| dc.contributor.advisor | 康榮寶 | zh_TW |
| dc.contributor.advisor | Kang, Yong-pao | en_US |
| dc.contributor.author (Authors) | 鄭恩旭 | zh_TW |
| dc.contributor.author (Authors) | Jeong, Eunuk | en_US |
| dc.creator (作者) | 鄭恩旭 | zh_TW |
| dc.creator (作者) | Jeong, Eunuk | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:50:55 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:50:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:50:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095933053 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/31353 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 95933053 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 聯發科山寨策略成功秘訣 | zh_TW |
| dc.description.abstract (摘要) | None | en_US |
| dc.description.abstract (摘要) | Chapter 1: Introduction 1.1 Research background and motivation……………………………………………..1 Chapter 2: First Starter Advantage 2.1 Definition of first-mover advantage…………………………….………….……..3 2.2 Mechanism of first-mover advantage………………………….………………….3 2.3 Disadvantage of first-mover advantage…………………………………..………4 Chapter 3: Second-mover advantage 3.1 Definition of Second-mover advantage…………………………………………..6 3.2. Mechanism of Second-mover advantage………………………………………...6 Chapter 4: Industry Review 4.1 Structure of IC industry…………………………………………………………..8 4.2 Production process of major ICs…………………………………………………9 4.3 Horizontal Specialization of IC industry in Taiwan……………………………..14 Chapter 5: MediaTek 5.1 History of MediaTek…………………………………………………………….17 5.2 Entry period strategy – Success in CD ROM and DVD industry……………….18 5.3 MediaTek’s second-mover strategy……………………………………………..21 5.3.1 Right timing to enter into the market………………………………………….21 5.3.2 Eat “Hot small potato” smartly………………………………………………..23 5.3.3 Good location for providing prompt service to customer with the advantage of industry cluster………………………………………..27 5.3.4 Focus on Commercialization instead of Technical advance…………………..29 5.4 Success in Chinese Mobile Market……………………………………………...30 5.5 Limitation of second mover success………………………………………...…..31 Chapter 6: Conclusion……………………………………………………………33 Reference……………………………………………………..……………………38 | - |
| dc.description.tableofcontents | Chapter 1: Introduction 1.1 Research background and motivation……………………………………………..1 Chapter 2: First Starter Advantage 2.1 Definition of first-mover advantage…………………………….………….……..3 2.2 Mechanism of first-mover advantage………………………….………………….3 2.3 Disadvantage of first-mover advantage…………………………………..………4 Chapter 3: Second-mover advantage 3.1 Definition of Second-mover advantage…………………………………………..6 3.2. Mechanism of Second-mover advantage………………………………………...6 Chapter 4: Industry Review 4.1 Structure of IC industry…………………………………………………………..8 4.2 Production process of major ICs…………………………………………………9 4.3 Horizontal Specialization of IC industry in Taiwan……………………………..14 Chapter 5: MediaTek 5.1 History of MediaTek…………………………………………………………….17 5.2 Entry period strategy – Success in CD ROM and DVD industry……………….18 5.3 MediaTek’s second-mover strategy……………………………………………..21 5.3.1 Right timing to enter into the market………………………………………….21 5.3.2 Eat “Hot small potato” smartly………………………………………………..23 5.3.3 Good location for providing prompt service to customer with the advantage of industry cluster………………………………………..27 5.3.4 Focus on Commercialization instead of Technical advance…………………..29 5.4 Success in Chinese Mobile Market……………………………………………...30 5.5 Limitation of second mover success………………………………………...…..31 Chapter 6: Conclusion……………………………………………………………33 Reference……………………………………………………..……………………38 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095933053 | en_US |
| dc.subject (關鍵詞) | 山寨 | zh_TW |
| dc.title (題名) | 聯發科山寨策略成功秘訣 | zh_TW |
| dc.title (題名) | Second mover strategy of media tek | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. MediaTek annual report in 2007 | zh_TW |
| dc.relation.reference (參考文獻) | 2. Lieberman, Marvin; Montgomery, David (Summer 1988). "First-mover advantages" Strategic Management Journal Vol. 9, page 8 | zh_TW |
| dc.relation.reference (參考文獻) | 3. Kerin, R.A., Varadarajan, P.R., Peterson, R.A., (1992) First-Mover advantage: | zh_TW |
| dc.relation.reference (參考文獻) | A Synthesis, Conceptual Framework, and Research Propositions, | zh_TW |
| dc.relation.reference (參考文獻) | Journal of Marketing, page 35 | zh_TW |
| dc.relation.reference (參考文獻) | 4. Mueller, D.C., (1997) First-mover advantages and path dependence, | zh_TW |
| dc.relation.reference (參考文獻) | International Journal of Industrial Organization, 15: page 841 | zh_TW |
| dc.relation.reference (參考文獻) | 5. Willy Shih, Chintay Shih, Chen-fu Chien, (2008), Horizontal specialization and modularity in the semiconductor industry, page1-2 | zh_TW |
| dc.relation.reference (參考文獻) | 6. http://www.MediaTek.com/RM/en/corporate/index.php | zh_TW |
| dc.relation.reference (參考文獻) | 7. MediaTek annual report in 2003 | zh_TW |
| dc.relation.reference (參考文獻) | 8. http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2007-09/11/ | zh_TW |
| dc.relation.reference (參考文獻) | content_6704068.htm | zh_TW |
| dc.relation.reference (參考文獻) | 9. http://web1.nsc.gov.tw/mp.aspx?mp=7, National Science Counsil’s website | zh_TW |
