4.1 Structure of IC industry…………………………………………………………..8
     4.2 Production process of major ICs…………………………………………………9
     4.3 Horizontal Specialization of IC industry in Taiwan……………………………..14
     
     Chapter 5: MediaTek
     5.1 History of MediaTek…………………………………………………………….17
     5.2 Entry period strategy – Success in CD ROM and DVD industry……………….18
     5.3 MediaTek’s second-mover strategy……………………………………………..21
     5.3.1 Right timing to enter into the market………………………………………….21
     5.3.2 Eat “Hot small potato” smartly………………………………………………..23
     5.3.3 Good location for providing prompt service to customer
     with the advantage of industry cluster………………………………………..27
     5.3.4 Focus on Commercialization instead of Technical advance…………………..29
     5.4 Success in Chinese Mobile Market……………………………………………...30
     5.5 Limitation of second mover success………………………………………...…..31
     
     
     Chapter 6: Conclusion……………………………………………………………33
     Reference……………………………………………………..……………………38
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095933053en_US
dc.subject (關鍵詞) 山寨zh_TW
dc.title (題名) 聯發科山寨策略成功秘訣zh_TW
dc.title (題名) Second mover strategy of media teken_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. MediaTek annual report in 2007zh_TW
dc.relation.reference (參考文獻) 2. Lieberman, Marvin; Montgomery, David (Summer 1988). "First-mover advantages" Strategic Management Journal Vol. 9, page 8zh_TW
dc.relation.reference (參考文獻) 3. Kerin, R.A., Varadarajan, P.R., Peterson, R.A., (1992) First-Mover advantage:zh_TW
dc.relation.reference (參考文獻) A Synthesis, Conceptual Framework, and Research Propositions,zh_TW
dc.relation.reference (參考文獻) Journal of Marketing, page 35zh_TW
dc.relation.reference (參考文獻) 4. Mueller, D.C., (1997) First-mover advantages and path dependence,zh_TW
dc.relation.reference (參考文獻) International Journal of Industrial Organization, 15: page 841zh_TW
dc.relation.reference (參考文獻) 5. Willy Shih, Chintay Shih, Chen-fu Chien, (2008), Horizontal specialization and modularity in the semiconductor industry, page1-2zh_TW
dc.relation.reference (參考文獻) 6. http://www.MediaTek.com/RM/en/corporate/index.phpzh_TW
dc.relation.reference (參考文獻) 7. MediaTek annual report in 2003zh_TW
dc.relation.reference (參考文獻) 8. http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2007-09/11/zh_TW
dc.relation.reference (參考文獻) content_6704068.htmzh_TW
dc.relation.reference (參考文獻) 9. http://web1.nsc.gov.tw/mp.aspx?mp=7, National Science Counsil’s websitezh_TW